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Tribe Conference 2018: Notes and Quotes

Screen Shot 2018-10-30 at 9.43.39 PM

Anne and Me

This past weekend, I attended the Tribe Conference for the second time. I loved it so much last year that I signed up on the spot for 2018. And, wow, this year was even better!

It’s mostly a writer’s conference, but there are lots of creative and artsy people there, which makes it even more fun. Plus, my friend Anne of TrueNorth Freedom Project came along this year! I love attending conferences regardless, but it’s always better with friends.

There are a few reasons why I think #TribeConf is a great event, and stands out from many others. First of all, the speakers are very generous. It’s quite common for them to bring freebies for the audience like books and online courses. Second, many of the speakers hang out at the event before and after their talk. They don’t all swoop in and out just for their portion. Third, other “professionals” attend this event. I saw several well-known speakers posting on social media as attendees. Fourth, it’s usually pretty evident that at lot of the speakers are friends of Jeff Goins, the host, and that just makes for a fun and relaxed atmosphere. And, finally, it’s only about 500 people, so you get to meet a lot of people, as well as the speakers.

Since you guys didn’t get to attend with me, I took lots of notes, and wanted to share them with you. I hope you learn something or feel inspired like I did!

 

  • You cannot avoid rejection and do your greatest work.
  • You cannot make work for everyone and someone. Focus on the one.
    • Who is my work for? How will I think about my work?
  • A brand is a promise.
  • You get more opportunities by saying yes to everything.
  • The secret to being a master is to always keep the mindset of an apprentice.
  • Fall in love with the idea of eventually. Don’t give your success live and die deadlines.
  • It’s about time I _______________. (What goal do you need to start working toward?)
  • “We artificially escalate the consequences of failure.”
  • If you’re doing work that matters, you’ll have rough edges.
  • If you do work that is different, you’re doing something dangerous and worthwhile.
  • People will question your differences now, and celebrate them when you succeed.
  • Once we become good at something, it’s easy to embrace COMFORT and stop growing.
    • You can succeed your way into failure.
    • You can accomplish a task and fail anyway.
    • Adopt new ways to challenge yourself.
    • The creative path is one of growth and resistance.
    • Building a body of work: discovery, emulation, divergence, and crisis
      • At crisis, you can either go back and start over, or stay there and let your work die.
    • Where are my comfort traps?
  • Fear holds us back from creating.
    • Where is fear paralyzing you?
    • Fear is often disguised as wisdom, but it also looks like opportunity.
  • Identify your productive passion.
    • Passion has to do with the outcome, not the task.
    • Passion doesn’t mean easy. If fact, it means pain.
    • “Here I stand” is what it represents.
      • What angers you?
      • What makes you cry?
      • What gives you hope?
  • Define your battles.
    • You can’t fulfill them all.
  • Make something you love everyday for someone who will love it. <— THIS!
  • Are you creating a body of work that reflects who you are rather than your compromises?
  • People will always follow your physical cues, and that’s what they’ll believe.
  • Watch the “power stance” TED Talk
    • Fake it till you become it.
  • What’s the problem you solve?
    • What would your audience say? What keeps them awake? What’s their internal monologue?
    • Think several layers deep.
    • What happens if that problem isn’t solved?
    • It has to be their perspective, not yours!
    • Why is this a problem? Keep dialing down.
    • Use their words.
  • Creative Sandbox Way Guideposts:
    • There is no wrong.
    • Think process, not product.
    • Think quantity, not quality.
    • Think tiny and daily.
    • If you are stuck, just start (anywhere).
    • When in doubt, ask WHAT IF?
    • Take the riskier path.
    • Dismiss all gremlins.
    • Spring the comparison trap.
    • Practice self-awareness and self-compassion.
  • Other people see your work for what it is. You see your work for what it isn’t.
  • Avoiding video is like avoiding a handshake in 2018.
  • Don’t keep the best stuff to yourself.
    • Give it away, and people will still pay you for it later.
  • Be relevant, authentic, and advocate for your brand.
  • Choose your channel:
    • Context is important. Every channel doesn’t work the same way.
    • Example…YouTube: You seek out content (video image and title are important to grabbing initial intention)
    • Example…FB: You just show up (it’s auto-play and there is no audio)
  • Sustain Your Strategy
    • Consistency is key.
    • Average lifespan: Twitter (18 minutes), Facebook (5 hours), Instagram (21 hours), LinkedIn (24 hours), YouTube (20 days)
    • YouTube should be done once per week.
  • Content: Think Hub, Hero, and Help
    • Hub satisfies the content you promised, and will be at least 60% of the content.
    • Hero is for mainstream and subscribers, which is the wildly popular stuff that will be about 10% of the time.
    • Help is for subscribers and and a searching audience, and will about 30% of the time. Here is where you’re trying to get shown in search results.
    • Check out Lowe’s as an example, though they don’t follow the percentages precisely.
      • Behind The Design vs The Weekender vs How To
  • One perfect viewer
    • Make someone feel like you made the content just for them.
  • A book is the key that opens the door to Narnia.
  • Books legitimize you in your industry.
