Mental Post-Its

Thoughts, Notes and General Mental Mayhem


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Are You a Business Owner Just Trying to Figure It All Out?

nathan-dumlao-aZ9X3L1Va2Y-unsplashIf you’re a fellow small business owner, I bet you didn’t start your organization because you wanted to run a business. Sure, maybe you wanted some of the independence and freedom of making your own time-management decisions, but it wasn’t the allure of bookkeeping, IT trouble-shooting, learning to be a fundraiser and/or marketer, or navigating human resources that drew you to this life.

Instead, you wanted to do something you’re passionate about and make a difference. I do, too.

Unfortunately, though, all the other stuff comes with the territory—at least in the beginning as you bootstrap and do it all yourself.

And, if that’s the case, then (like me), you have those days where running a business feels overwhelming. There’s also a lot of self-doubt.

You may even wondered if your side gig will ever become your full-time career, if you’ll ever really make the impact you desire, or frankly, if you’ll even be doing this a year from now.

Been there.

I don’t know about you, but my self-doubt can be crippling. I’ve had many discouraging days where I just didn’t feel like I was cut out to run a business. In fact, “I don’t know how to run a business” was just one of the many lies I told myself. I’m a writer—and that’s the only part of it that came naturally to me.

But as a fellow founder, we also have to, well, run a business, right? Making a difference is the result of many things, including learning the fundamentals that set you up for long-term success. This is part of the foundation that helps determine your future.

It’s also where I felt unprepared and unequipped. And I knew that I wouldn’t make it to Signify’s next anniversary unless I got my proverbial house in order.

That’s where I found myself when I discovered Shanna Skidmore.

As someone who has always had trouble with math and numbers, I honestly just thought I’d never be able to understand it. But I also knew if I didn’t come to terms with that and find a better way forward, my business would continually suffer from my self-doubt. And, one thing’s for sure…that does no one any good.

I’ve read books, taken courses, and listened to other money gurus, but it still just never sunk in. However, with Shanna, I found a coach that could not only break down finances in a way that made it easier to understand, but show me the steps to take for sustainability in my business.

Shanna’s specialty is teaching finances to female creatives, and with her help, I’ve made some big strides this year. Not just in my bank account, but in my confidence as a business owner.

I feel empowered and equipped, and like I have a plan to work from. It’s made a huge difference, and I wish I would’ve met Shanna a couple of years ago.

Because here’s the big truth I’ve learned in the last, few months:

It’s not just about being able to ask for money when you need it, whether it’s from a customer or donor, it’s about understanding WHY that particular number matters, and what it will ultimately mean both for you personally as well as your organization and cause.

For us, this isn’t about retiring to our own private island. It’s about solving problems.

Money is as much a mental game as it is a physical currency. And if you don’t have a good relationship to money, you’ll never handle it well. You’ll never have the impact you could have otherwise.

Whew—that’s just some of what I’ve been learning this year! That is, in part, thanks to Shanna.

If you’d like to hear more of her approach to business finances, I encourage you to check out her FREE masterclass TOMORROW AT 1:30 PM EST, “How I Built A Six-Figure Business.”

I’m planning to be there to soak up the goodness myself. I hope you’ll join me, whether you’re a woman who runs a for-profit or a nonprofit organization.

Shanna’s a smart cookie, and as you can see, has helped me in my business tremendously. So, I hope you’ll give her a chance. And, really, what have you got to lose?

Register for the free “How I Built A Six-Figure Business” masterclass right now, and prepare to become a better business owner.

I want that for you, and you’ll see that Shanna does, too.

Plus, who can’t use some free advice?

 

Quick note for my nonprofit friends: While Shanna’s content is primarily geared to female entrepreneurs of for-profit businesses, nonprofit founders have also found success with Shanna’s methods. In fact, here’s Signify community member, Chantel Adams of Forever We, with her perspective:

“Blueprint Model gave me clarity on not only why I’m doing the work I’m doing, but also how I’m going to move forward to make it successful. I have more energy, ideas, and focus than ever before. If you want a real blueprint for making your business work for you, then this program is the best.”

