Mental Post-Its

Thoughts, Notes, and General Mental Mayhem


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TEDxPeachtree Highlights

TEDxPTG+BlackWell, it finally arrived—my last conference of the year. It was fun to make a Tedx event the last of my 2013 rounds. I’ve never attended one of these before, and was really looking forward to it. I’d still love to make it to the mother ship one day, but for now this will do.

TEDxPeachtree wasn’t dissimilar from other conferences I attended, which I think I was expecting it to be, but it was a lot of fun nonetheless. There were a few speakers I was familiar with, but most of them were new to me which I enjoy.

Here are a few little gems I pulled from the Atlanta TED Talks:

Jeff Shinabarger, Activist Philanthropist

  • We will be known by the problems we solve.
  • To give generously is to give freely with nothing expected in return.
  • Define for yourself what is enough. (want vs. need)
  • Sometimes we don’t need more gifts. Sometimes we need each others presence.
  • Everyone has something to give.

Rashid Nuri, Urban Farmer

  • Know who grows your food.
  • Quality food is the most important factor in being healthy.
  • We eat 31% more packaged food than fresh food. We are a sick country.
  • The soil is the solution.
  • There is no culture without agriculture.
  • Quality food is a right.
  • Urban agriculture could be the solution to universal healthcare.

Rossin, Portrait Artist

  • Grace is the answer. Everything else is second best.
  • Kindness is the all-seeing eye of the soul.
  • You paint your portrait on your surroundings.

Nathan Sawaya, Brick Artist

  • You don’t have to build what’s on the front of the box.

Aurora Robson, Activist Artist

  • Waste is displaced abundance.
  • It’s easy to ignore a problem you can’t see.

Marshall Seese Jr., Music Making Entrepreneur

  • Freedom + Constraints = Empowerment
  • Constraints prevent you from being overwhelmed.

Mark Riedl, A.I. Researcher

  • If you aren’t scared of failure, you aren’t working on the right problem.
  • Innovation requires both the idea and the implementation.
  • Creativity builds society.

Wanda Hopkins-McClure, Educator and Silo-Buster

  • Innovation in education will happen one teacher, one student, one classroom at a time.
  • Great teachers encourage you to risk and fail.
  • Great teachers encourage you to think about who you are.

Daphne Greenberg, Adult Literacy Advocate

  • Acknowledging our medley of voices brings us one step closer to an inclusive society.
  • 1 in 6 adults reads at an elementary level.
  • This epidemic affects us all. (Healthcare, economy, interaction, etc.)
  • People develop amazing coping skills.
  • Adult literacy is a social justice.
  • A determinant of a child’s success in school is dependent on the mother’s reading skills.

Mary Frances Bowley, Healer and Guardian

  • We can’t sit here anymore and watch the bullies steal the childhood of our daughters.
  • In Atlanta, 100 girls are sold for sex every night.
  • 37-55 is the average age of a john.
  • The way we order food at a restaurant is the way a john orders a girl.
  • Protecting and restoring is the way to end trafficking.

Lisa Earle McLeod, Author

  • It’s not our truths that cause problems, it is our belief in their exclusivity.
  • Compromise is the problem, not the solution. You miss seeing what is possible.
  • Whenever we get stressed, we tend to default.
  • Find your Noble Purpose. It’s your North Star. Use it as your filter.

Neale Martin, Author

  • If you want to change your life, you must change your habits.
  • It’s not enough to be inspired.
  • Discipline changes behavior.
  • Disrupt the old habit. Create a new habit. Create a powerful reinforcement. Repeat it until it feels normal.

 

Well, that’s a wrap. I did a lot of learning this year, and hope to continue that tradition in 2014. Until then, it’s back to my Netflix queue. 😉


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Storyline Conference Highlights

IMG_1564I’ve been a fan of Don Miller ever since a friend suggested that I read Blue Like Jazz shortly after it’s release. I immediately felt like I could be friends with this guy. Since then, I’ve read every one of his books, and consider A Million Miles in a Thousand Years one of my all-time favorite books. So when Don announced he would start hosting conferences based on this material, I was ready to sign up.