  • 70% of books are bought on Amazon.
  • How to find and refine your book idea for maximum impact:
    • No ideas:
      • What is your expertise
      • What are your most popular topics on your blog?
      • What makes you different?
      • What convos do you have over and over?
      • What are the misconceptions in your industry?
    • Too many ideas:
      • What can I finish the fastest?
      • Most likely to finish?
      • Which idea will make me happy?
        • Prioritize the first two questions.
  • How to write a draft in as little as a weekend:
    • Learn to mind map.
    • Write out everything you know on the topic. (words and phrases)
    • Organize ideas in 4-7 groups, and then into 10-12 chapters.
    • Use the sections to organize into an order/sequence.
    • Mind map, outline, write….repeat per chapter.
  • Marketing your book
    • Get a good cover that grabs attention. (Good art and easy-to-read title. Can people tell after looking at it quickly what it’s about?)
    • Build a launch team
    • Get reviews
  • Use the “look inside” feature on Amazon to get subscribers. He does audiobook version for free. Video series is a good idea, too.
    • He likes to say Amazon is for buyers. Google is for browsers.
  • The truth:
    • You don’t need a ton of marketing for your product.
    • You don’t need a traditional publisher.
    • You need to learn marketing.
  • Put yourself into communities, virtual and real life, where you can use your craft.
  • Community will help you succeed.
  • You can’t stand out and fit in at the same time.
  • Show up around your work with energy. People can feel it.
  • Mindset is everything.
  • Celebrate your weirdness.
  • You build something one brick at a time.
  • Craft first, but not craft only.
  • A mindfulness practice is what all high-performers have in common. Learn to fill your mind with good things.
  • Build remarkable – something people will remark on
    • Brand is the gut feeling people have about you and your organization. It’s not what you say it is, it’s what they say it is.
  • Brand design is the intersection of business context, objectives, and story.
  • Make sure your business has a plan.
  • Brand Value Proposition
    • My/our ______ helps ______ who want to ______ by _____ and _____.
      • My/our (products or services) hep (target customer) who want to (relieve pain) by (selling points) and (creating gains).
  • Stay humble.
    • Learn often from outside your circle.
  • Focus on your uniqueness. Be yourself.
  • Don’t argue with your words.
  • Dream big. Start small. Keep moving.
  • The Master Communicator’s Secret Weapon: Improv
  • 3 Improve Concepts
    • Lead with acceptance (Yes, and…)
    • Become a better listener (listen is an anagram for silent)
    • Don’t fear failure
  • L.I.S.T.E.N.
    • Look interested
    • Involve yourself by responding
    • Stay on target (the person you’re talking to)
    • Test your understanding
    • Evaluate the message
    • Neutralize the feelings (ex: heated argument)
  • “Yes, and….” so you can
    • Open doors to new opportunities
    • Empower your team and improve the culture
    • Become open-minded and innovate
  • Listen better, so you can
    • Become a master communicator
    • Make everyone who talks feel special
    • Increase revenue
  • Don’t fear failure, so you can
    • Become a non-conformist and original thinker
    • Become an admired leader
    • Take risks
  • “With God and Google, you are unstoppable!”
  • How to Get What You Want
    • What holds us back isn’t a lack of knowledge, it’s our thoughts.
    • How to overcome procrastination:
      • 10/10/10 analysis
        • Think about something big you want or want to do.
        • Ask yourself, “How will I feel about this in 10 minutes?”
        • …in 10 weeks?
        • …in 10 months?
      • Once you see the benefits increase and obstacles decrease, you can move forward.
    • How to move forward with confidence:
      • Show up.
      • Be real.
      • Love others.
      • Don’t quit.
    • If you keep waiting for your dream to feel easy, you’ll never stop waiting.
  • “Eat This Poem” – blog and cookbook
  • Writing in the margins – finding the spare time to make things happen over time
  • “Follow your curiosity.” – Elizabeth Gilbert
  • Figure out where to prioritize, and be okay with holding off on other stuff, at least for now.
  • Don’t wait for permission to create your work.
  • Most creators don’t have a marketing plan
  • Marketing isn’t about closing a sale, it’s about opening a relationship
  • 3 identities to every brand
    • Visual
    • Verbal
    • Value
    • Does your brand send a mixed message? Think about if you saw a Walmart slogan on a Louis Vuitton ad.
  • “Success is sequential, not simultaneous.” – Gary W. Keller
    • 7 Steps to Build a Powerful Personal Brand
      • Personal story
        • The messenger is more important than the message.
        • Movement —> Marketing —> Money
        • When you work on your movement, marketing is easy.
      • Platform
        • Most people try to start here.
      • Positioning
        • Your relationship to your competitors
      • Product
        • This is determine by the previous steps.
      • Price
        • Also determined by everything above.
      • Pitch
        • Verbal identity
      • Partners
        • People who want to share and recommend you
  • Think about your products or services. Then add a zero to your most expensive one. Market your product at that level, and also know what you could give someone if they wanted to pay you that much money.
  • Live your message. Love your work. Leave your mark.
  • Check out his latest book, “Running Down a Dream”
  • We all have fears around putting our work out into the world, but how rational are those fears?
  • Even people at the top of their game get scared.
