Mental Post-Its

Thoughts, Notes, and General Mental Mayhem


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Shopping vs. Giving

136159002A few months ago I read Pursuing Justice by Ken Wytsma. I wasn’t expecting the book that it turned out to be, but it was still very good. It sort of turned out to be a Bible study on justice. I would definitely recommend it, and not just for those passionate about the issue like me, but even for the mildly curious. I learned a lot and will be marinating on it for a long time to come.

There were a few things mentioned in the book that stuck with me, but none more than what I wanted to share with you now. Did you know that it costs approximately $21 billion to get clean, safe drinking water to everyone in the world? If you weren’t aware, almost 1 in 7 of the world’s population doesn’t have access to this most basic need. $21 billion. I know, right, it sounds like a lot—like a whole lot! It sounds like scratching our heads and calling summits and raising money and finally reconciling ourselves to the fact that $21 billion is impossible to find in a world drowning in debt. Sometimes it sounds like giving up.

And then I found out…

The National Retail Federation estimates that over $600 BILLION will be spent in November and December this year. I’m sorry, what? That’s just this season. When I think about it, that makes me sick. In fact, the contrast in those two numbers has literally haunted me since I’ve read the book.

I think about people I know that rush around trying to buy gifts, any kind of gifts, for the people on their Christmas list. Mostly those are close family and friends, but usually there’s at least one obligatory gift on there as well. I think of gifts that aren’t bought out of need, but out of courtesy. I think of the stress so many people feel when it comes to the holidays. It seems to be more about putting anything under the tree that caring about what it is, as long as you’ve checked that box.

Something. Has. To. Change.

I love the holidays. I love the chill in the air, and the warm drinks. I love watching Christmas movies. I love decorating my apartment. I love seeing twinkle lights go up everywhere. And I love buying gifts. Gift giving is one of my love languages. It makes me happy to see the look on people’s face when I give them a gift. In fact, the anticipation of seeing their faces when I give them the gift makes me happy! I have always tried very hard, whether it’s a birthday or Christmas, to find the perfect gift that will make the recipient smile. It’s a challenge that I relish.

And, if I do say so myself, I’m pretty good at it. But the last few years, ever since pursing justice myself and learning more about supply chain and slave labor, I’ve tried to challenge myself in a new way. I try very hard to find not only gifts of meaning, but gifts that do good or do not perpetuate slave labor. I’m also an environmentalist, so I try to cut down on packaging and reuse when possible. So, really, I thought I could pat myself on the back from up on my high horse—until I read those statistics.

Now I’m trying to figure out how to do more. I can’t completely give up gift-giving, because I love it so much, but there is more I can do. For one thing, I can help educate you. What if we all started buying differently? What if we started contributing more and consuming less? What if we took a hard look at the real difference between shopping and giving? What if the presents had real meaning, not just for the recipient you know, but those who created it or will benefit from the purchase? What if?

Here is an awesome video by Advent Conspiracy to help illustrate. In fact, they have a lot of great personal and church resources to help you explore this idea. I’m looking forward to reading their book this season.

As I said, I don’t have this all figured out, but I’m trying. I want to contribute, not just consume. I want buy better and think better and live better. And even more, I want that for everyone else. I want it for you, and those you know, and those around the world who don’t have clean water or adequate shelter or who live in fear. We all share this world.

The holidays are a season of hope. Hope, joy, peace—we see those words written on everything this time of year from cards to commercials. What if they weren’t just platitudes? What if we added those to our Christmas list? What if, when we started buying gifts, we kept those three words in mind? Will the things we buy this season promote hope or joy or peace? If not, then let’s not buy them. Find a better alternative. I bet there’s one out there.

Here are a few places to help you get started:

Purchase with Purpose

Free2Work

Not For Sale Store

Better World Shopper

Greater Good

Free to Shop

World Vision Gift Catalog

Fair Trade USA

Ten Thousand Villages

Charity Water

Kiva

Living Water International

International Justice Mission Gift Catalog

There are so many more, though, so keep looking! And if you need to go the department store route, you could even institute your own TOMS-esque one for one model. For example, if you give someone a shirt, donate one as well. Challenge each other to be better, think creatively and give more.

