Mental Post-Its

Thoughts, Notes and General Mental Mayhem

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Catalyst Labs Notes & Quotes

catalyst-labs-tag-and-bookOnce again, I attended the annual Catalyst Conference two weeks ago here in Atlanta. My favorite day of the conference is Labs. It’s the day where you get to choose who you want to hear, and tailor the topics more to your interest. I was able to sit in on some great ones this year! Check it out…

Reggie Joiner, founder of Orange

  • When you establish a habit of showing up for others, it may change you more than it does them.
  • You may need to change the way you think about influence. It’s not necessarily success, power, authority, etc.
  • Influence has to be earned.
    • You have to keep showing up.
    • Don’t pass judgement. Press pause.
    • Empathy amplifies the truth. It doesn’t change it.
    • Pause to imagine or pause to interact.
  • When you open the door to Jesus, you ope the door to wherever He takes you.

IF:Gathering Lab 1 (Jo Saxon, Vivian Mabuni, Jennie Allen, Tasha Morrison)

  • Jesus sets our example for racial reconciliation.
  • People of other colors are not our tokens. They need to become friends.
  • John 17, we must be a credible witness – Tasha
  • Creating new laws and amendments are not the same thing as dismantling the system. – Tasha
  • It’s ok for you to listen to someone else’s pain, and not know what to say. But please listen. – Jo
  • It’s ok for you to hear someone else’s pain and not know what to say. But we need to listen. – Jo
  • The Church has been the taillights when it comes to racial reconciliation, when it should be the headlights. Aren’t we the ones who have HOPE through Jesus? – Tasha
  • If you are someone with a platform, maybe you should use it to pass the mic to someone else with more knowledge on this issue. I have a black son, but I do not know what it is to be black. – Jennie Allen
  • Always start with prayer. – Tasha
  • Get to know People of Color as people first. Change happens when we find commonality and develop real relationships. – Tasha
  • Diversify your life in small ways first. – Tasha
  • Reconciliation will cost you. It could be pride or comfort, or even your politics. It’s hard work. – Tasha
  • I can support the police while speaking up for justice. – Tasha
  • Get off social media, turn off the TV, and get some real-life People of Color friends! Don’t try to understand our culture from a media perspective. It’s often wrong. – Tasha

IF:Gathering Lab 2 (Jenni Allen, Lindsay Nobles, Tasha Morrison, Rebekah Lyons, Esther Havens, Liz Curtis Higgs)

  • Romans 12:4-6 Message, Christ’s body and its many parts
  • In each of our life stages, we feel at some point that we are drowning.
  • Guilt and shame are entirely different. Shame is not of God. Guilt needs to get our attention. And guilt is the only time a good, Christian girl can say, “Go to hell!” – LizūüėČ
  • Many times we are so overwhelmed in our world, we stay confined there. When in fact, we should get perspective and distraction from other people’s world. We forget that we are all living someone else’s dream. Be grateful for where you are, and run with it. – Esther
  • Look up “Simply Christian” by NT Wright (permanence, proximity and presence)
  • We all need 3:00 a.m. friends. Be the one to lead with vulnerability. – Rebekah
  • Be brave in saying what you need.
  • Your vulnerability is one of the greatest gift you have to give. – Rebekah

IF:Gathering Lab 3 (Lindsay Nobles, Esther Havens, Tasha Morrison, Vivian Mabuni, Jennie Allen, Jo Saxon, Liz Curtis Higgs and Rebekah Lyons)

  • Don’t put the pressure on others to come to you. Go to them. If you are white, put yourself in a place locally where you are in the minority. Sit in it for a while. – Tasha
  • Joshua had to be told to be ‘strong and courageous.’ We all feel inadequate in the beginning of big dreams. – Jennie
  • We don’t have to be afraid of what God tells us to do because He has bigger and better plans ahead anyway. We just have to start down the path. – Liz
  • It’s better to proactively get counseling for a year than to wait and need it for 10. – Jo
  • Your platform is not a place to do your therapy. Go first as a good example, but do it in a good and responsible way. – Liz
  • What are the visuals that people see in your church? For example, are all your missions pictures of white people saving the poor, black people? What does this communicate to your children? – Jo
  • If you have a multi-ethnic or diverse church, it doesn’t mean that you’ve arrived. The issue of racial reconciliation isn’t a box to be checked. It’s an ongoing conversation. – Tasha
  • Your church needs to be a safe place for kids of all ethnicities. If it’s not, the children of color will take impressions, feelings, memories, comments and even micro aggressions into adulthood. I know I have, and so have my friends. The Church should be a place where all feel welcome and wanted. That is what the gospel is all about. – Tasha