    • We always think if we get good enough at something we won’t be afraid anymore, but that’s not true.
    • We can also get bored if we get really good at something.
  • We need to say out loud what our souls are silently screaming, because it may give someone else the courage to do the same.
  • We are supposed to put our work out in the world for those who came before us, as well as those who will come after us.
  • In order to win in the game, you have to be in the game.
  • Know who your audience is.
    • You can even have a less than perfect product depending on who your audience is and what they’ll pay for. They may just be waiting on you to create something.
  • Research
    • What do people want?
  • Validate
    • Will they pay for it?
  • Secret Sauce
    • ex: How to _____ without _____ (people want pleasure without pain)
    • Three things to focus on: who, what, and how (audience, topic, sales)
    • 6 ingredients
      • A deep and specific topic (ex: spray marketed to keep black cars clean)
        • 4 deep technique (ex: writers – self-publishing – software – scrivener) This is how he got to his Scrivener how to product.
      • A real pain or problem
        • They need to really feel the pain!
        • What happens if they don’t ____. (This is the gap you fill.)
      • Urgent in nature
        • If there are seven categories that define problems, strive to hit in the top three.
      • Willing to pay
      • Ability to pay
      • Something you can be passionate about
  • Affiliates
    • Who else will promote?
  • Exponential growth
    • It comes once all of these things are in place.
  • Find the audience, don’t build the audience.
    • Where do they hang out?
    • Listen to them!
    • What are people complaining about?
  • Where you might get stuck
    • I’m not an expert. (ex: Frank Abagnale was asked how he was such a good teacher on a subject he knew little about, and he said he just read one chapter ahead)
    • I’m don’t have time.
      • Find it in bits. It adds up.
    • I don’t have the tools.
      • Start with what you have.
  • Customer + Product = Awesome person who can do great stuff
  • I help _____ so that _______.
  • What’s the problem you solve?
  • Hire a business coach.
  • Mindset is vital.
  • Get okay with being uncomfortable.
  • She used FB ads to give a discount and get them on her list. Then they bought merch.
  • They story isn’t how brilliant you are. It’s the hard and embarrassing stuff.
  • Content
    • I know how that feels. (ex: empathy, what do you feel comfortable sharing)
    • I need to know this. (ex: how to)
    • I know about this. (ex: easy content like yes/no or multiple choice)
    • This is what I think. (ex: opinion)
  • How can you make everything about your audience?
    • She wanted to promote speaking gigs, so she gave behind-the-scenes on how she puts together a talk.
      • Brad talks into 5-7 minute blocks around a point or story and then storyboard them.
    • When sharing new content, try to start a conversation. Then lead into the post, and share it with those who participate.
  • Everything is a content opportunity!
  • Show, don’t tell.
    • Where does your life intersect your business?
    • What are the stories you share repeatedly?
    • Where in your story do people lean in?
  • Tell the stories people want to hear, not the stories you want to share.
  • Works with Millennials and consults with others about them
  • When it’s all too much…
    • Having a good agent wasn’t enough.
    • What would my work look like if I were okay just being me?
      • Sometimes the best strategy is just the one you will follow.
  • Obsessive Comparison Disorder
    • It’s hard to create anything worth creating if you’re expecting to be affirmed and applauded in the process of creating it.
    • The world is desperately hungry for your signature sauce.
    • What are my failures and personal pain revealing to me about my purpose?
    • Failure doesn’t ruin your story. Failure helps you write it.
    • We don’t connect over present perfection. We connect over shared pain. Will you have the courage to go first?
    • Who will I not be able to help if I give up now?
  • “You need to take responsibility for your own success.” – JB
    • I wanted to begin with people who campaigned me, but I needed to put myself first. People came alongside me later.
  • Your book title and subtitle are extremely important in nonfiction. – CA
  • It’s easy to think about the things you haven’t done or success you haven’t attainted. But remember that there was a time when where you are sitting now was out of reach.
  • “Fully Alive” book turned documentary on Netflix
  • Humility is different than denying the gifts God gave you.
  • 1) The greatest characters of a communicator is having a purpose.
    • To communicate effectively, speak with a specific, singular purpose in every presentation you deliver.
    • Great communication is the intersection of your presentation and people’s wants/needs/benefits…and moves them to action.
    • If you don’t have a purpose in mind, one will subconsciously be assigned to you.
    • “A sermon should be a bullet and not buckshot.” – Haddon Robinson
    • Your speech can ONLY be enabling (how) or persuasive (why).
  • 2) Great communicators have a plan.
    • Have a powerful opening and closing.
  • 3) Great communicators communicate with passion.
    • Powerful illustrations
    • Establish eye contact.
    • Maximize the power of your voice.
    • Let your face match your words.
    • Be your own best critic.
    • Have a passion for excellence.
    • Have a passion for life.
  • Think about:
    • What is my ultimate purpose?
    • What is my plan to get there?
    • What do I do next?
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Tribe Conference 2017 Notes & Quotes

