Mental Post-Its

Thoughts, Notes, and General Mental Mayhem


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November Atlanta Events

150008685Brrrr—it’s getting chilly outside, and this girl’s already hitting the hot cocoa pretty hard! But cocoa and blankets and cold weather mean one thing, the holidays are coming. Ready or not, they’ll be here before you know it. While that’s frightening on one hand, it means a lot of fun holiday events on the other! Can’t you just smell the logs on the fire? And though we are never short on events in Atlanta, there’s an especially exciting lineup of fall and winter happenings to add to your to do list.

Here are a few of my suggestions:

Get out there and do something fun…with a side of turkey!


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Digital Atlanta Highlights

Image taken from Digital Atlanta website

Image taken from Digital Atlanta website

A couple of weeks ago, I attended Digital Atlanta, a social media conference, for the first time. There were two really great things about this event. First of all, it was in Atlantic Station, which I personally find a lot of fun despite some of the haters out there, and it was also nice to attend a conference in a different part of town since I feel like I’m always at the Gwinnett Center. The second great thing was that it’s super cheap—$25 for a week-long event! I made the early bird deadline, but I think it only increased to about $40. So, a great deal, especially for the content. It didn’t take long to make my money back.

I didn’t attend a session during every time slot because I just couldn’t spare the time, but I still ended up with about six pages of notes from nine sessions. I wish I could’ve made a few more, but oh well, maybe next year. I did, however, learn a few new tricks and tips.

Here are some of my favorite points that I’d like to share with you:

How to be a Rock Star Community Manager with Nick Ayres, Global Social Lead of IHG

  • A community manager handles strategic planning, content creation, crisis management, ushering conversations, campaigns and messaging
  • Instagram – one per day, avoid traditional marketing plans. People just want to see interesting photos.
  • Be intentional about where you build community. Don’t just use the new, popular platforms.
  • Celebrate milestones with partners, both yours and theirs.
  • Sign your name if space allows so people can see there are people behind the company.

 Social Media Moneyball with Rob Kischuk, CEO & Founder, Badgy

  • What you attract people with is what you will keep them with.
  • Put content in front of people that delights them.
  • Weighty content: Photos for engagement and clicks, but text for maximum reach
  • Take a look at the wealth of info in the new FB Insights.
  • How often should you post? Depends on your audience and content. No simple answer.

 Predicting Resonation with Dave Black

  • Look at needs, culture and identity over demographics.
  • People project an image of themselves on things/products/companies they like.
  • We admire people we want to be more like.
  • People project an image online of who we want to be, or a more ideal self.

Why Email Marketing is the Digital Hub in a Social and Mobile World with Simms Jenkins, CEO, BrightWave Marketing 

  • Nearly 1/3 of purchase from repeat customers are initiated with emails.
  • Email still gets the most shares. Also clicks.
  • Data: The more you ask from people, the less you get. Try to just start with their email address.
  • The new Inbox is mobile. Mobile is the biggest email game changer.
  • Keep good info/offers above the fold. Answer, “What do you want me to do?”

Evolving the Customer Lifestyle in a Social Media World with Ron Surfield, Marketing & Technology Consultant 

  • Connect social present to the core value of the product/service/brand
    • Ex: Red Bull, they promote the lifestyle over the product
    • Keep content engaging
    • Add value for them. Ask why you.
    • Position spending as investment, not cost.

Best Practices in B2B Online Marketing with John Waddy, CEO, TwentySix2 Marketing 

  • Break the deal up (shorter, smarter)
  • Get decision-makers involved early
  • Look for hidden friction (Why would people be hesitant?)
  • Try limited time offers (people will make up their minds)
  • InBound marketing is the new, best way (public speaking, blogging, word-of-mouth, press releases that matter)

Creating Brand Advocates by Leveraging Content Through Partners with Doug McLaulin, Director of Internet Marketing, eMeals.com

  • We see 5K marketing messages each day.
  • Partners give you new audiences. (bloggers, other companies)
  • Create a content calendar to keep everyone on the same page.
  • Keep bloggers informed of timely content, and give them everything they need
  • Leverage your strongest channels.

Engaging Digital & Data-Driven Volunteers: Stories from ATL Hackathons

  • Hackathons are like using “Google’s 20% time” – creative time for projects not related to their immediate job. Two days set aside (weekend) for creative process and innovation.
  • Get lots of different kinds of departments/people involved, not just those who typically do the programming type of work.
  • Work on project for two days and see how far you can get.
  • Shows deeper engagement with partners. You value their input.
  • Interesting way to find solutions.