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My Barcelona Itinerary

           At Park Guell, overlooking Barcelona

Celebrating my 40th birthday had to be done in style. In fact, I thought it should fulfill a Bucket List item. I mean, it’s a milestone after all! So, I gave myself a trip to Spain! I’ve wanted to visit that country since I started taking Spanish in high school, and fell in love with the culture. Most of my time was spent in Barcelona, and it did not disappoint!

This was also my first solo international trip. I bought the ticket as an error fare, meaning the airline made a mistake on the price, and I had to book it quickly before they realized the mistake. So, I ended up with a ticket from New York to Barcelona for $250! This meant I could see friends in NYC on my way out of the country, and use miles to get to NYC and home from Barcelona. Not too bad!

The downside of booking a ticket in 10 minutes is that I really didn’t have time to invite¬†anyone else. And if you’ve traveled by yourself at all, you know that there are both pros and cons. The plus side is that I got to travel at my own pace (fast and furious) and do what I wanted. Unfortunately, there was no one to share the trip with, and it’s more expensive. In the end, though, I’m so glad I did it. Big check marks in the Bucket List and birthday categories!

Here’s a quick look at my trip, in case you’re interested, or plan to visit Barcelona one day. (I definitely recommend it!)

Friday, September 2nd:

  • Arrived in New York! I was staying with some friends in Queens, and they have a beautiful new baby. So we just went to Astoria Park, and hung out on a beautiful afternoon. That evening, we went to one of their favorite neighborhoods by their house. A lovely, low-key day.

Saturday, September 3rd:

  • We headed to Smorgasburg for lunch! This is almost like a food festival, but it happens on a weekly basis. There were food stalls from over 100 vendors, and had pretty much everything you could think of. We had a sensational dark chocolate, caramel donut concoction as an appetizer, split three ways, and then I settled on Shanghai street food for my meal. Both were fantastic!
  • After this, we took the ferry to Long Island City, Queens, and walked along the water. They have built it up to be really beautiful, and of course, great views of Manhattan. Then we met up with some of their friends, and headed over to Long Island City Flea (LIC Flea), which some of you may have seen on the Flea Market Flip TV show. However, we got there mid-afternoon or so, and the crowd (and vendors) was pretty much gone. Still, a nice to place to sit and chat for a bit.
  • Side note: This was my first trip to New York City, and I’ve been many times, without visiting Manhattan. Who knew there was so much to do otherwise! It was a different kind of trip, but a great stop. And so nice to spend time with friends I don’t see often. A great start to my birthday week.
  • Then it was time for me to head to the airport for my overnight flight! One of the really interesting things about TAP Portugal airlines is that they allow you to bid on business class seats. So, I bid pretty low, and still ended up winning! This afforded me not only a business class seat on the plane (which was fantastic and had all the amenities), but it also came with lounge access. So, I waited for my plane in style. Probably the only time I’ll get to fly like that, but it was a fun way to begin¬†my tip!

Sunday, September 4th:

  • Arrived late afternoon in Barcelona. I was staying near a major train stations, Sants, and was exhausted from all the travel. So, I just grabbed dinner in one of the train station restaurants, walked around for a little bit, and went to bed early‚ÄĒafter catching some home improvement show dubbed in Spanish.

Monday, September 5th:

  • For my first full day in Barcelona, I did a half day guided panoramic bus and walking tour. We got a super quick overview of Barcelona and some of the major sites. Then we went on a cable car ride, which overlooked the city. After that, we stopped in the Spanish Village for about an hour to take in some of the history of Spain and see artisans in action. Finally, we took a walking tour of the Gothic Quarter, which was super old and interesting.
  • That evening, I a tapas evening walking tour of Barcelona. This was one of my highlights! The guide, Paloma, was very fun, and it was just a cool experience. I wanted to do this at the beginning of my trip because they teach you about the food culture, how to order, popular items, what to look for, how to navigate the markets, etc. And, of course, you get to taste different foods along the way, as well as have two sit-down meals. This tour was awesome.