TribeConfThis past weekend I attended my first Tribe Conference in Franklin, Tenn. Unofficially sponsored by various local donut companies, because they got mentioned from the stage so often, this gathering for writers is the brainchild of Jeff Goins. It was only my second writer’s conference, and even though I’m probably not quite the target audience for the group, which focuses mostly on book authors, I really enjoyed it. In fact, I’ve already signed up for next year!

If you’ve been reading this blog for a few months or longer, you’ve likely seen other conference notes on here. I attend a lot of conferences. I LOVE conferences. I’d attend one every month if I could. But the events I usually take part in for my business are often centered on social justice, leadership, entrepreneurship or other business topics. Of course, I write all the time for myself and my clients, but this was a bit of a different slant, which was great, because it meant my brain was working in a different way. So, it was lovely to be around other writers for a few days.

I believe that one of the hallmarks of a great conference is when you see the speakers hanging out with attendees and taking notes—and I definitely saw that at #TribeConf. A couple of the speakers even noted that they had previously purchased tickets to this year’s event not knowing they’d be on stage! Another great indicator. So, if you’re a writer, I’d encourage you to look into this annual gathering.

Below you’ll find all the things I scratched down in my notebook, and I hope you find them helpful.

Jeff Goins, founder of Tribe Conference

  • “Isn’t it interesting that we have to learn shame, but we are born knowing how to dance.”
  • “Real artists don’t have to starve.” (His latest book.)
  • “You may have to ‘behave’ as a writer, before you ‘believe’ you’re a writer.”
  • Conference rules: Be present. Be helpful. Be brave.
  • Most of our failures are invisible to others, but they consume us.
  • “Why does your definition of success not include struggle?” – Jeff’s therapist (for the times we get caught up in what’s going wrong)

Rachel Bagby

  • Check out her Dekaaz for how to reduce complex thoughts and concepts to 10 syllables.

Marsha Shandur, storyteller

  • Author of Off the Mic: The World’s Best Stand-Up Comedians Get Serious About Comedy
  • Marsha taught us how to not be awkward at conferences and in networking. 🙂
  • “Networking is just talking to people you like about things you’re both interested in.”
  • Your storytelling must be vulnerable. (How did you feel? Name the emotion. What was your internal monologue at the time?)

Pamela Slim, small business coach and author of Body of Work: Finding the Thread the Ties Your Story Together

  • Think about your beloved readers.
    • What problems do they face around your topic?
    • What do they aspire to?
    • “Do not define your audience by your demographics; define them by their problems.” – Susan Baier
    • Who do they admire?
    • Where do they go for answers?
    • What do they read?
    • Be the weirdo in the room.
    • What can I create that will solve their problems and light them up?

SESSION 1: HONING YOUR VOICE

Jonathan Fields, serial entrepreneur and growth strategest

  • The Good Life Project and Camp Good Life
  • Author of How to Live a Good Life: Soulful Stories, Surprising Science, and Practical Wisdom
  • “WHAT you say will usually be similar to someone else. HOW you say it will be unique. It’s your voice that makes it different.”
  • “Better input means better output. What are you putting into your process?”
  • You cannot respond appropriately to a “bid” you can’t see. – Gottman Study (a bid is an attempt at getting someone’s attention)
  • “Exquisite attention” allows people to rise to the occasion. – Walk to Listen book
  • People respond not to text, but subtext.

Ishita Gupta, consultant and publisher of Fear.Less Magazine

  • How to Turn Your Mess Into Your Message
    • To find your voice, you have to use your voice.
    • To find your voice, amplify your quirks.
    • Keeping your mess from the world may be slowing your work/art.
    • Her coach tells her, “New level. New devil.” Every success comes with a new challenge.
    • Confidence isn’t a personality trait. It’s a learned skill.
    • Do the scary thing.
    • Use your life and story. Start with solving your own problems and struggles. Others will identify.

Chris Marlow, Help One Now

SESSION 2: ESTABLISHING YOUR PLATFORM

Tsh Oxenreider, The Art of Simple

  • Author of At Home in the World: Reflections on Belonging While Wandering the Globe
    •  Traveling
      • Gives you empathy.
      • Gets you out of a rut.
      • Slows you down. (Provides forced essentialism.)
      • Gives you more perspective.
      • Is good for you as a person. Your audience wants your authenticity.
  • Listen to your frustration. “What am I doing right now because I’m supposed to?”
  • Listen to your life.
  • Dream and scheme.
  • Take the leap and make a plan.
  • Do one thing that breaks the rules.

Sean McCabe, Building an Audience

  • Author of Overlap: Start a Business While Working a Full-Time Job
  • He developed a writing habit of writing 1,000 words per day. Now he writes over 1 million per year. He wrote a 75,000-word book in 15 days!
  • He wrote and created hand-lettering for two years before anyone really noticed.
  • “What if you created as much as you consume?”
    • “I’m tired of reading about the achievements of others.” – Game of Thrones character
  • You have to show up and keep practicing.
    • Get the imperfect words out.
    • You can’t edit what you haven’t written.
    • Your best work is ahead.
      • Studied famous composers. Almost all of them didn’t have their most popular pieces until 10 years into their career. A few had them at years eight or nine, but only a couple, and none prior.
  • Keys to Building an Audience:
    • Curation (kind) – Selectively project a focused thing. Simplify.
    • Consistency (frequency)
    • Quality (value) – Make something remarkable.
    • Time (patience)
  • AudienceBuildingCourse.com
  • Show up everyday. Publish at least weekly. (Daily to stay top of mind.)
  • Doing your normal work is not how to get better. You have to identify your weak spots to improve them. Deliberate practice makes you better.
  • Motivation is a result of doing.

Leslie Newman, Journey to Imperfect

  • “Courage sets things in motion. Determination keeps them going.”

Crystal Paine, Money Saving Mom

  • Author of Say Goodbye to Survival Mode: 9 Simple Strategies to Stress Less, Sleep More, and Restore Your Passion for Life
  • 3 Countercultural Lessons to Building Your Business Without Killing Your Soul
    • Ditch the Hustle
      • Why do we live as if we are a slave to our Inbox? We’re self-employed!
      • Rest is the new hustle.
    • Determine your boundaries.
      • Create a framework for decision-making.
        • Is this commitment in line with my goals for this year?
        • Am I excited about it?
        • Do I have the time, capacity, and energy for it?
        • Are my “people” on board? (ex: family)
    • Dare to focus and finish.
      • One project at a time. (She commits to one thing to learn and one task to complete each week.)