Give gifts that tell stories, and write yourself a new one in the process.

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And here’s a great article from the TODAY Show about families who try to put more meaning into gifts and the holidays.

Here is another from LearnVest, a money budgeting site if you’re looking for a more frugal point-of-view.

One more from journalist/activist, Nick Kristoff, whom I greatly admire.


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November Atlanta Events

150008685Brrrr—it’s getting chilly outside, and this girl’s already hitting the hot cocoa pretty hard! But cocoa and blankets and cold weather mean one thing, the holidays are coming. Ready or not, they’ll be here before you know it. While that’s frightening on one hand, it means a lot of fun holiday events on the other! Can’t you just smell the logs on the fire? And though we are never short on events in Atlanta, there’s an especially exciting lineup of fall and winter happenings to add to your to do list.

Here are a few of my suggestions:

Get out there and do something fun…with a side of turkey!


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Digital Atlanta Highlights

Image taken from Digital Atlanta website

Image taken from Digital Atlanta website

A couple of weeks ago, I attended Digital Atlanta, a social media conference, for the first time. There were two really great things about this event. First of all, it was in Atlantic Station, which I personally find a lot of fun despite some of the haters out there, and it was also nice to attend a conference in a different part of town since I feel like I’m always at the Gwinnett Center. The second great thing was that it’s super cheap—$25 for a week-long event! I made the early bird deadline, but I think it only increased to about $40. So, a great deal, especially for the content. It didn’t take long to make my money back.

I didn’t attend a session during every time slot because I just couldn’t spare the time, but I still ended up with about six pages of notes from nine sessions. I wish I could’ve made a few more, but oh well, maybe next year. I did, however, learn a few new tricks and tips.

Here are some of my favorite points that I’d like to share with you:

How to be a Rock Star Community Manager with Nick Ayres, Global Social Lead of IHG

  • A community manager handles strategic planning, content creation, crisis management, ushering conversations, campaigns and messaging
  • Instagram – one per day, avoid traditional marketing plans. People just want to see interesting photos.
  • Be intentional about where you build community. Don’t just use the new, popular platforms.
  • Celebrate milestones with partners, both yours and theirs.
  • Sign your name if space allows so people can see there are people behind the company.

 Social Media Moneyball with Rob Kischuk, CEO & Founder, Badgy

  • What you attract people with is what you will keep them with.
  • Put content in front of people that delights them.
  • Weighty content: Photos for engagement and clicks, but text for maximum reach
  • Take a look at the wealth of info in the new FB Insights.
  • How often should you post? Depends on your audience and content. No simple answer.

 Predicting Resonation with Dave Black

  • Look at needs, culture and identity over demographics.
  • People project an image of themselves on things/products/companies they like.
  • We admire people we want to be more like.
  • People project an image online of who we want to be, or a more ideal self.

Why Email Marketing is the Digital Hub in a Social and Mobile World with Simms Jenkins, CEO, BrightWave Marketing 

  • Nearly 1/3 of purchase from repeat customers are initiated with emails.
  • Email still gets the most shares. Also clicks.
  • Data: The more you ask from people, the less you get. Try to just start with their email address.
  • The new Inbox is mobile. Mobile is the biggest email game changer.
  • Keep good info/offers above the fold. Answer, “What do you want me to do?”

Evolving the Customer Lifestyle in a Social Media World with Ron Surfield, Marketing & Technology Consultant 

  • Connect social present to the core value of the product/service/brand
    • Ex: Red Bull, they promote the lifestyle over the product
    • Keep content engaging
    • Add value for them. Ask why you.
    • Position spending as investment, not cost.