Tuesday, September 6th:

  • Morning and afternoon were spent on a hop-on hop-off bus tour. I had debated doing this on the first day, but the timing with the tapas tour worked better this way. It almost pained me to do this in an old, elegant, European city like Barcelona, where I wouldn’t think twice about¬†it¬†in the U.S. But this was really the best way to get an overview of the city, as well as the lay of the land. I rode two of their three routes, so I went all over the city from top to bottom. And, of course, you have the headsets to get the history of the sites¬†while you ride. This tour bus was also really nice because there was free wifi, and you also received a coupon book.
  • My late afternoon and early evening were occupied with a free Gaudi architecture walking tour. Gaudi is a favored son of Barcelona, and there are numerous tours that include his work (as well as the Gothic Quarter). I was not familiar with him before leaving, but everyone said his buildings would be some of the highlights. They weren’t wrong! His style was/is radical in so many ways, and it is heavily inspired by nature. It’s all very fun and whimsical, and he incorporates such amazing techniques for structure and stability that I’m surprised are not copied more. His most famous work, La Sagrada Familia, is a basilica that he had only started before he died, and is still under construction. He left plans for completion, and there is still MUCH work¬†to be done. They hope to finish by 2026, the 100th anniversary of his death, but no one thinks it’ll actually happen. This was another terrific tour.

Wednesday, September 7th:

  • This day I’d set aside for a “three countries in one day” trip I found online. Only in Europe can you do something so wonderful! We took a small bus to a medieval town in Spain, called Baga, for breakfast. It was so charming! There we took a walk around, learned the history of the town, grabbed pastries and coffee, and took a million photos. From there we headed to France. We hit a bit of a snag with a breakdown that cost us about an hour. But the weather was amazing, and everyone was a good sport, so we just enjoyed getting to know each other. There were only about 20 of us on the day trip. Our guide, Carmello, was very stressed out, but we assured him it was fine. He was funny and helpful, and everyone just loved¬†him. We finally made it to Ax-les-Thermes, France, which is known for their hot springs (note the name). Unfortunately, we only had about an hour here, so we barely had time for lunch and to see the hot springs before getting back on the road. Not the best lunch, even though I do love French food, but the company was good. Our final stop was the country of Andorra, and it’s capital city, Andorra la Vella. This was probably the biggest surprise. Evidently, Andorra is mostly a country of ski resorts and modern shopping, because that’s about all we saw. It was a bit of a let-down from that standpoint, since I was expecting more historic architecture, but the drive through the mountains was picturesque, and it was nice to see somewhere besides Barcelona on my trip. And hey, another stamp in my passport!
  • I ended up eating dinner with two of the ladies from the trip, who were both from Australia, but didn’t know each other. I’d received restaurant recommendations from my tapas tour guide, so we checked out one of her suggestions, Casa Lolea. It was marvelous, and fun to hear about Australia, which I hope to see one day as well.

Thursday, September 8th: (My birthday!)

  • This was my last full day, so I packed this one as much as I could. First, I went to La Sagrada Familia. I’d been past it twice now on different tours, but this was the first time I went inside. It was massive! And colorful! And just so darn interesting. I did the audio tour since I booked too late to get a guided tour. But this place is just jaw-dropping. It looks like a hot mess from the outside in photos because the sides all have different styles of architecture, and there is still so much construction. But it is really quite majestic to see in person. And the interior is as overwhelming in detail as the outside. It’s a really amazing place. Glad I took the time to go inside.
  • Next, the Picasso museum. He is not originally from Barcelona, but called it home for a while, and they definitely claim him as one of their own. He also claimed them. Again, I did the audio tour here since I didn’t make the guided tour. I always try and do the tours in some capacity. I like art, and can appreciate a lot of it, but it’s so much more interesting to me when someone’s explaining it. And that was again the case here. I think more people would enjoy art museums if they did the tours. Anyway, it was also fascinating to see the different styles he evolved into. Quite a genius.
  • I took a quick break for lunch here. I’m usually quite the foodie when I travel, but I had so much to cram into my trip that, often, food was more about convenience. I ate lots of local delicacies and at some great, little places, but they were always nearby or on the way. The food everywhere is pretty fantastic, though. (Except for US fast food, which I saw here and there, and it pained me. Not one of our best influences on the world.)
  • Third, I went to the Palau de la Musica (Music Palace). I had been really looking forward to this one, and it was also one that all the locals talked about and were proud of. I don’t know what to tell you here. Stunning. Just stunning. Click the link above and see¬†for yourself!¬†I really wish I’d had time to see a performance. The entire building was so gorgeous, and I could’ve stopped to take pictures here for hours. But…I didn’t have time.
  • That night, I went to a flamenco show. It was on Las Ramblas, the busiest and most famous street and Barcelona, and in the oldest theatre in the city. Sadly, I didn’t get to see a lot of the theater because there are several performance spaces in the building, and the one I was in was immediately downstairs. Unfortunately, my tapas were a little sub-par as well. But, the show itself was terrific! It was very low-key, just the dancers, singers and their instruments, but really fabulous. We were all on our feet at the end. And I couldn’t visit Spain without catching a flamenco show!