The News Media is Evolving. So Should Your PR Approach with Anna Ruth Williams, AR|PR

  • People are getting their news from social media—20%. (55% via internet, 28% via TV, 5% via newspaper)
  • 25% share news via email or social media weekly
  • 59% of journalists use Twitter, 92% use LinkedIn
  • Create sharable PR content.
  • Repurpose some of your web content for social media, but not the dry stuff.

So, there you go! That’s just a taste, a byte if you will, of what Digital Atlanta was all about. I’ve already started working these items and more into my work, and am looking forward to the pay off!


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Catalyst Conference: Main Session Highlights

Me and my friend Daron at Catalyst

Me and my friend Daron at Catalyst

I can’t believe it’s already been two weeks since I was at Catalyst East. It’s been a whirlwind since then. But hey, I guess the countdown continues until next year!

This year’s theme was “KNOWN,” which was awesome because there was a lot of talk about identity and foundational faith issues alongside leadership, which is the conference’s main focus. Good, deep stuff.

I would say of all the main stage speakers, my favorite would be Malcolm Gladwell. And really, I can probably say that any time he speaks. If you’ve never read his books, you’re really missing out. Utterly fascinating. I definitely feel a lot smarter after reading them. And, well, I’d like to say he’s someone I’d like to sit down over coffee with, but honestly, I don’t think I could keep up with him. But I’ll listen to him all day long!

And without further adieu…

Andy Stanley, Co-Founder of North Point Ministries

  • We all have an appetite to be known, but what level of known is enough? (family? friends? fame?)
  • We all want to be known for something, and known by someone.
  • There is no amount of known to satisfy. You think it’s the next thing, but it’s not.
  • What’s applauded as exceptional becomes expected. Applause is intoxicating and addictive.
  • To survive being known, remember who it’s from, and who it’s for.
  • You have been given a stewardship of known-ness, for making Him known.

Dave Ramsey and his daughter, Rachel Cruz

  • You don’t own anything. You are a steward.
  • Money magnifies the person you already are.
  • Who you hang around with is who you become.

Cory Booker, Mayor of Newark

  • Fear makes us small. Love makes us large.
  • The world you see outside of you is a reflection of what’s inside of you.
  • You can’t have great breakthroughs without great failures.

Malcolm Gladwell, Journalist and Author

  • We do not know our own strength.
  • David wasn’t actually an underdog.
  • We underestimate the power of heart.
  • We underestimate the power of our faith.

Jason Russell, Co-Founder of Invisible Children

  • Too often we let our mistakes define us.
  • The only way to Truth and freedom is vulnerability.
  • Declare your priorities and make them so.
  • I think God’s first miracle was at a wedding as a reminder to live abundantly.

Reggie Joiner, Founder of Orange (This is the company I work for.)

  • Make what matters, matter more.
  • Sometimes we get confused on what God is supposed to do and what we’re supposed to do.
  • The Bible doesn’t say change your neighbor as yourself.
  • Love over time is believable.
  • Legacy is about others. It’s about what you leave in others.
  • Until a person is known, they can’t feel love.

Jud Wilhite, Author and Senior Pastor of Central Christian Church

  • Love the calling you have, not the one you wish you had.
  • Go and love your calling. Go and love your church.
  • God didn’t call you to fruit, He called you to faithfulness.

There were some other great speakers I didn’t get to hear as well: Angela Ahrendts, CEO of Burberry; Lecrae Moore, Hip Hop Artist; John Piper, Founder DesiringGod.org; Judah Smith, Lead Pastor of The City Church and Author; Priscilla Shirer, Founder of Going Beyond Ministries. You can follow @CatalystLeader on Twitter or search the hashtag #Catalyst to find notes from these amazing people, and dig deeper into my highlights.

And if you missed my Labs recap, have a gander here.

Hope you feel smarter, more insightful and ready to take on the world. That’s what Catalyst does for me!


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Catalyst Conference: Labs Highlights

The iconic Catalyst "C" welcomed everyone to Labs.

The iconic Catalyst “C” welcomed everyone to Labs.

Last week I was at Catalyst, one of my favorite things each year. It’s a chance for me to hear speakers I love, speakers I’ve never heard of, and get in some quality learning time. My friend, Daron, and I always start with the Labs on Wednesday, because you can never learn too much. This year, I was able to hear some people that I love, but have only admired from afar. It’s awesome when that happens!

So, here are my highlights from Labs. The theme for the conference this year was KNOWN, you’ll see a lot of identity talk both here, and when I post the main conference highlights. Good stuff, and great theme.

Dr. Henry Cloud, Author and Psychologist (Read Boundaries immediately, if you have not. It’s life-changing)

  • The brain forms who you are and what you do through the attention it gives and is given. Attention brings things to reality.
  • Grace and Truth still allow for failure, but also provide acceptance.
  • The brain runs on food, glucose and relationships.
  • You were only designed to control YOURSELF.