Benjamin Hardy, the #1 Writer on Medium.com

  • Author of How to Consciously Design Your Ideal Future
  • Medium.com tips:
    • Headlines are important.
    • Be bold in your message.
    • Good, easy to read layouts (ex: short paragraphs and using headings)
    • Real, raw emotions work well.
    • Make sure there is a Call to Action in the post. (Must be easy.)
      • Sending to landing page is ok.

Shaunta Grimes, author and teacher at WhatIsAPlot.com

  • Author of Viral Nation series
  • “A story well told can change the world.”
  • “Your books may be your babies, but be prepared to move on to the next one. Your first one may not be successful, and sometimes it takes an entire body of work to get noticed.”

Leo Babauta, ZenHabits.net

  • Author of Essential Zen Habits: Mastering the Art of Change, Briefly
  • The Habits That Built My Blog
    • Solitude
      • Your best work is done in solitude. (including without the internet)
      • Write daily.
    • Connection
      • Get to know your readers.
      • Focus on their problems.
      • Help as much as you can.
      • Put them at the heart of every decision.
      • Put yourself into their shoes.
      • Connect with fellow bloggers.
    • Joy
      • Change lives.
      • Motivate people.
      • Make a connection.
      • Help them move past their fears.
    • Fear
      • Overcome procrastination.
      • Be okay with uncertainty.
      • Find the joy.
      • Relish the groundlessness.
  • How I Build the Habits
    • Have a why and a passion
    • Audience = accountability, connection, and community
    • Start small and lower the barriers to the habit.
    • Set up a positive environment.
    • Deal with the uncertainty.

SESSION 3: EXPANDING YOUR REACH

Dan Miller

  • 48 Days to the Work You Love: Preparing for the New Normal
  • “We become what we think about.”
  • Invest 3% of your income into your success. – Brian Tracy.
    • At $50K, bump it up to 5%.
  • Don’t wait until things are perfect to put your work out there. Try things, get feedback, and edit.
  • Check out The Lean Startup
  • When you’re trying new things, find someone to coach you.

Frank McKinley, author and tribe builder

Jackie Bledsoe, author focused on marriage

SESSION 4: GOING PRO

Ryan Holiday, Meditations on Strategy and Life

  • Author of Perennial Seller: The Art of Making and Marketing Work That Lasts
  • If you want to keep your happy employees, pay the unhappy ones to leave.
  • The 22 Immutable Laws of Marketing book – get it
  • How to Last
    • Do the work.
      • If you can rush through it, it’s probably not made to last.
    • Uniqueness
      • Where does your work fit into the market?
      • Where is the least competition? Where can you have the monopoly?
      • What’s the book that only you can write?
    • Timelessness
      • “Focus on the things that don’t change.” – Jeff Bezos
      • Fine the timelessness in the timely.
    • Effectiveness
      • This is the _______ that does ________ for __________.
      • “It’s not what a book is, but what it does.” – Niki Papadopolos
    • Community
      • Who is this for? You have to get your audience right.
    • Time
      • This isn’t an overnight success.
      • Put more time into marketing than creating it. But spend plenty of time creating something great.
      • It’s easier to keep something going than to start and stop.
      • It keeps you humble to keep working.
      • Always taking on hard projects keeps your ego in check.

Natalie Brenner, author of This Undeserved Life: Uncovering the Gifts of Grief and the Fullness of Life

  • She decided to self-publish. (Used Create Space)
  • $3,000 can create a quality self-published book according to Guy Kawaski. This is Natalie’s breakdown:
    • $1,600 for editor
    • $400 for interior layout
    • $300 for cover and social media images
    • What’s left bought the ISBN number and things like that.
  • She recommends Amazon Advantage for pre-orders.

Jon Acuff, author and speaker

  • He recommends Grant Snider’s The Shape of Ideas
  • Has a new book called Finish.
  • 92% of New Year’s resolutions fail, according to a Scranton University study.
  • Your remember incomplete goals more than complete goals. – The Zeigarnik Effect
  • 1. Get the size right.
    • We often believe we can get more done in less time than we actually can.
    • Cut the goal in half to make it 63% more successful.
  • 2. Make it fun if you want it done.
    • We think it needs to be a bad experience to benefit us. (ex: running for exercise when we hate it)
    • We typically measure satisfaction and performance, but we should make fun a metric.
    • Two main types of motivation: Reward and fear.
      • If you want a new idea, finish an old one. (ex: He had the money for new ski boots, but wouldn’t let himself buy them until this book was done.)
  • Eliminate your secret rules.
    • We have secret, unspoken, maybe unconscious things that hold us back.
    • Borrow someone else’s diploma. Learn from others and don’t reinvent the wheel when you don’t have to.
    • Don’t snub a formula. See what works.
    • You’ll never finish if you don’t know the rules.
  • The future belongs to finishers.

 

*Amazon links are affiliate links.

 


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Business Boutique: Notes & Quotes

fullsizerender-14I totally forgot to post about this event after attending in November. Maybe that’s because I feel like I sat with it so long, which is a good thing. One of the facets that I really liked about this event was that the notebook also served as a workbook. So, I’ve had it sitting out since coming back from Nashville just waiting to finish my homework. I’d intentionally set it aside for this year’s personal retreat (more on that soon!), so really, I think my conference experience just ended.