You’ll have to do some creative thinking with some of the principles in how they relate to your nonprofit, but it can be done. I guarantee you’ll still find a lot of value in Shanna’s teaching.

 


UPDATE 8/8/19:

Shanna’s entire suite of business programs is on sale through 8/15/19!

As a reminder, this is the LAST TIME she’ll be offering her programs! I wish I’d known about Shanna three years ago when I started my business, but I’m glad I took her course when I did.

If numbers and finances confuse you, but you want to start or scale a profitable, life-giving business, now’s the time!

 

“You can’t go back and change the beginning, but you can start where you are and change the ending.”
– C.S. Lewis

 


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8 Of My Favorite Ways to Save Money Online

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Love a good deal? Me, too!

And I know many of us are always looking to save a buck. So, if that’s you, listen up! I’ve got some great tips on how to do that with just a few keystrokes.

Frankly, I’m not much of a coupon clipper. And like a lot of us these days, I do most of my shopping online…which means I need to do my savings online as well.

Let’s face it, I also want it to be easy. I’m willing to put out some effort, but like you, I’m busy. Meaning, I want to find ways to effortlessly and automatically save some of my hard-earned cash.

The good news is that I have indeed found handful that I regularly rely on, and thought you might be interested in learning about them as well.

So, here are a few of my favorite ways to save money online:

1. Trim 

I don’t know how I stumbled on to Trim, but it’s a real gem. My two favorite services include negotiating lower rates on bills and finding credits for cable bills.

For rate negotiation, Trim recently saved me and my friends $320 on our AT&T family plan for the next year. And for Comcast, they saved me over $50 last year in refunds from when there were power outages nearby (some of which I wasn’t even aware of!). They take 25% off of their savings to you, but it’s such a passive way to save money, it’s totally worth it.

By the way, you can also use Gabi, a partner of Trim’s, to compare your auto insurance with others in about two minutes. My rates were already the lowest, but I was impressed with this service regardless.

2. TrustedHousesitters.com 

Hotel bills can easily run up your vacation budget. Enter: Trusted Housesitters. With this service, you can stay in people’s homes around the world for free in exchange for watching their pets. I’ve done this a few times, and definitely plan to do it again this year.

And for those of you with pets yourselves, it’s worth signing up so that you don’t have to board your furbabies, which can also be quite expensive. I’ve even seen housesitting jobs with no pets, but where people didn’t want to leave their houses unattended while away.

FYI, these gigs can range from overnight to many months!

(Save 20% using my link.)

3. Brandless 

As you likely already know, buying “private label” brands at the grocery store is cheaper. Think Kroger brand, Trader Joe’s brand, Publix brand, IKEA, or even Amazon’s own brands.

Brandless only sells their stuff, and they keep it pretty cheap. There are definitely some great deals to be had, but pay close attention to the size of the product, which is where the deal is really found. I’ve purchased peanut butter, flax and chia seeds, salad dressing, cleaning products, and more.

Plus, for every order, they donate a free meal! And on the third of the month, they triple that! So, save a little, give a little. I can definitely get behind that.

(Save $6 using my link.)

4. Rakuten (formerly Ebates) 

You may have seen their commercials recently where they try and get people to correctly pronounce their new name. Man, I wish I lived near one of those machines that was giving out cash!

Regardless, I’ve been with Ebates since 2011, and have saved over $500 in that time. Yep, I shop mostly online. And they make it so easy with a simple browser extension. Simply click the extension when you land on a site (or shop directly from their URL), and they’ll find eligible savings for you to apply, plus give you cash back.

(Spend $25 with my link, and you’ll get $10 back.)

5. Honey 

Honey is a great alternative to Rakuten. You can’t use both of them at the same time, but between the two, you can find some terrific deals. And having both of them means you’re more likely to find savings since they sometimes work on different websites.

Each time you use their deals, you also earn Honey points which can be redeemed for gifts cards.