And that’s just what I did last month. Since he recently relocated to Nashville, one of the Storyline Conferences each year is now held there—a mere four hours from me. It was a really fun two days. It was a little like, and a little unlike, other conferences I attended. Don describes it as sort of group therapy and I have to agree. 😉

The basis for the time is that you are looking to develop a plan to discover and live out your God-given story. Before and after guest speakers, Don takes you through the process, much like he discovered along the way in A Million Miles in a Thousand Years. Another element of a story is added in each session. Some of his material also comes from “logotherapy,” a therapy which helps you discover meaning and purpose, hence the therapy session. The guest speakers do some instructing, but I gathered that mostly you are to see living examples of the material Don presents. There were some really awesome speakers. And then, of course, because it’s Nashville, there were local musicians who contributed to the agenda.

Honestly, I still have A LOT of thinking to do about what was said over the weekend. But I really appreciated what I heard, and am looking forward to more reflecting on it. I had already started making some baby steps in my story before arriving, but I still have a long way to go. And I have the homework from the conference to prove it! It was a very affirming time, though, and I know it will help me in the future.

Here are a few of the pearls I pulled out of the conversation:

Don Miller

  • Living great stories involves changing the way we approach life. To live a great story, we need to know who we are, what we want, what conflict we will need to engage and then we must take action.
  • If people don’t find purpose, they will pursue pleasure. – Viktor Frankel, Austrian neurologist and psychiatrist as well as a Holocaust survivor (Invented “logotherapy”)
  • God did not create us to live in reaction, but to be co-creators of a meaningful life.
  • We are not our failures—or our successes.
  • Love your calling, not the applause of the crowd.
  • Your story is not about you. It’s about God using you to save many lives.
  • When you find a passion or purpose, you realize all the parts of your life have been leading up to it.
  • In some way, suffering ceases to be suffering at the moment it finds a meaning. – Viktor Frankel
  • What if God created you because the world needed to feel the impact of your story?

Becca Stevens, priest and founder of Thistle Farms

  • We learn more from mercy than judgement.
  • Love heals.

John Richmond, Federal Prosecutor at Department of Justice Human Trafficking Prosecution Unit

  • We are not entitled to anything. Every breathe is a gift.
  • Got wants to rescue us from thinking we have to measure up.
  • The ruler you choose matters, because it will rule you.

Shauna Niequist, author

  • God can give you a new name and a new story.
  • Hold up the hard stories in your life that have no place anymore. Lay them down and make room for new ones.
  • What are the old stories you are letting stand in your way?

Bob Goff, Founder of Restore International, Lawyer and Author of Love Does

  • See people for who they are becoming.
  • We’re afraid of our calling because we’re afraid to fail. Fail at the right stuff. Fail trying.

Joshua DuBois, emails daily devotions to President Obama

  • When we play the victim, life becomes about us.

Ryan Forsthoff, The Leadership Foundation

  • The most powerful moments in a person’s life are the moments in which they realize what they are capable of.
  • Great leaders recognize and respond to the capabilities of those they lead.

 

Don began and ended the conference with the question, “What will the world miss if you do not tell your story?” Um, that’s a pretty powerful question. I’m not there yet, but I’m pondering it. It definitely shapes the way I see things. I spend too much of my time comparing myself to others, and I think that was one of the things this conference does best. It reminded me that God created me. He took the time to form and shape me. I’m here for a reason. I better not waste it.

So…what would the world miss if you did not tell your story?


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Digital Atlanta Highlights

Image taken from Digital Atlanta website

Image taken from Digital Atlanta website

A couple of weeks ago, I attended Digital Atlanta, a social media conference, for the first time. There were two really great things about this event. First of all, it was in Atlantic Station, which I personally find a lot of fun despite some of the haters out there, and it was also nice to attend a conference in a different part of town since I feel like I’m always at the Gwinnett Center. The second great thing was that it’s super cheap—$25 for a week-long event! I made the early bird deadline, but I think it only increased to about $40. So, a great deal, especially for the content. It didn’t take long to make my money back.