Friday, September 9th:

  • I’d originally planned on sleeping it, eating a leisurely breakfast, and heading to the airport. But there was just so much to see! I’ve easily covered cities in four days before, but this just wasn’t one of them. And, by now, I was as in love with Gaudi as everyone else. So, that morning I got up early to hit Park Guell before I left. As I mentioned before, Gaudi was largely inspired by nature. And this is the only park he designed, I believe. It was originally meant to be sort of what we in the US would consider a country club type of grounds, where the wealthy would live, with large open spaces and an outdoor market. It was also very different and modern, so the US “park” is used in the spelling instead of the traditional “parc.” However, that vision never really materialized. Good thing for us! It’s beautiful to walk around, and like his other stuff, very whimsical and charming. And it’s at a high point in the city, so the sun was just rising over Barcelona when I was there. It was a grand way to end my trip.

As you can see, I covered a lot of ground. I walked about 50,000 steps over the course of the eight days‚ÄĒand boy, did my feet feel every step! But I’m really glad I was able to fit in so much. I got to see most everything I wanted to see, but would’ve been really happy with a few more days‚ÄĒand a few hundred more dollars!

But there you go, Barcelona for my birthday! How I’ll top that moving forward, I don’t know. But I love a good challenge.ūüėČ

You can view all pictures here, or just catch the highlights on Instagram.

Finally, a few Barcelona fun facts:

  • Sangria is only for tourists. It’s their version of Two Buck Chuck, the $2 wine from Trader Joe’s. But lost of restaurants have it because the tourists will pay more for it!
  • Barcelona is the capital of Spain‚Äôs Catalonia region, and the locals are FIERCELY proud of it. In fact, you’ll see Spanish flags with a blue triangle and star around town that represent the people who think Catalonia should be independent from Spain. Reminded me a bit of Texas…
  • Catalonia means “castle,” you’ll see that adorning things as well. The seats of the Music Palace, for example, have little castles all over them.
  • Again, the locals are very proud of their city. So, if you get in a cab, no matter where you say you’re going, they’ll get excited and say, “Oh, you’ll love it!” Because they genuinely believe everyone should be as enthralled with their hometown as they are. And, okay, I was.
  • The irony of Barcelona¬†is that you need to reserve all your tickets online to skip the lines and stay close to your desired day and time. But, lunch is the biggest meal of the day, and all meals are meant to be savored. So, my “quick” sandwich break on Thursday took 45 minutes, and I was clearly rushing him. For the cheapest/best lunch option, that’s a 3-course “menu de la dia.” Restaurants there are actually required by law to offer it. But you need AT LEAST an hour and a half to have time for all three courses. So, keeping to your reserved ticket time can be tricky. Now you know. And knowing is half the battle.

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The Plywood Business Retreat


After attending their conference the past few years, I finally had the privilege of attending the Plywood Retreat last week. This intimate event is limited to about a dozen attendees, and helps entrepreneurs¬†pursue business dreams in very practical ways. Due to the size, we are able to stay at a lake house and enjoy the natural surroundings most of us don’t get to see very often, rather than be in a typical conference room or in-town auditorium.