(Get additional Honey points with my link.)

6. Fullscript

If you take supplements, I suggest checking out Fullscript. I take quite a few every day for my chronic health issues.

Many of them I get from my naturopath, and sometimes on Amazon, but Fullscript has some quality brands and offers as well. Yes, you have to spend $50 to get free shipping, but in my case, that’s not hard to do. There are a handful of my regular supplements that I’ve found much cheaper on here than I can get from my naturopath or on Amazon.

7. Goldstar 

Live entertainment is another cost that can add up quickly, which is why I like Goldstar. You can often find cheaper tickets here than directly on the event website. Plus, if you’re attending an event with a friend, you can pay separately or add tickets later and still get seats together, which is a terrific benefit.

Oh, and for smaller, community events, they sometimes also give away freebies! So, a fun night out? Covered.

8. Amazon Prime

I couldn’t create this post without mentioning Prime. Many of us have it these days, but if you don’t, I’d tell you to consider it. I’m a huge fan.

And if you’ve been living under a rock, with Prime you get fast and free delivery, exclusive deals, and free access to Prime Video, Prime Music, Prime Wardrobe, and Prime Photo. (And more!)

Most of us thought two-day shipping was quite a treat, but they’ve recently expanded their one-day shipping and even two-hour shipping, so your impatience has been rewarded!

I also shop at Whole Foods from time-to-time, and get a discount on select items there since WF folded under their umbrella.

So, yeah, lots of stuff…

In fact, it’s hard to remember when Amazon just sold books!

(PSST—are you an EBT card holder? You can get Discounted Prime for only $5.99/mo.)

Already have Prime or want something a little different? Consider:

(Get 30 days free with my link.)

 

Whew—ok, that was quite a list! But before I go, do you want some other ideas for saving money in your life? These posts might help:

 

Any of your favorite sites that I missed? What deals have you found?


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Solopreneur and Small Business Resources

Solopreneur and Small Business ResourcesIf you’ve ever had a conversation with me, you know I love recommending resources of all kinds. From podcasts to books to products to events—and everything in-between—if I know something that would interest you or that I think you should know about, I feel compelled to share it!

In fact, I have a Resource List on my business website for this very reason. But my clients are primarily nonprofits, social enterprises, and other cause-focused organizations. While this is, of course, awesome, I also know about a lot of resources that aren’t a great fit for them as well. And those items don’t live in any organized place like my business Resource List.

So, for the sake of my other solopreneurs and small business friends (and my sanity), I thought I’d go ahead and include them all here for easy access.

Note: There are obviously a lot of other options besides what I’ve listed below, but these are the ones I refer again and again, as well as have personal experience with. And anything with a * means it’s one of my favorites!

BOOKS

 

PODCASTS

 

EMAIL LISTS

 

CONFERENCES

 

FREELANCE RATES

 

SOFTWARE

 

OTHER BUSINESS TOOLS

 

SAVING MONEY

  • Trim is negotiates lower bills for me
  • Ebates for money back while online shopping
  • Honey for online coupon codes
  • Fetch for saving money on grocery bills (referral code RM8DK)
  • iBotta for saving money on grocery bills ($20 referral bonus)
  • This post on saving money on medical bills
  • Medi-Share for health sharing plans
  • Check out my Travel Hacking 101 post for tips on how I travel to conferences cheaply.

 

MISC

 

And if you are a nonprofit, social enterprise, or other cause-focused organization, you can find more great resources for your business on Signify’s site! 😉

What am I missing? What would help you? What do you need?

PS: If this has been helpful, would you mind sharing it with another solopreneur or small business owner?

 

 

Some links are affiliate links, which means I get a little somethin’ somethin’ for telling you about them. However, I only promote things I know and love!


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My 2018 Reading List

Books I read in 2018One of the other annual posts I love writing, but haven’t had a chance to post yet, is my reading list. Granted, my reading has taken a nose dive over the last couple of years since I started working from home.