Christy Wright’s Business Boutique is a conference aimed for Christian women entrepreneurs. She started as a Dave Ramsey coach and speaker, and has now moved into this niche, which I believe will thrive. Business Boutique is extremely practical, which I appreciated most of all. And one of the most interesting pieces of the event to me was that it’s aimed at dreamers, starters and builders. The “dreamers” were the people I found most fascinating. I’d never seen a conference aimed at people who had no idea what they want to do! I talked to several of these ladies, and they confirmed that they either had a super vague idea (“I want to sell something online.”) to no idea (“I am open to anything. I just want a change.”) There were also a wide variety of women there from young moms looking for a career or something to contribute to their family, to new or established business owners, to retirees looking to begin again. It was kinda fun to hear the range of stories, backgrounds and ideas.

Outside of this two-day annual event in Nashville, she also has a really good podcast and a series of one-day events around the U.S. during 2017. Her events are extremely affordable, and a lot of fun. I’d definitely recommend this conference to other Christian women entrepreneurs!

But for now, here are just a few of my take-aways:

Christy Wright:

  • Your dream should be so big that if God’s not in it, you’ll fail.
  • If you set your goals before the why, dreams, vision, and mission statement, your goals have no soul.
  • You’ll be the most successful when you stay in your strengths.
  • Stay true to yourself by building your business around your personal values.
  • When talking about your business, focus on the benefit to the customer, not the features of the business. Start with why.
  • If you don’t believe in the goodness of business and making money, you’ll never have a good business or make money.
  • Turning your hobby into a business requires a mind-set shift. Its no longer a part of you. The business is its own thing.
  • You teach others how to value you. If you don’t value your work, no one else will.
  • Faith and fear require you to believe in something that hasn’t happened yet.
  • Fear doesn’t mean you’re doing something bad. It means your doing something bold.
  • Anything that tears you down is not from God.
  • Creating balance in your life comes down to what you spend your time on.
  • Stress and anxiety are caused when there is a disconnect between our values and our behavior.
  • Life balance is simply living from your values.
  • Jesus wasn’t focused on the need. He was focused on the assignment.

Dave Ramsey:

  • Goals must be specific.
  • Goals must be measurable.
  • Goals must have a time limit.
  • Goals must be yours.
  • Goals must be in writing.

Rachel Cruz:

  • Quite the comparisons.
  • Steer clear of debt.
  • Make a plan for your money.
  • Think before you spend
  • Save like you mean it.
  • Give a little…until you can give a lot.
  • Talk about money, even when its hard.

Christine Caine:

  • Impossible is where God starts.
  • You can’t change your past, but you can change your future.
  • Just be willing.
  • God has a plan, purpose and destiny for your life.
  • God always uses unlikely people.
  • It’s the job of the people of God to carry the message of God to their generation.
  • You’ve got to make a decision that what God did for you is bigger than what someone else did to you.
  • A word you’ll never find in the Bible is retirement.
  • Leave a gap in your business that only God can fill.
  • You’re going to have to take a step of faith to step into your God-given gifts.
  • Do not say no when God says go!

Hillary Scott:

  • One door closing is not all of them closing. Resilience and perseverance are required.
  • Have wise counsel and mentors.
  • Be humble enough to ask questions.
  • Remember you’re defined not by others, but by Who created you.
  • “Comparison is the thief of joy.” – CS Lewis

Amy Porterfield:

  • Social media works when you know your ideal customer identity.
  • Social media works when you create original content that serves your ideal customer.
  • Your content should be aligned with, but separate from, your product.
  • Social media works when you ignite action.
  • What does your ideal audience need to experience, be aware of, or believe in in order to want or need your product/service?

Nicole Walters:

  • Sales is not about pushing; it’s about influencing.
  • Sales comes from confidence and confidence is like a muscle; the more you use it, the stronger it becomes.
  • Be kind, but firm. Be specific.
  • It’s your God-given duty to share your gifts with the world.

Donald Miller:

  • Demonstrate empathy and authority.
  • Solve internal and external problems.
  • Give customers a plan.
  • Make your call to action clear.
  • Define how you will improve people’s lives.


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Catalyst Labs Notes & Quotes

catalyst-labs-tag-and-bookOnce again, I attended the annual Catalyst Conference two weeks ago here in Atlanta. My favorite day of the conference is Labs. It’s the day where you get to choose who you want to hear, and tailor the topics more to your interest. I was able to sit in on some great ones this year! Check it out…

Reggie Joiner, founder of Orange

  • When you establish a habit of showing up for others, it may change you more than it does them.
  • You may need to change the way you think about influence. It’s not necessarily success, power, authority, etc.
  • Influence has to be earned.
    • You have to keep showing up.
    • Don’t pass judgement. Press pause.
    • Empathy amplifies the truth. It doesn’t change it.
    • Pause to imagine or pause to interact.
  • When you open the door to Jesus, you ope the door to wherever He takes you.