I didn’t attend a session during every time slot because I just couldn’t spare the time, but I still ended up with about six pages of notes from nine sessions. I wish I could’ve made a few more, but oh well, maybe next year. I did, however, learn a few new tricks and tips.

Here are some of my favorite points that I’d like to share with you:

How to be a Rock Star Community Manager with Nick Ayres, Global Social Lead of IHG

  • A community manager handles strategic planning, content creation, crisis management, ushering conversations, campaigns and messaging
  • Instagram – one per day, avoid traditional marketing plans. People just want to see interesting photos.
  • Be intentional about where you build community. Don’t just use the new, popular platforms.
  • Celebrate milestones with partners, both yours and theirs.
  • Sign your name if space allows so people can see there are people behind the company.

 Social Media Moneyball with Rob Kischuk, CEO & Founder, Badgy

  • What you attract people with is what you will keep them with.
  • Put content in front of people that delights them.
  • Weighty content: Photos for engagement and clicks, but text for maximum reach
  • Take a look at the wealth of info in the new FB Insights.
  • How often should you post? Depends on your audience and content. No simple answer.

 Predicting Resonation with Dave Black

  • Look at needs, culture and identity over demographics.
  • People project an image of themselves on things/products/companies they like.
  • We admire people we want to be more like.
  • People project an image online of who we want to be, or a more ideal self.

Why Email Marketing is the Digital Hub in a Social and Mobile World with Simms Jenkins, CEO, BrightWave Marketing 

  • Nearly 1/3 of purchase from repeat customers are initiated with emails.
  • Email still gets the most shares. Also clicks.
  • Data: The more you ask from people, the less you get. Try to just start with their email address.
  • The new Inbox is mobile. Mobile is the biggest email game changer.
  • Keep good info/offers above the fold. Answer, “What do you want me to do?”

Evolving the Customer Lifestyle in a Social Media World with Ron Surfield, Marketing & Technology Consultant 

  • Connect social present to the core value of the product/service/brand
    • Ex: Red Bull, they promote the lifestyle over the product
    • Keep content engaging
    • Add value for them. Ask why you.
    • Position spending as investment, not cost.

Best Practices in B2B Online Marketing with John Waddy, CEO, TwentySix2 Marketing 

  • Break the deal up (shorter, smarter)
  • Get decision-makers involved early
  • Look for hidden friction (Why would people be hesitant?)
  • Try limited time offers (people will make up their minds)
  • InBound marketing is the new, best way (public speaking, blogging, word-of-mouth, press releases that matter)

Creating Brand Advocates by Leveraging Content Through Partners with Doug McLaulin, Director of Internet Marketing, eMeals.com

  • We see 5K marketing messages each day.
  • Partners give you new audiences. (bloggers, other companies)
  • Create a content calendar to keep everyone on the same page.
  • Keep bloggers informed of timely content, and give them everything they need
  • Leverage your strongest channels.

Engaging Digital & Data-Driven Volunteers: Stories from ATL Hackathons

  • Hackathons are like using “Google’s 20% time” – creative time for projects not related to their immediate job. Two days set aside (weekend) for creative process and innovation.
  • Get lots of different kinds of departments/people involved, not just those who typically do the programming type of work.
  • Work on project for two days and see how far you can get.
  • Shows deeper engagement with partners. You value their input.
  • Interesting way to find solutions.

The News Media is Evolving. So Should Your PR Approach with Anna Ruth Williams, AR|PR

  • People are getting their news from social media—20%. (55% via internet, 28% via TV, 5% via newspaper)
  • 25% share news via email or social media weekly
  • 59% of journalists use Twitter, 92% use LinkedIn
  • Create sharable PR content.
  • Repurpose some of your web content for social media, but not the dry stuff.

So, there you go! That’s just a taste, a byte if you will, of what Digital Atlanta was all about. I’ve already started working these items and more into my work, and am looking forward to the pay off!