That’s because “reading” usually means audiobooks for me. I love Audible! And my commute used to be over an hour, so I’d get through a lot of audiobooks. These days, there is no commute and car time is relatively short, so books have largely been replaced by podcasts. I love podcasts, don’t get me wrong, but I really do miss my audiobooks.

So, though a fairly short list, here’s what I read in 2018:

 

And here are some of the podcasts I recommend:

 

I was even a guest on a few podcasts last year!

 

Need more suggestions?

2017 Reading List

2016 Reading List

2015 Reading List

2014 Reading List

2013 Reading List

2012 Reading List

2011 Reading List

 

Short on time, too? Try Blinkist, which recaps popular books in 10 minutes!

Enjoy!

 

PS: Some links are affiliate links, which means I get a small kick back for introducing awesome people to awesome things. I only promote what I love. 


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Tribe Conference 2018: Notes and Quotes

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Anne and Me

This past weekend, I attended the Tribe Conference for the second time. I loved it so much last year that I signed up on the spot for 2018. And, wow, this year was even better!

It’s mostly a writer’s conference, but there are lots of creative and artsy people there, which makes it even more fun. Plus, my friend Anne of TrueNorth Freedom Project came along this year! I love attending conferences regardless, but it’s always better with friends.

There are a few reasons why I think #TribeConf is a great event, and stands out from many others. First of all, the speakers are very generous. It’s quite common for them to bring freebies for the audience like books and online courses. Second, many of the speakers hang out at the event before and after their talk. They don’t all swoop in and out just for their portion. Third, other “professionals” attend this event. I saw several well-known speakers posting on social media as attendees. Fourth, it’s usually pretty evident that at lot of the speakers are friends of Jeff Goins, the host, and that just makes for a fun and relaxed atmosphere. And, finally, it’s only about 500 people, so you get to meet a lot of people, as well as the speakers.

Since you guys didn’t get to attend with me, I took lots of notes, and wanted to share them with you. I hope you learn something or feel inspired like I did!

 

