Mental Post-Its

Thoughts, Notes and General Mental Mayhem

Social Ecclesia Conference Highlights

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Screen Shot 2014-04-17 at 6.44.24 PMLast month, I attended a nifty new conference called Social Ecclesia with a few of my co-workers. The premise of the event is to help churches with their social media strategy. I think it’s a pretty great idea. These one-day mico-conferences are being held several times per year right now, and are well worth your time and effort if you are a church leader looking to learn more about developing a social approach to sharing the hope of the gospel.

Here are some of the notes I took away from the day.

Justin Wise

  • Authority in the social media age is determined by “who’s around” not “top down”
  • Media is interactive. It’s relational. Engage.
  • Just because people are seeing content doesn’t mean it’s working.
  • A new media culture values customization (iTunes, Netflix, DVR, Twitter, FB, etc.). You can tell when you put content in front of them that they don’t want. They check out.
  • Offline and online is blurred. Teens see social media as a regular part of life.
  • Social media is the new greeter at your church.
  • The FB generation doesn’t want to go to a church that works like a corporation. They want a flexible, interactive community with a cause.

Carrie Kintz at Focus on the Family

  • Van Gogh: I feel there is nothing more artistic that to love someone.
  • People are expressing their brokenness on social media because they don’t feel welcome at the church.
  • “We’re all stories in the end.” – Dr. Who
  • People who volunteer somewhere have happier lives. We are made to serve.
  • To feel loved we must feel known.
  • The church has hope. We need to share it more on social media. (Matt 5:14-16)
  • Don’t let disaster be the first time someone hears from you or your church.
  • Interact with your city’s hashtag.
  • Pray.

Matt McKee

  • Questions change the conversation.
  • How do we leverage social media for the sake of the Gospel?
  • Does the promise meet the practice? If it doesn’t, we fail. This is super important for churches to understand.
  • Online communication should drive offline conversations.
  • Church isn’t limited to an hour each week. Do you have a strategy for both?
  • Ask what problem are you solving?
  • Online presence: 70% interaction 20 content, 10 stats

Tony Morgan

  • Your communication doesn’t matter if you don’t know what a devoted follower looks like and can’t help move them there.
  • People can’t handle too many options. It gets confusing.
  • Increase church activity doesn’t equal spiritual growth.
  • Do your programs reach people outside the church or only satisfy insiders? Ask, “Which ministries is God blessing?”
  • Are your steps clearly communicated?
  • People are attracted to environments where life change is happening.
  • People generally go where they are invited.

Haley Veturis at Saddleback Church

  • Saddleback.com/weaps – their social media plan
  • 3 out of 4 Americans use social media
  • 2/3 of the global population uses social media
  • 13 hour sof video uploaded every minute on YouTube
  • 100K YouTube videos viewed per day
  • 3 million Tweets per day
  • 5 million minutes per day spent on FB
  • Saddleback social media strategy: Connect. Teach. Share.
  • Engage with the people you care about first. Educate community with great content from teachers and speaking pastors. Expose the community to ministry opps.
  • Follow your followers!
  • Go above and beyond when you can. (Disney does this well.)
  • Keep a pulse on the heartbeat of your community.
  • Empower others to be your advocates.
  • 5 Steps in 5 Minutes
  • 1. Identify a social media champion for your church.
  • 2. Check for consistency across channels.
  • 3. Identify your audience on each channel.
  • 4. Follow your followers.
  • 5. Unlink FB/Twitter accounts.

Dave Willis

  • Do people think your phone is your god because you never put it down?
  • Don’t use social media to impress people, use it to impact people.
  • Choose to be an encourager.
  • If you don’t intentionally pull away from social media periodically, then you’re living your life in a digital prison.
  • The impact of your influence will be determined by the effectiveness of your methods and the purity of your motives. Psalm 19:14
  • Criticism is the price of influence. (Luke 6:26, Rom 12:18)
  • Show respect, even to those who don’t deserve it, not as a reflection of their character, but of yours.
  • The best way to build credibility with people is to consistently practice generosity.
  • Always be more interested in gaining followers for Jesus than you are in gaining followers for yourself.

James Andrews

  • The power has shifted from corporations and institutions to individuals and communities.
  • Customer service is the new PR. Effort matters.
  • Social media is the new main street.
  • Create conversations
  • Start with goals before tactics.
  • Be great listeners.
  • PR/Marketing role is to create, monitor, participate and filter
  • Influences and audience aren’t necessarily the same thing.
  • Be you.
  • Remember there are NO rules.
  • Don’t focus on numbers.
  • Convert social connections into real connections.
  • Give something back. Don’t just take.
  • Experiment continuously.
  • Make it easy for people to create data.
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Author: kristiporter

I’m a creator, leader, writer, Christian, multi-tasker, filmie, foodie, abolitionist, environmentalist, daydreamer, traveler and entrepreneur, to name a few.

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