There were many things I appreciated about the event, but in particular, I love how they try to create a tailor-made experience. Before arriving, we had to fill out an application and go through an interview to make sure we were a right fit for the retreat, which is aimed at mostly social enterprises who want to do positive things in the world, on both the for- and non-profit sides. We were all also in the early stages of business‚ÄĒless than two years, I think. Then we had a phone interview with the founder, Jeff Shinabarger, and he took a bit of time to get to know us as individuals and our thoughts/needs/wants for our business. But, this way, we weren’t walking into the retreat having to introduce ourselves and our goals. The staff already had a good understanding of us, and we could hit the ground running.

These things add up to a couple of other very important customizations. First, they choose the speakers based on us. I think some of them overlap from retreat to retreat, but they also like to bring in folks who can lend unique perspective to our particular areas. So, we had speakers not only on finance, goals, marketing and branding, which most everyone could learn from, but also had one, for example, on donor expectations and insight for those in the non-profit sector or who need to raise capital.

One of the highlights, and the most individual-centered aspect, was the mentor dinner. We went off-site to a restaurant and sat at a table with someone they chose specifically for us. I had a fantastic meal¬†with Jennifer¬†Schuchmann, a local author who also has a background in other forms of writing. She was awesome. She was able to answer¬†very high-level and very practical questions I had, as well as work through a few things I couldn’t quite put my finger on, but knew I needed to clarify in my work. This was really special, and I think everyone felt the same.

So, overall, a very cool experience. And did I mention we had a personal chef? Jason from Homespun was amazing! It was very sad to wake up to my own cooking the next day.ūüėČ

If you feel like you’re part of the target audience¬†for this retreat, I’d definitely tell you to consider it. Or maybe come to the conference as a start. They have even launched an online curriculum now as well. Yes, any and all of them are quite the investment, especially for someone like me who is only in month three of my business. But I am really glad I kicked things off this way. I know it will help me going forward. In fact, I’ll get a follow-up in a few weeks because we all had 30-day action steps to take. Gotta get moving…

But before I go, I wanted to introduce you to my fellow retreaters. They are doing some really wonderful things you should know about.


My 40th Birthday Reverse Bucket List


Today is my birthday! My…40th birthday! I can’t believe it. How did this happen? Where did the time go? What happens next? Is that a gray hair?

I have lots of questions and very few answers, even after living this long.

But one thing was clear with this impending milestone: It must be celebrated in a BIG¬†way! So, by the time you read this, I’ll be in Spain! I know, right? It’s a country that I’ve wanted to visit for a very long time, and I’m so excited to mark¬†this occasion there (or here, for me, because I’m here/there right now). If you’d like to follow along, you can check out my Instagram¬†or¬†Twitter.

Another way I’ve been planning to celebrate this particular and monumental¬†event is with a “reverse bucket list.” I picked up that idea from a business coach I follow, Rebecca Tracey, and it seemed very appropriate. I am a perfectionist and list-maker, so I can often get bogged down in the things I have yet to do, am behind on, or missed out on. I didn’t want this birthday to be about that. So, I’m choosing to honor this day¬†a little differently than most might as they hit 40, and also secretly hoping it’ll help me to celebrate the wins along the way more often.

Here’s to the great life I’ve lived so far, those that have shared it with me, and the wonders that are yet to come!

My Reverse Bucket List: (in no particular order)

  1. Started my own business
  2. Traveled internationally
  3. Read the entire Bible
  4. Went skydiving
  5. Went on a mission trip and a humanitarian trip
  6. Lived in New York
  7. Been paid over $100 per hour
  8. Taken a two-week vacation
  9. Been in a movie (extra in Drumline), on a talk show (audience of Talk Back Live and Tyler Perry Show), in the audience for two game shows (Price is Right and Family Feud), and on a podcast (Girlfriend It)
  10. Attended numerous conferences I love
  11. Held an Oscar
  12. Visited my beloved California at least once every year since 2008
  13. Been in the delivery room for the birth of my best friend’s first child
  14. Seen a Broadway play (and sat in box seats!)
  15. Volunteer for a social justice organization
  16. Participated in a breakout on supply chain at an anti-slavery conference
  17. Walked a half marathon
  18. Lived and traveled by myself
  19. Been published in magazines
  20. Sponsor a World Vision child
  21. Was a camp counselor, and made life-long friends
  22. Went to state twice in high school for One Act Play (a Texas thing)
  23. Moved to Georgia after college, one of the best decisions I’ve ever made because it gave me some of the most amazing people I’ve ever met
  24. Went to counseling for two extended periods of time, something I’d recommend to everyone
  25. Moved away for college, meeting some of the people I still hold closest to my heart
  26. Participate in Lent
  27. Read 40+ books in a year
  28. Purchased a Prius
  29. Made it home to visit family and friends each year for the holidays
  30. Done the major cheesy and fun tourist activities in the cities I’ve lived in
  31. Participate in a fast
  32. Start meditating
  33. Found a mentor
  34. Was baptized and accepted God/Jesus/Holy Spirit
  35. Donate to my missionary friends
  36. Watched all five seasons of Alias in five days‚ÄĒyes, it’s possible!
  37. Learned to cook…somewhat…good enough for me
  38. Had corrective eye surgery
  39. Fought with my words, actions and spending for the rights of others
  40. Started this blog!