Best Practices in B2B Online Marketing with John Waddy, CEO, TwentySix2 Marketing 

  • Break the deal up (shorter, smarter)
  • Get decision-makers involved early
  • Look for hidden friction (Why would people be hesitant?)
  • Try limited time offers (people will make up their minds)
  • InBound marketing is the new, best way (public speaking, blogging, word-of-mouth, press releases that matter)

Creating Brand Advocates by Leveraging Content Through Partners with Doug McLaulin, Director of Internet Marketing, eMeals.com

  • We see 5K marketing messages each day.
  • Partners give you new audiences. (bloggers, other companies)
  • Create a content calendar to keep everyone on the same page.
  • Keep bloggers informed of timely content, and give them everything they need
  • Leverage your strongest channels.

Engaging Digital & Data-Driven Volunteers: Stories from ATL Hackathons

  • Hackathons are like using “Google’s 20% time” – creative time for projects not related to their immediate job. Two days set aside (weekend) for creative process and innovation.
  • Get lots of different kinds of departments/people involved, not just those who typically do the programming type of work.
  • Work on project for two days and see how far you can get.
  • Shows deeper engagement with partners. You value their input.
  • Interesting way to find solutions.

The News Media is Evolving. So Should Your PR Approach with Anna Ruth Williams, AR|PR

  • People are getting their news from social media—20%. (55% via internet, 28% via TV, 5% via newspaper)
  • 25% share news via email or social media weekly
  • 59% of journalists use Twitter, 92% use LinkedIn
  • Create sharable PR content.
  • Repurpose some of your web content for social media, but not the dry stuff.

So, there you go! That’s just a taste, a byte if you will, of what Digital Atlanta was all about. I’ve already started working these items and more into my work, and am looking forward to the pay off!


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Catalyst Conference: Main Session Highlights

Me and my friend Daron at Catalyst

Me and my friend Daron at Catalyst

I can’t believe it’s already been two weeks since I was at Catalyst East. It’s been a whirlwind since then. But hey, I guess the countdown continues until next year!

This year’s theme was “KNOWN,” which was awesome because there was a lot of talk about identity and foundational faith issues alongside leadership, which is the conference’s main focus. Good, deep stuff.

I would say of all the main stage speakers, my favorite would be Malcolm Gladwell. And really, I can probably say that any time he speaks. If you’ve never read his books, you’re really missing out. Utterly fascinating. I definitely feel a lot smarter after reading them. And, well, I’d like to say he’s someone I’d like to sit down over coffee with, but honestly, I don’t think I could keep up with him. But I’ll listen to him all day long!

And without further adieu…

Andy Stanley, Co-Founder of North Point Ministries

  • We all have an appetite to be known, but what level of known is enough? (family? friends? fame?)
  • We all want to be known for something, and known by someone.
  • There is no amount of known to satisfy. You think it’s the next thing, but it’s not.
  • What’s applauded as exceptional becomes expected. Applause is intoxicating and addictive.
  • To survive being known, remember who it’s from, and who it’s for.
  • You have been given a stewardship of known-ness, for making Him known.

Dave Ramsey and his daughter, Rachel Cruz

  • You don’t own anything. You are a steward.
  • Money magnifies the person you already are.
  • Who you hang around with is who you become.

Cory Booker, Mayor of Newark

  • Fear makes us small. Love makes us large.
  • The world you see outside of you is a reflection of what’s inside of you.
  • You can’t have great breakthroughs without great failures.

Malcolm Gladwell, Journalist and Author

  • We do not know our own strength.
  • David wasn’t actually an underdog.
  • We underestimate the power of heart.
  • We underestimate the power of our faith.

Jason Russell, Co-Founder of Invisible Children

  • Too often we let our mistakes define us.
  • The only way to Truth and freedom is vulnerability.
  • Declare your priorities and make them so.
  • I think God’s first miracle was at a wedding as a reminder to live abundantly.

Reggie Joiner, Founder of Orange (This is the company I work for.)

