Mental Post-Its

Thoughts, Notes and General Mental Mayhem


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7 Lessons From the First Year of Business

7 Lessons From the First Year of BusinessI still have a hard time believing it, but I launched my business, Signify, on July 1st of last year! Some days it really does seem like yesterday, and others feel more like a seasoned pro. Regardless, it’s been an intense learning experience.

I created Signify out of a desire to help my friends. I knew people with small nonprofits and purpose-driven for-profits and social enterprises that needed someone like me who could lend another set of hands and breakdown marketing and communications for them. They cared deeply about their mission, since it was the driving force of their organization, but marketing and communications weren’t their strong suite. They knew they needed to look and sound more professional in order to get noticed and grow, but they didn’t have time, or maybe even the know-how.

So, I stepped in. I’d already been freelancing, giving them advice, volunteering, and helping them as best I could along the way, but with this as my full-time business, I was going to be able to help them even more.

Many of these relationships became my first clients, and they’ve even stuck around for multiple projects, or referred their friends to me. It’s been a wonderful way to sustain and grow my business. Whether they need writing, consulting, or strategy help—and most often a combination of all three—these organizations have been a privilege to serve. I wanted to assist cause-focused organizations who were doing great things in the world. They were already making a difference, and I knew I could help them create a bigger impact.

It’s been an incredible journey, and I’m eager to start year two.

But first, here are seven lessons I learned from these first twelve months.

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The Impact of Planning a Personal Retreat

Personal retreat

Photos by: Valerie Denise Photos featuring The Created Co. mugs

I’ve talked several times before on this blog about my personal and business retreats. I’m actually out on another one this week, but more on that later. They are incredibly valuable to me, and I recommend them to everyone.

In fact, I even shared specific tips on how to plan one for this guest post for The Yellow Conference last week. Take a look, and let me know what you think.

A few quotes:

  • “Anxiety was growing. Stress was building. My head was swimming. And I had more questions than answers. This was December 2015 for me.”
  • “Until that time, I’d always considered retreats a luxury. Something wealthy people did. Something people who were offered sabbaticals did. I thought, a retreat wasn’t something ‘regular’ people did—but there I found myself.”
  • “It was during this intentional, introspective time that I resolved something huge—I needed to start my own business.”
  • “Of course, I didn’t leave with all the answers. But this time did, however, become a catalyst in taking my next steps.”

Read the full post: THE IMPACT OF PLANNING A PERSONAL RETREAT