IF:Gathering Lab 1 (Jo Saxon, Vivian Mabuni, Jennie Allen, Tasha Morrison)

  • Jesus sets our example for racial reconciliation.
  • People of other colors are not our tokens. They need to become friends.
  • John 17, we must be a credible witness – Tasha
  • Creating new laws and amendments are not the same thing as dismantling the system. – Tasha
  • It’s ok for you to listen to someone else’s pain, and not know what to say. But please listen. – Jo
  • It’s ok for you to hear someone else’s pain and not know what to say. But we need to listen. – Jo
  • The Church has been the taillights when it comes to racial reconciliation, when it should be the headlights. Aren’t we the ones who have HOPE through Jesus? – Tasha
  • If you are someone with a platform, maybe you should use it to pass the mic to someone else with more knowledge on this issue. I have a black son, but I do not know what it is to be black. – Jennie Allen
  • Always start with prayer. – Tasha
  • Get to know People of Color as people first. Change happens when we find commonality and develop real relationships. – Tasha
  • Diversify your life in small ways first. – Tasha
  • Reconciliation will cost you. It could be pride or comfort, or even your politics. It’s hard work. – Tasha
  • I can support the police while speaking up for justice. – Tasha
  • Get off social media, turn off the TV, and get some real-life People of Color friends! Don’t try to understand our culture from a media perspective. It’s often wrong. – Tasha

IF:Gathering Lab 2 (Jenni Allen, Lindsay Nobles, Tasha Morrison, Rebekah Lyons, Esther Havens, Liz Curtis Higgs)

  • Romans 12:4-6 Message, Christ’s body and its many parts
  • In each of our life stages, we feel at some point that we are drowning.
  • Guilt and shame are entirely different. Shame is not of God. Guilt needs to get our attention. And guilt is the only time a good, Christian girl can say, “Go to hell!” – Liz 😉
  • Many times we are so overwhelmed in our world, we stay confined there. When in fact, we should get perspective and distraction from other people’s world. We forget that we are all living someone else’s dream. Be grateful for where you are, and run with it. – Esther
  • Look up “Simply Christian” by NT Wright (permanence, proximity and presence)
  • We all need 3:00 a.m. friends. Be the one to lead with vulnerability. – Rebekah
  • Be brave in saying what you need.
  • Your vulnerability is one of the greatest gift you have to give. – Rebekah

IF:Gathering Lab 3 (Lindsay Nobles, Esther Havens, Tasha Morrison, Vivian Mabuni, Jennie Allen, Jo Saxon, Liz Curtis Higgs and Rebekah Lyons)

  • Don’t put the pressure on others to come to you. Go to them. If you are white, put yourself in a place locally where you are in the minority. Sit in it for a while. – Tasha
  • Joshua had to be told to be ‘strong and courageous.’ We all feel inadequate in the beginning of big dreams. – Jennie
  • We don’t have to be afraid of what God tells us to do because He has bigger and better plans ahead anyway. We just have to start down the path. – Liz
  • It’s better to proactively get counseling for a year than to wait and need it for 10. – Jo
  • Your platform is not a place to do your therapy. Go first as a good example, but do it in a good and responsible way. – Liz
  • What are the visuals that people see in your church? For example, are all your missions pictures of white people saving the poor, black people? What does this communicate to your children? – Jo
  • If you have a multi-ethnic or diverse church, it doesn’t mean that you’ve arrived. The issue of racial reconciliation isn’t a box to be checked. It’s an ongoing conversation. – Tasha
  • Your church needs to be a safe place for kids of all ethnicities. If it’s not, the children of color will take impressions, feelings, memories, comments and even micro aggressions into adulthood. I know I have, and so have my friends. The Church should be a place where all feel welcome and wanted. That is what the gospel is all about. – Tasha


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Yellow Conference Notes & Quotes

IMG_1555.JPGLast week I had the privilege of attending the Yellow Conference in Los Angeles for the first time. If you aren’t familiar with it, the event is for creative and entrepreneurial women who want to do good things in the world. This is only the third year of the event, and there were about 500 of us present. It was a lot of fun, a great time for learning, an opportunity to make new friends…and perhaps even land a few new clients.

You can see their photos here, and read their event recap.

And below you’ll find many of my highlights. I hope to be there next year, and see you there too!

Jess Eckstrom, Headbands of Hope

  • Because I know I can ___, next I’m going to . . .
  • Achieving a dream isn’t a finish line. It’s crossing a border into a new territory.
  • Gamble on a possibility of “yes” rather than buckle into the safety of “no.”
  • The fear of failure versus the feeling of regret.
  • Passion must outweigh your fears to move forward.
  • Just because something is not your job doesn’t mean it can’t be your responsibility. Inspire a solution.
  • It’s not about what we do when we dream. it’s about what we do when we wake up.
  • Every expert was once a beginner.
  • A bucket list is a dream so vivid that it inspires action.
  • Life’s most defining moment is when you discover what you want and what you do about it.

CJ Casciotta, Creative Director in Nashville

  • Hosts “Like a Movement” podcast
  • Movements are started by weird people with audacity.
  • 1. Find the weird. 2. Write the story. 3. Gather the weirdos. 4. Hack the normals.
  • Movements are “me too” machines.
  • Weird ideas explode when they case to be the authors and start becoming the readers.

Kirsten Dickerson, founder of Raven + Lily

  • Live SLOW, and thoughtful.
  • Check out her mini house tour outside of Austin!
  • S – Simplify
  • L – Live in the moment. We all still have to avoid the tyranny of the moment. Don’t check email for a while after waking up. Leave space in your life to respond to the needs of others.
  • O – get Outside.
  • W – be Willing to ask the who, what and where of everyday choices.