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Catalyst Conference: Labs Highlights

The iconic Catalyst "C" welcomed everyone to Labs.

The iconic Catalyst “C” welcomed everyone to Labs.

Last week I was at Catalyst, one of my favorite things each year. It’s a chance for me to hear speakers I love, speakers I’ve never heard of, and get in some quality learning time. My friend, Daron, and I always start with the Labs on Wednesday, because you can never learn too much. This year, I was able to hear some people that I love, but have only admired from afar. It’s awesome when that happens!

So, here are my highlights from Labs. The theme for the conference this year was KNOWN, you’ll see a lot of identity talk both here, and when I post the main conference highlights. Good stuff, and great theme.

Dr. Henry Cloud, Author and Psychologist (Read Boundaries immediately, if you have not. It’s life-changing)

  • The brain forms who you are and what you do through the attention it gives and is given. Attention brings things to reality.
  • Grace and Truth still allow for failure, but also provide acceptance.
  • The brain runs on food, glucose and relationships.
  • You were only designed to control YOURSELF.

Jason Russell, Co-Founder of Invisible Children (I’ve admired this org for a number of years.)

  • Your life is BIGGER than your best dream for it.
  • What’s worth living for?
  • What’s worth dying for?

Jen Hatmaker, Author and Church Planter (Her book 7 was probably my favorite thing to read this year.)

  • Jesus never said to start a church. He said to make disciples.
  • Does our Jesus look like our church?
  • The Church is currently malnourished. Young adults want: community, social justice, depth, and mentorship.
  • Incarnational living is the front door to discipleship.

Ann Voskamp, Author and Devotional Blogger (Never heard of her before, but she was great.)

  • Everyone you know is fighting a daily battle, whether they show it or not.
  • Battle strategy: 2 Chronicles 20:20, “Give thanks to the Lord, for His love endures forever.” Give thanks in all things. Give thanks for what He’s doing in your during the battle.
  • Count the ways God loves you, and you’ll learn one thousand ways to change the world.

Eugene Cho, Church Planter and Entrepreneur (Always enjoy him, and really excited for his new book!)

  • A study in Nehemiah Chapter 1.
  • How do I take my conviction from A to B? 1) Shut up and pray. 2) Have the courage to ask the hard questions. 3) Be committed to be an expert in what you start. 4) Clarify the vision/conviction. 5) Develop a strategic plan. 6) Build on the power of social capital.
  • If you take away free choice from someone, revolution will happen at some point.

Bob Goff, Recovering Lawyer, Philanthropist and Guy You Want to Know (Read Love Does.)

  • What if we stopped just agreeing with Jesus, and started acting like Him?
  • I’m trying to become love, and that’s really hard but worth it.
  • Everyone who stands at your door and knocks ain’t Jesus. Be careful who you let in and listen to.

These are just a few of my favorite things from Labs. If you want my full notes, let me know and I’m happy to share them once they get typed up. It was an awesome day, and probably my favorite of the three.


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My 2013-2014 Conference Schedule

162056140I love conferences. I mean it. I LOVE conferences. I must, right? I work on one year-round.

I would never have the patience or determination to go back to school like many of my friends have done, but to me, conferences are like little crash courses without the tuition. And there are no electives or basic courses to waste your time on. Just focused attention to whatever I’m most interested in. Best of all, optional homework.

I can also attended conferences on a variety of topics. I mean, who just has one interest? There are many subjects I want to know more about, and luckily, there’s a conference for every one of them. And I should know—I’ve attended quite a few!

My upcoming conference schedule is mostly centered around 1) my day job in PR/marketing for Orange, 2) personal growth, and 3) my passion for the abolitionist movement and volunteer work with Not For Sale Georgia and Solomon House/Out of Darkness.

Locked in:

Fingers crossed:

Based on my company’s marketing budget, ONE of these may happen.

That’s a lot of learnin’—I’m excited! It’s going to be a fun and educational few months.

What about you? What’s on your schedule? And please let me know if there’s something I should put on my schedule.