Jason Russell, Co-Founder of Invisible Children (I’ve admired this org for a number of years.)

  • Your life is BIGGER than your best dream for it.
  • What’s worth living for?
  • What’s worth dying for?

Jen Hatmaker, Author and Church Planter (Her book 7 was probably my favorite thing to read this year.)

  • Jesus never said to start a church. He said to make disciples.
  • Does our Jesus look like our church?
  • The Church is currently malnourished. Young adults want: community, social justice, depth, and mentorship.
  • Incarnational living is the front door to discipleship.

Ann Voskamp, Author and Devotional Blogger (Never heard of her before, but she was great.)

  • Everyone you know is fighting a daily battle, whether they show it or not.
  • Battle strategy: 2 Chronicles 20:20, “Give thanks to the Lord, for His love endures forever.” Give thanks in all things. Give thanks for what He’s doing in your during the battle.
  • Count the ways God loves you, and you’ll learn one thousand ways to change the world.

Eugene Cho, Church Planter and Entrepreneur (Always enjoy him, and really excited for his new book!)

  • A study in Nehemiah Chapter 1.
  • How do I take my conviction from A to B? 1) Shut up and pray. 2) Have the courage to ask the hard questions. 3) Be committed to be an expert in what you start. 4) Clarify the vision/conviction. 5) Develop a strategic plan. 6) Build on the power of social capital.
  • If you take away free choice from someone, revolution will happen at some point.

Bob Goff, Recovering Lawyer, Philanthropist and Guy You Want to Know (Read Love Does.)

  • What if we stopped just agreeing with Jesus, and started acting like Him?
  • I’m trying to become love, and that’s really hard but worth it.
  • Everyone who stands at your door and knocks ain’t Jesus. Be careful who you let in and listen to.

These are just a few of my favorite things from Labs. If you want my full notes, let me know and I’m happy to share them once they get typed up. It was an awesome day, and probably my favorite of the three.


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Birthday Month

153157083It’s been a fantastic birthday month! But, whew, a bit exhausting. Good thing it only comes around once a year!

Seriously, how can people only celebrate for one day—there’s just too much fun to be had! Here’s a quick recap of my month. You’ll see a few items below that, in reality, have very little to do with me and my birthday. But if they occur during September and are super fun, I consider them a gift. 😉

 

August 30-September 2:

Kicked off birthday month in Clarkesville, Tennessee, with Daron and Margaret, two of my favorite people. It was a relaxing weekend, and just what I needed. I always need more time with them, and adorable little Truman.

September 5:

Lunch with Jessica at Zoe’s Kitchen.

September 7:

Mani/pedi with Chianti! This is one of my favorite gifts I give myself for my birthday each year.

September 8:

Busy, busy day! Volunteered in the children’s ministry, then Amy and I headed south of the city to Serenbe for lunch at The Farmhouse and some shopping. Loved it there. Would totally recommend the drive, and I plan on heading back really soon. Then back home that night for Mark and Meier’s going away party. Really fun to see lots of friends that night, too, even if they weren’t there for me. 😉

September 10:

Dinner with Michelley at Marlow’s Tavern.

September 12-13:

Headed to Tampa for work as we began the Orange Tour. Coincidentally, had my three-year anniversary with Orange while there.

September 17:

Not For Sale Georgia’s Reading Group:

Any excuse to head to Dr. Bombay’s for chai tea is a good day, but we had a great discussion about the book, Half The Sky. If you get the chance, please read it!

September 18:

Lunch with Ben and Mark at Jim ‘N’ Nick’s. It was a good-bye lunch for Mark, but hey, still in birthday month!

September 21:

A favorite—the big screen re-release of The Wizard of Oz, one of my all-time favorites! It was amazing in 3D! Good thing it wasn’t crowded, because I quoted and sang to myself the whole time.

September 22:

Jana was in town, so I went with her, Kat and Damon to Passion City Church and dinner.

September 23:

Surprise—Karen was in town! Fun reunion with her, Michelle and Ben at Antico Pizza. Serious yum.

September 24:

Harmony at the Alliance Theater with Sara. Great show, co-written by Barry Manilow! My co-worker, Brandon, was in the ensemble, so it was really fun to see him on stage. We also went to an awesome vegetarian/vegan restaurant called Cafe Sunflower.

September 25:

Low key night of hanging out at my place with Amy. Always great conversation.

September 26-30:

Recouping from a fun and busy birthday month! Sheesh, does my apartment need cleaning!

 

Thank you to everyone who was a part of my birthday month! It was a great one for sure!