  • You cannot avoid rejection and do your greatest work.
  • You cannot make work for everyone and someone. Focus on the one.
    • Who is my work for? How will I think about my work?
  • A brand is a promise.
  • You get more opportunities by saying yes to everything.
  • The secret to being a master is to always keep the mindset of an apprentice.
  • Fall in love with the idea of eventually. Don’t give your success live and die deadlines.
  • It’s about time I _______________. (What goal do you need to start working toward?)
  • “We artificially escalate the consequences of failure.”
  • If you’re doing work that matters, you’ll have rough edges.
  • If you do work that is different, you’re doing something dangerous and worthwhile.
  • People will question your differences now, and celebrate them when you succeed.
  • Once we become good at something, it’s easy to embrace COMFORT and stop growing.
    • You can succeed your way into failure.
    • You can accomplish a task and fail anyway.
    • Adopt new ways to challenge yourself.
    • The creative path is one of growth and resistance.
    • Building a body of work: discovery, emulation, divergence, and crisis
      • At crisis, you can either go back and start over, or stay there and let your work die.
    • Where are my comfort traps?
  • Fear holds us back from creating.
    • Where is fear paralyzing you?
    • Fear is often disguised as wisdom, but it also looks like opportunity.
  • Identify your productive passion.
    • Passion has to do with the outcome, not the task.
    • Passion doesn’t mean easy. If fact, it means pain.
    • “Here I stand” is what it represents.
      • What angers you?
      • What makes you cry?
      • What gives you hope?
  • Define your battles.
    • You can’t fulfill them all.
  • Make something you love everyday for someone who will love it. <— THIS!
  • Are you creating a body of work that reflects who you are rather than your compromises?
  • People will always follow your physical cues, and that’s what they’ll believe.
  • Watch the “power stance” TED Talk
    • Fake it till you become it.
  • What’s the problem you solve?
    • What would your audience say? What keeps them awake? What’s their internal monologue?
    • Think several layers deep.
    • What happens if that problem isn’t solved?
    • It has to be their perspective, not yours!
    • Why is this a problem? Keep dialing down.
    • Use their words.
  • Creative Sandbox Way Guideposts:
    • There is no wrong.
    • Think process, not product.
    • Think quantity, not quality.
    • Think tiny and daily.
    • If you are stuck, just start (anywhere).
    • When in doubt, ask WHAT IF?
    • Take the riskier path.
    • Dismiss all gremlins.
    • Spring the comparison trap.
    • Practice self-awareness and self-compassion.
  • Other people see your work for what it is. You see your work for what it isn’t.
  • Avoiding video is like avoiding a handshake in 2018.
  • Don’t keep the best stuff to yourself.
    • Give it away, and people will still pay you for it later.
  • Be relevant, authentic, and advocate for your brand.
  • Choose your channel:
    • Context is important. Every channel doesn’t work the same way.
    • Example…YouTube: You seek out content (video image and title are important to grabbing initial intention)
    • Example…FB: You just show up (it’s auto-play and there is no audio)
  • Sustain Your Strategy
    • Consistency is key.
    • Average lifespan: Twitter (18 minutes), Facebook (5 hours), Instagram (21 hours), LinkedIn (24 hours), YouTube (20 days)
    • YouTube should be done once per week.
  • Content: Think Hub, Hero, and Help
    • Hub satisfies the content you promised, and will be at least 60% of the content.
    • Hero is for mainstream and subscribers, which is the wildly popular stuff that will be about 10% of the time.
    • Help is for subscribers and and a searching audience, and will about 30% of the time. Here is where you’re trying to get shown in search results.
    • Check out Lowe’s as an example, though they don’t follow the percentages precisely.
      • Behind The Design vs The Weekender vs How To
  • One perfect viewer
    • Make someone feel like you made the content just for them.
  • A book is the key that opens the door to Narnia.
  • Books legitimize you in your industry.
  • 70% of books are bought on Amazon.
  • How to find and refine your book idea for maximum impact:
    • No ideas:
      • What is your expertise
      • What are your most popular topics on your blog?
      • What makes you different?
      • What convos do you have over and over?
      • What are the misconceptions in your industry?
    • Too many ideas:
      • What can I finish the fastest?
      • Most likely to finish?
      • Which idea will make me happy?
        • Prioritize the first two questions.
  • How to write a draft in as little as a weekend:
    • Learn to mind map.
    • Write out everything you know on the topic. (words and phrases)
    • Organize ideas in 4-7 groups, and then into 10-12 chapters.
    • Use the sections to organize into an order/sequence.
    • Mind map, outline, write….repeat per chapter.
  • Marketing your book
    • Get a good cover that grabs attention. (Good art and easy-to-read title. Can people tell after looking at it quickly what it’s about?)
