Mental Post-Its

Thoughts, Notes and General Mental Mayhem


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Can I ask a favor?

Signify holiday 2017 promoCan I ask you a favor?

Since it’s my first full year in business, I’m celebrating by giving away a Communications Strategy Session to one lucky nonprofit or social enterprise.

I love supporting small cause-focused organizations that are trying to do good things in the world. There are so many of them out there, working hard, and making a difference in their own little corner of the world. They are the kinds of businesses that I support personally, and through Signify, I’m also able to support them professionally.

However, many of them can’t afford to have someone like me on their staff full-time. That’s why I mostly work on projects for small organizations. They can afford some help now and then, and I’m happy to provide it.

But with everything on their plates, they often get behind in their marketing and communications. I totally get it, and it’s a common problem. As a solopreneur, I definitely feel their pain, but I have a different set of skills and expertise to lend.

That’s why I wanted to give a Communications Strategy Session away for the holidays. It will help them get on track, or back on track, with their marketing in 2018. It’s a resolution that I can easily help them keep.

So . . . the favor . . .

If you know of a nonprofit, social enterprise, or other for-profit organization doing good, would you mind sending them to the page that outlines this giveaway? I’d love them to throw their hat into the ring for the opportunity to win this prize, valued at over $500.

I really appreciate your help.

You can also learn more about Signify here, or read the interview I recently did for Ideamensch. Or if you prefer to hear me talk about my company, you can listen to this episode of Business RadioX, starting at 36:40.

Thank you, again!

 

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Answering the Question: What Do I Do?

hands-typingSince leaving my old job in May, I now frequently get asked what kind of work I do. So, I figured I’d take the time to spell it out here.

The gist is that I am a writer and consultant (mostly marketing and communications) for nonprofits, social justice organizations and social enterprises. I also do a little magazine writing, and hope to expand that soon. Now and again, I do other odds and ends upon request or for friends, but writing and consulting is really the core.

I particularly love partnering with small organizations. I’ve found that many of the people who run and are employed at those organizations do so because they have a heart for the work, but may not be strongly suited for the strategy when it comes to communications and marketing. This is where I come in. I have always loved helping small businesses grow, and being in on the ground floor to build them up. So, when I apply my skills to their needs, I can help them get their message out in a bigger and better way. And in working with those three types of businesses (nonprofits, social justice organizations and social enterprises), I am ensuring a greater success for the types of companies that I want to support personally and see thrive.

Here are a few examples of the work I’ve done so far, and an introduction to some of my fantastic clients:

  • Atlanta Dream Center: They protect and support the area’s most vulnerable populations, including the homeless, at-risk children and women who have been trafficked or prostituted. Among other things, I wrote many of the communications pieces for their annual benefit dinner, such as the website, save the date, invitation, newsletter announcement, press release and sponsor package. I also created a marketing plan that they can use to more effectively organize the event moving forward, and provides a comprehensive strategy for the who’s, why’s and how’s of the annual dinner. Additionally, I consulted on all aspects of the dinner, and was able to give marketing and communications insight they didn’t have before. All of this resulted in their most profitable fundraiser to date—by far! I have been a volunteer with them for the past three years, so I was beyond excited to see them surpass their goals, and for a new audience to become aware of their amazing work.
  • Habitat for Humanity: Ok, so you’ve probably heard their name before. They provide safe, affordable homes to individuals and families around the world. Habitat is a solution to the global housing crisis, and while I’ve always had great respect for the organization, it’s in overdrive now that I’ve learned so much more about them. We both celebrate the big 4-0 this year, so I’ve been rewriting some of their web pages as they prepare for a new digital online presence. And I’ve been able to work with a friend from college, so that’s been fun too.
  • Connect Faith: I started writing for this magazine several years ago when I was at Orange because the focus is Christian event planners, and I fit that mold at the time. So, it’s been a place where I could use the knowledge from that job to help educate and inspire others in that field. I also attend a lot of Christian conferences, as you already know if you’ve read this blog much at all, so I could share the things I was learning with a larger audience. They are a great publication, and it’s been fun working with them. I hope to also be able to write for some of their other magazines soon. And, as I mentioned above, I hope to write for other publications as well before too long, particularly in the areas of social justice and travel.
  • Be the Bridge: This budding organization utilizes resources and conversations to further racial reconciliation. They believe that the Church must become a bigger answer to this issue, and are equipping people to host racially diverse small groups that create open lines of communication.  We should not be having the “race conversation” as only white people or only black people, but as friends and Christians. My friend, Latasha, started this organization because she was willing to have the awkward, but necessary conversations, and build bridges that foster healing. It’s important and timely work. They just held their launch parties here in Atlanta a few weeks ago, so I assisted in strategy and communications, and also did live Tweeting, Instagram and Facebook during the two inaugural events.
  • Dr. Bombay’s and The Learning Tea: This darling little tea shop in Atlanta’s Candler Park neighborhood funds “life scholarships” for girls in India. With these funds, girls can go to college, have a safe place to live, and have all their basic needs provided for. And her chai tea is my absolute favorite! I was introduced to Katrell, the owner, in 2012, and we’ve been friends ever since. I even traveled with her to India in July 2015 to meet the girls! I provide ongoing communications and marketing consulting services for both organizations, as well as for her book, Tiger Heart.
  • Naeem Fazal: My friend, Kitti, collaborated with Naeem on his first book, Ex-Muslim. It’s really fascinating and funny and heart-warming, so check it out. She was unable to collaborate on his second book, so she recommended me. We’re just getting started on the book proposal, so we have a long way to go. But it’s been fun getting to know him. This project falls into more of the odds and ends category, but my friends who know I’m working on this ask me about it a lot. I guess books are just more interesting. 🙂
  • TrueNorth: I just started working with them, and I’m really excited about the work that they do! My friend, Anne, started this organization just a couple of years ago after working with women who had been trafficked and prostituted. She decided that she wanted to work more “upstream” to focus on more of the source and start of the issues, rather than toward the end when women had already been abused. I think that is a terrific strategy. So, she is creating resources and providing information to combat our sex-saturated culture. Porn is a huge issue now, which probably isn’t hard for you to understand. But did you know that kids as young as eight are now seeing pornographic images, and most porn is consumed while individuals are at work? Anne wants to get to the root of that issue, and also help remove some of the shame associated with these behaviors so that individuals, children and families can get the help and freedom they so desperately need, and can only be found in Jesus. She currently speaks about the issues, and is working on a book and Bible study, and will also soon be expanding into events. So, I’m assisting in the writing, strategy and execution of their year-end giving campaign. I can’t wait to see her work and presence in the community grow!

Hopefully now you have a better understanding of what I’m doing now that I’m a full-time entrepreneur. It’s been so fun to partner with these causes that I believe in, and to do different kinds of work that furthers good things in the world.

If you know of anyone that I can help in these ways, please reach out! (Website coming soon!)

PS: Don’t I have some amazing friends? I’m so proud of them, and blessed to be a part of their work.