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Yellow Conference Notes & Quotes

IMG_1555.JPGLast week I had the privilege of attending the Yellow Conference in Los Angeles for the first time. If you aren’t familiar with it, the event is for creative and entrepreneurial women who want to do good things in the world. This is only the third year of the event, and there were about 500 of us present. It was a lot of fun, a great time for learning, an opportunity to make new friends…and perhaps even land a few new clients.

You can see their photos here, and read their event recap.

And below you’ll find many¬†of¬†my highlights. I hope to be there next year, and see you there too!

Jess Eckstrom, Headbands of Hope

  • Because I know I can ___, next I’m going to . . .
  • Achieving a dream isn’t a finish line. It’s crossing a border into a new territory.
  • Gamble on a possibility of “yes” rather than buckle into the safety of “no.”
  • The fear of failure versus the feeling of regret.
  • Passion must outweigh your fears to move forward.
  • Just because something is not your job doesn’t mean it can’t be your responsibility. Inspire a solution.
  • It’s not about what we do when we dream. it’s about what we do when we wake up.
  • Every expert was once a beginner.
  • A bucket list is a dream so vivid that it inspires action.
  • Life’s most defining moment is when you discover what you want and what you do about it.

CJ Casciotta, Creative Director in Nashville

  • Hosts “Like a Movement” podcast
  • Movements are started by weird people with audacity.
  • 1. Find the weird. 2. Write the story. 3. Gather the weirdos. 4. Hack the normals.
  • Movements are “me too” machines.
  • Weird ideas explode when they case to be the authors and start becoming the readers.

Kirsten Dickerson, founder of Raven + Lily

  • Live SLOW, and thoughtful.
  • Check out her mini house tour¬†outside of Austin!
  • S – Simplify
  • L – Live in the moment. We all still have to avoid the tyranny of the moment. Don’t check email for a while after waking up. Leave space in your life to respond to the needs of others.
  • O – get Outside.
  • W – be Willing to ask the who, what and where of everyday choices.

Jedediah Jenkins, travel writer

  • Your dream for your life is the thing you were meant to do.
  • Your goal is a version of your dream, but not the big thing.
  • What do you want to spend 10,000 hours doing so you can be the best at it? (Gladwell’s Outliers principle)

Elle Luna, #ChooseMust

  • The crossroads of should and must.
  • Make less art. Become art.
  • “Should” comes with a lot of expectations. Should is from the outside in.
  • “Must” is the truth of who you area.
  • “Should” is a “must” in training.
  • The first thing a prisoner needs to understand is that they are in prison.ūüôā
  • Fill your canvas. Choose your story.
  • TED Talk – job vs career vs calling
  • Find your “must.”

Krysta Masciale (krysta @

  • You can kick butt from a gentle place!
  • There is nothing more powerful than a brand who owns it.
  • When were you last functioning in your sweet spot?
  • Don’t choose to be a replica. Choose to be yourself.
  • Intersection of values and talents, and where the market exists = that’s where each of us needs to be.
  • No one buys the knock-off without wishing they could afford the real thing.
  • Identify your top five values. The people with those same values will find you.
  • Is the thing you want for the world also the same thing you want for yourself?

Tim Harris, Tim’s Place

  • Live an awesome life.
  • 1. Love people.
  • 2. Work hard.
  • 3. Believe in yourself.
  • 4. Believe in others.
  • 5. Think happy and show it.
  • 6. Use your super powers.
  • 7. Don’t complain about the darkness. Be the light.