    • Build a launch team
    • Get reviews
  • Use the “look inside” feature on Amazon to get subscribers. He does audiobook version for free. Video series is a good idea, too.
    • He likes to say Amazon is for buyers. Google is for browsers.
  • The truth:
    • You don’t need a ton of marketing for your product.
    • You don’t need a traditional publisher.
    • You need to learn marketing.
  • Put yourself into communities, virtual and real life, where you can use your craft.
  • Community will help you succeed.
  • You can’t stand out and fit in at the same time.
  • Show up around your work with energy. People can feel it.
  • Mindset is everything.
  • Celebrate your weirdness.
  • You build something one brick at a time.
  • Craft first, but not craft only.
  • A mindfulness practice is what all high-performers have in common. Learn to fill your mind with good things.
  • Build remarkable – something people will remark on
    • Brand is the gut feeling people have about you and your organization. It’s not what you say it is, it’s what they say it is.
  • Brand design is the intersection of business context, objectives, and story.
  • Make sure your business has a plan.
  • Brand Value Proposition
    • My/our ______ helps ______ who want to ______ by _____ and _____.
      • My/our (products or services) hep (target customer) who want to (relieve pain) by (selling points) and (creating gains).
  • Stay humble.
    • Learn often from outside your circle.
  • Focus on your uniqueness. Be yourself.
  • Don’t argue with your words.
  • Dream big. Start small. Keep moving.
  • The Master Communicator’s Secret Weapon: Improv
  • 3 Improve Concepts
    • Lead with acceptance (Yes, and…)
    • Become a better listener (listen is an anagram for silent)
    • Don’t fear failure
  • L.I.S.T.E.N.
    • Look interested
    • Involve yourself by responding
    • Stay on target (the person you’re talking to)
    • Test your understanding
    • Evaluate the message
    • Neutralize the feelings (ex: heated argument)
  • “Yes, and….” so you can
    • Open doors to new opportunities
    • Empower your team and improve the culture
    • Become open-minded and innovate
  • Listen better, so you can
    • Become a master communicator
    • Make everyone who talks feel special
    • Increase revenue
  • Don’t fear failure, so you can
    • Become a non-conformist and original thinker
    • Become an admired leader
    • Take risks
  • “With God and Google, you are unstoppable!”
  • How to Get What You Want
    • What holds us back isn’t a lack of knowledge, it’s our thoughts.
    • How to overcome procrastination:
      • 10/10/10 analysis
        • Think about something big you want or want to do.
        • Ask yourself, “How will I feel about this in 10 minutes?”
        • …in 10 weeks?
        • …in 10 months?
      • Once you see the benefits increase and obstacles decrease, you can move forward.
    • How to move forward with confidence:
      • Show up.
      • Be real.
      • Love others.
      • Don’t quit.
    • If you keep waiting for your dream to feel easy, you’ll never stop waiting.
  • “Eat This Poem” – blog and cookbook
  • Writing in the margins – finding the spare time to make things happen over time
  • “Follow your curiosity.” – Elizabeth Gilbert
  • Figure out where to prioritize, and be okay with holding off on other stuff, at least for now.
  • Don’t wait for permission to create your work.
  • Most creators don’t have a marketing plan
  • Marketing isn’t about closing a sale, it’s about opening a relationship
  • 3 identities to every brand
    • Visual
    • Verbal
    • Value
    • Does your brand send a mixed message? Think about if you saw a Walmart slogan on a Louis Vuitton ad.
  • “Success is sequential, not simultaneous.” – Gary W. Keller
    • 7 Steps to Build a Powerful Personal Brand
      • Personal story
        • The messenger is more important than the message.
        • Movement —> Marketing —> Money
        • When you work on your movement, marketing is easy.
      • Platform
        • Most people try to start here.
      • Positioning
        • Your relationship to your competitors
      • Product
        • This is determine by the previous steps.
      • Price
        • Also determined by everything above.
      • Pitch
        • Verbal identity
      • Partners
        • People who want to share and recommend you
  • Think about your products or services. Then add a zero to your most expensive one. Market your product at that level, and also know what you could give someone if they wanted to pay you that much money.
  • Live your message. Love your work. Leave your mark.
  • Check out his latest book, “Running Down a Dream”
  • We all have fears around putting our work out into the world, but how rational are those fears?
  • Even people at the top of their game get scared.
    • We always think if we get good enough at something we won’t be afraid anymore, but that’s not true.
    • We can also get bored if we get really good at something.
  • We need to say out loud what our souls are silently screaming, because it may give someone else the courage to do the same.
  • We are supposed to put our work out in the world for those who came before us, as well as those who will come after us.