  • Make what matters, matter more.
  • Sometimes we get confused on what God is supposed to do and what we’re supposed to do.
  • The Bible doesn’t say change your neighbor as yourself.
  • Love over time is believable.
  • Legacy is about others. It’s about what you leave in others.
  • Until a person is known, they can’t feel love.

Jud Wilhite, Author and Senior Pastor of Central Christian Church

  • Love the calling you have, not the one you wish you had.
  • Go and love your calling. Go and love your church.
  • God didn’t call you to fruit, He called you to faithfulness.

There were some other great speakers I didn’t get to hear as well: Angela Ahrendts, CEO of Burberry; Lecrae Moore, Hip Hop Artist; John Piper, Founder DesiringGod.org; Judah Smith, Lead Pastor of The City Church and Author; Priscilla Shirer, Founder of Going Beyond Ministries. You can follow @CatalystLeader on Twitter or search the hashtag #Catalyst to find notes from these amazing people, and dig deeper into my highlights.

And if you missed my Labs recap, have a gander here.

Hope you feel smarter, more insightful and ready to take on the world. That’s what Catalyst does for me!


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Catalyst Conference: Labs Highlights

The iconic Catalyst "C" welcomed everyone to Labs.

The iconic Catalyst “C” welcomed everyone to Labs.

Last week I was at Catalyst, one of my favorite things each year. It’s a chance for me to hear speakers I love, speakers I’ve never heard of, and get in some quality learning time. My friend, Daron, and I always start with the Labs on Wednesday, because you can never learn too much. This year, I was able to hear some people that I love, but have only admired from afar. It’s awesome when that happens!

So, here are my highlights from Labs. The theme for the conference this year was KNOWN, you’ll see a lot of identity talk both here, and when I post the main conference highlights. Good stuff, and great theme.

Dr. Henry Cloud, Author and Psychologist (Read Boundaries immediately, if you have not. It’s life-changing)

  • The brain forms who you are and what you do through the attention it gives and is given. Attention brings things to reality.
  • Grace and Truth still allow for failure, but also provide acceptance.
  • The brain runs on food, glucose and relationships.
  • You were only designed to control YOURSELF.

Jason Russell, Co-Founder of Invisible Children (I’ve admired this org for a number of years.)

  • Your life is BIGGER than your best dream for it.
  • What’s worth living for?
  • What’s worth dying for?

Jen Hatmaker, Author and Church Planter (Her book 7 was probably my favorite thing to read this year.)

  • Jesus never said to start a church. He said to make disciples.
  • Does our Jesus look like our church?
  • The Church is currently malnourished. Young adults want: community, social justice, depth, and mentorship.
  • Incarnational living is the front door to discipleship.

Ann Voskamp, Author and Devotional Blogger (Never heard of her before, but she was great.)

  • Everyone you know is fighting a daily battle, whether they show it or not.
  • Battle strategy: 2 Chronicles 20:20, “Give thanks to the Lord, for His love endures forever.” Give thanks in all things. Give thanks for what He’s doing in your during the battle.
  • Count the ways God loves you, and you’ll learn one thousand ways to change the world.

Eugene Cho, Church Planter and Entrepreneur (Always enjoy him, and really excited for his new book!)

  • A study in Nehemiah Chapter 1.
  • How do I take my conviction from A to B? 1) Shut up and pray. 2) Have the courage to ask the hard questions. 3) Be committed to be an expert in what you start. 4) Clarify the vision/conviction. 5) Develop a strategic plan. 6) Build on the power of social capital.
  • If you take away free choice from someone, revolution will happen at some point.

Bob Goff, Recovering Lawyer, Philanthropist and Guy You Want to Know (Read Love Does.)

  • What if we stopped just agreeing with Jesus, and started acting like Him?
  • I’m trying to become love, and that’s really hard but worth it.
  • Everyone who stands at your door and knocks ain’t Jesus. Be careful who you let in and listen to.

These are just a few of my favorite things from Labs. If you want my full notes, let me know and I’m happy to share them once they get typed up. It was an awesome day, and probably my favorite of the three.