Alexis Jones, I Am That Girl

  • Passion is the audacity to get back up.
  • Insecurity will destroy you.
  • When were we as women convinced that we were competing against each other?
  • Surround yourself with people who are crazy enough to believe in and share your dream.
  • Con you sit in discomfort? Comfort will drain creativity.
  • Connect your dots. What got you to this place?
  • It’s your job to teach people how to treat you. You are the only common denominator in your relationships.

Julia Woods, Beautiful Outcome

  • You have to learn to value yourself first.
  • Your impact is valued by those closest to you. Impact those closest to you first, then go bigger.
  • You need to make the biz side of your biz your friend, not your enemy.
  • Friends are fun. Find time for them. You understand each other. You need each other.
  • Find time: education. Weekly investment. Set aside dedicated time.
  • Understand each other. Love without judgement. Scarcity/abundance principle.
  • Social media is the running conversation around your brand.
  • Your brand is what people say about you when you’re not in the room.
  • Understand each other. Be a generous listener. What do you need? What does it need?
  • If you can’t do what you do profitably in 40 hours per week, it’s not a practical business. But you can also give it a year or so to get there.
  • Make sure you have an accurate representation of what goes into creating and delivering your service. Cost of sales includes what it would cost you to replace you.
  • Taking care of each other’s needs:
    • How do I know what to charge per client?
      • Desired salary x 2.5 = gross sales
      • Desired hours worked / average time per job = job production
      • Job production / ¬†sales = average number of jobs needed
      • Dived “desired hours” by 1/3 due to 1/3 admin and 1/3 marketing
      • Include 11 months instead of 12 for vacation/holidays
    • How do I price per product?
      • Total cost x 4 = price needed

Wilkinson Mazzeo Law

  • Work with a lot of creatives, entrepreneurs, solopreneurs, startups, causes etc.
  • Offer one free hour of legal advice for women business owners.
  • Based in San Diego, but work all over.
  • Why have a Creative Services Agreement?
    • Professionalism, clarity, guidance, ownership and exit
    • If you have clients under a previous CSA and then revise it, you must use language that the old one is void with new CSA.
  • Copyright 101
    • Necessary for copyright protection:
      • Fixed in a tangible medium (written, recorded, etc)
      • Original (originated with the author)
      • Minimal creativity (low threshold)
    • Automatically applies:
      • No registration necessary, unless you want to bring a lawsuit.
      • Takes 6-8 months to obtain.
  • Trademark 101
    • Rights are created through first use, not registration.
    • Must act as a “source identifier” for your goods/services.
    • For registration:
      • Must be distinctive.
      • Must be likely to cause consumer confusion.
      • TM for unregistered and circle R for registered.
  • Ownership
    • Work for hire (They own it.)
    • License (They use but you own.)
  • Exit
    • Includes what happens if you reach an impasse with your client and can no longer work together.
      • Kill fee or 30 days, etc. Includes options for both sides.
      • Also include right/option to use for other things.
  • CSA should include
    • Payment
    • Timeline(s)
    • Point of contact
    • Rounds of revisions (usually two, then fee)
    • Ownership of work product
    • Satisfaction clause
    • Indemnity
    • Expense reimbursement
    • Severability and non-waiver
    • Termination
  • Resources on their website

Meg Long,

  • Why money stuff matters:
    • You won’t know when to celebrate win.
    • You’ll be paralyzed by decisions.
    • You won’t know how to solve business problems.
    • You’ll have a scarcity mindset.
    • Your creativity suffers.
    • You’ll default to anxiety.
  • Managing your money is part of good self-care.
  • Deep down, money is really about identity.
  • Money is inherently tied to emotion.
  • Find a friend you can be real about money with.

Lindsey Witmer Collins, Create Your Compass

  • Track your cash.
  • Track your time.
  • Track your agreements.
    • Do what you say you’re going to do.
  • Honor yourself.
    • Listen to your body.
    • Trust yourself.
    • Listen to your body.
  • Honor your process.
    • Be cool with the ups and downs.
  • Be someone with a solutions mindset.
    • Be helpful.
    • Opportunity for learning and leadership
  • Get community.
    • Invest in it.