  • In order to win in the game, you have to be in the game.
  • Know who your audience is.
    • You can even have a less than perfect product depending on who your audience is and what they’ll pay for. They may just be waiting on you to create something.
  • Research
    • What do people want?
  • Validate
    • Will they pay for it?
  • Secret Sauce
    • ex: How to _____ without _____ (people want pleasure without pain)
    • Three things to focus on: who, what, and how (audience, topic, sales)
    • 6 ingredients
      • A deep and specific topic (ex: spray marketed to keep black cars clean)
        • 4 deep technique (ex: writers – self-publishing – software – scrivener) This is how he got to his Scrivener how to product.
      • A real pain or problem
        • They need to really feel the pain!
        • What happens if they don’t ____. (This is the gap you fill.)
      • Urgent in nature
        • If there are seven categories that define problems, strive to hit in the top three.
      • Willing to pay
      • Ability to pay
      • Something you can be passionate about
  • Affiliates
    • Who else will promote?
  • Exponential growth
    • It comes once all of these things are in place.
  • Find the audience, don’t build the audience.
    • Where do they hang out?
    • Listen to them!
    • What are people complaining about?
  • Where you might get stuck
    • I’m not an expert. (ex: Frank Abagnale was asked how he was such a good teacher on a subject he knew little about, and he said he just read one chapter ahead)
    • I’m don’t have time.
      • Find it in bits. It adds up.
    • I don’t have the tools.
      • Start with what you have.
  • Customer + Product = Awesome person who can do great stuff
  • I help _____ so that _______.
  • What’s the problem you solve?
  • Hire a business coach.
  • Mindset is vital.
  • Get okay with being uncomfortable.
  • She used FB ads to give a discount and get them on her list. Then they bought merch.
  • They story isn’t how brilliant you are. It’s the hard and embarrassing stuff.
  • Content
    • I know how that feels. (ex: empathy, what do you feel comfortable sharing)
    • I need to know this. (ex: how to)
    • I know about this. (ex: easy content like yes/no or multiple choice)
    • This is what I think. (ex: opinion)
  • How can you make everything about your audience?
    • She wanted to promote speaking gigs, so she gave behind-the-scenes on how she puts together a talk.
      • Brad talks into 5-7 minute blocks around a point or story and then storyboard them.
    • When sharing new content, try to start a conversation. Then lead into the post, and share it with those who participate.
  • Everything is a content opportunity!
  • Show, don’t tell.
    • Where does your life intersect your business?
    • What are the stories you share repeatedly?
    • Where in your story do people lean in?
  • Tell the stories people want to hear, not the stories you want to share.
  • Works with Millennials and consults with others about them
  • When it’s all too much…
    • Having a good agent wasn’t enough.
    • What would my work look like if I were okay just being me?
      • Sometimes the best strategy is just the one you will follow.
  • Obsessive Comparison Disorder
    • It’s hard to create anything worth creating if you’re expecting to be affirmed and applauded in the process of creating it.
    • The world is desperately hungry for your signature sauce.
    • What are my failures and personal pain revealing to me about my purpose?
    • Failure doesn’t ruin your story. Failure helps you write it.
    • We don’t connect over present perfection. We connect over shared pain. Will you have the courage to go first?
    • Who will I not be able to help if I give up now?
  • “You need to take responsibility for your own success.” – JB
    • I wanted to begin with people who campaigned me, but I needed to put myself first. People came alongside me later.
  • Your book title and subtitle are extremely important in nonfiction. – CA
  • It’s easy to think about the things you haven’t done or success you haven’t attainted. But remember that there was a time when where you are sitting now was out of reach.
  • “Fully Alive” book turned documentary on Netflix
  • Humility is different than denying the gifts God gave you.
  • 1) The greatest characters of a communicator is having a purpose.
    • To communicate effectively, speak with a specific, singular purpose in every presentation you deliver.
    • Great communication is the intersection of your presentation and people’s wants/needs/benefits…and moves them to action.
    • If you don’t have a purpose in mind, one will subconsciously be assigned to you.
    • “A sermon should be a bullet and not buckshot.” – Haddon Robinson
    • Your speech can ONLY be enabling (how) or persuasive (why).
  • 2) Great communicators have a plan.
    • Have a powerful opening and closing.
  • 3) Great communicators communicate with passion.
    • Powerful illustrations
    • Establish eye contact.
    • Maximize the power of your voice.
    • Let your face match your words.
    • Be your own best critic.
    • Have a passion for excellence.
    • Have a passion for life.
  • Think about:
    • What is my ultimate purpose?
    • What is my plan to get there?
    • What do I do next?