Jedediah Jenkins, travel writer

  • Your dream for your life is the thing you were meant to do.
  • Your goal is a version of your dream, but not the big thing.
  • What do you want to spend 10,000 hours doing so you can be the best at it? (Gladwell’s Outliers principle)

Elle Luna, #ChooseMust

  • The crossroads of should and must.
  • Make less art. Become art.
  • “Should” comes with a lot of expectations. Should is from the outside in.
  • “Must” is the truth of who you area.
  • “Should” is a “must” in training.
  • The first thing a prisoner needs to understand is that they are in prison. 🙂
  • Fill your canvas. Choose your story.
  • TED Talk – job vs career vs calling
  • Find your “must.”

Krysta Masciale (krysta @ bigdealbranding.com)

  • You can kick butt from a gentle place!
  • There is nothing more powerful than a brand who owns it.
  • When were you last functioning in your sweet spot?
  • Don’t choose to be a replica. Choose to be yourself.
  • Intersection of values and talents, and where the market exists = that’s where each of us needs to be.
  • No one buys the knock-off without wishing they could afford the real thing.
  • Identify your top five values. The people with those same values will find you.
  • Is the thing you want for the world also the same thing you want for yourself?

Tim Harris, Tim’s Place

  • Live an awesome life.
  • 1. Love people.
  • 2. Work hard.
  • 3. Believe in yourself.
  • 4. Believe in others.
  • 5. Think happy and show it.
  • 6. Use your super powers.
  • 7. Don’t complain about the darkness. Be the light.

Alexis Jones, I Am That Girl

  • Passion is the audacity to get back up.
  • Insecurity will destroy you.
  • When were we as women convinced that we were competing against each other?
  • Surround yourself with people who are crazy enough to believe in and share your dream.
  • Con you sit in discomfort? Comfort will drain creativity.
  • Connect your dots. What got you to this place?
  • It’s your job to teach people how to treat you. You are the only common denominator in your relationships.

Julia Woods, Beautiful Outcome

  • You have to learn to value yourself first.
  • Your impact is valued by those closest to you. Impact those closest to you first, then go bigger.
  • You need to make the biz side of your biz your friend, not your enemy.
  • Friends are fun. Find time for them. You understand each other. You need each other.
  • Find time: education. Weekly investment. Set aside dedicated time.
  • Understand each other. Love without judgement. Scarcity/abundance principle.
  • Social media is the running conversation around your brand.
  • Your brand is what people say about you when you’re not in the room.
  • Understand each other. Be a generous listener. What do you need? What does it need?
  • If you can’t do what you do profitably in 40 hours per week, it’s not a practical business. But you can also give it a year or so to get there.
  • Make sure you have an accurate representation of what goes into creating and delivering your service. Cost of sales includes what it would cost you to replace you.
  • Taking care of each other’s needs:
    • How do I know what to charge per client?
      • Desired salary x 2.5 = gross sales
      • Desired hours worked / average time per job = job production
      • Job production /  sales = average number of jobs needed
      • Dived “desired hours” by 1/3 due to 1/3 admin and 1/3 marketing
      • Include 11 months instead of 12 for vacation/holidays
    • How do I price per product?
      • Total cost x 4 = price needed

Wilkinson Mazzeo Law

  • Work with a lot of creatives, entrepreneurs, solopreneurs, startups, causes etc.
  • Offer one free hour of legal advice for women business owners.
  • Based in San Diego, but work all over.
  • Why have a Creative Services Agreement?
    • Professionalism, clarity, guidance, ownership and exit
    • If you have clients under a previous CSA and then revise it, you must use language that the old one is void with new CSA.
  • Copyright 101
    • Necessary for copyright protection:
      • Fixed in a tangible medium (written, recorded, etc)
      • Original (originated with the author)
      • Minimal creativity (low threshold)
    • Automatically applies:
      • No registration necessary, unless you want to bring a lawsuit.
      • Takes 6-8 months to obtain.
  • Trademark 101
    • Rights are created through first use, not registration.
    • Must act as a “source identifier” for your goods/services.
    • For registration:
      • Must be distinctive.
      • Must be likely to cause consumer confusion.
      • TM for unregistered and circle R for registered.
  • Ownership
    • Work for hire (They own it.)
    • License (They use but you own.)
  • Exit
    • Includes what happens if you reach an impasse with your client and can no longer work together.
      • Kill fee or 30 days, etc. Includes options for both sides.
      • Also include right/option to use for other things.
  • CSA should include
    • Payment
    • Timeline(s)
    • Point of contact
    • Rounds of revisions (usually two, then fee)
    • Ownership of work product
    • Satisfaction clause
    • Indemnity
    • Expense reimbursement
    • Severability and non-waiver
    • Termination
  • Resources on their website

Meg Long, KnowYourMoneyHoney.com

  • Why money stuff matters:
    • You won’t know when to celebrate win.
    • You’ll be paralyzed by decisions.
    • You won’t know how to solve business problems.
    • You’ll have a scarcity mindset.
    • Your creativity suffers.
    • You’ll default to anxiety.
  • Managing your money is part of good self-care.
  • Deep down, money is really about identity.
  • Money is inherently tied to emotion.
  • Find a friend you can be real about money with.

Lindsey Witmer Collins, Create Your Compass

  • Track your cash.
  • Track your time.
  • Track your agreements.
    • Do what you say you’re going to do.
  • Honor yourself.
    • Listen to your body.
    • Trust yourself.
    • Listen to your body.
  • Honor your process.
    • Be cool with the ups and downs.
  • Be someone with a solutions mindset.
    • Be helpful.
    • Opportunity for learning and leadership
  • Get community.
    • Invest in it.