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Tribe Conference 2018: Notes and Quotes

Screen Shot 2018-10-30 at 9.43.39 PM

Anne and Me

This past weekend, I attended the Tribe Conference for the second time. I loved it so much last year that I signed up on the spot for 2018. And, wow, this year was even better!

It’s mostly a writer’s conference, but there are lots of creative and artsy people there, which makes it even more fun. Plus, my friend Anne of TrueNorth Freedom Project came along this year! I love attending conferences regardless, but it’s always better with friends.

There are a few reasons why I think #TribeConf is a great event, and stands out from many others. First of all, the speakers are very generous. It’s quite common for them to bring freebies for the audience like books and online courses. Second, many of the speakers hang out at the event before and after their talk. They don’t all swoop in and out just for their portion. Third, other “professionals” attend this event. I saw several well-known speakers posting on social media as attendees. Fourth, it’s usually pretty evident that at lot of the speakers are friends of Jeff Goins, the host, and that just makes for a fun and relaxed atmosphere. And, finally, it’s only about 500 people, so you get to meet a lot of people, as well as the speakers.

Since you guys didn’t get to attend with me, I took lots of notes, and wanted to share them with you. I hope you learn something or feel inspired like I did!

 

  • You cannot avoid rejection and do your greatest work.
  • You cannot make work for everyone and someone. Focus on the one.
    • Who is my work for? How will I think about my work?
  • A brand is a promise.
  • You get more opportunities by saying yes to everything.
  • The secret to being a master is to always keep the mindset of an apprentice.
  • Fall in love with the idea of eventually. Don’t give your success live and die deadlines.
  • It’s about time I _______________. (What goal do you need to start working toward?)
  • “We artificially escalate the consequences of failure.”
  • If you’re doing work that matters, you’ll have rough edges.
  • If you do work that is different, you’re doing something dangerous and worthwhile.
  • People will question your differences now, and celebrate them when you succeed.
  • Once we become good at something, it’s easy to embrace COMFORT and stop growing.
    • You can succeed your way into failure.
    • You can accomplish a task and fail anyway.
    • Adopt new ways to challenge yourself.
    • The creative path is one of growth and resistance.
    • Building a body of work: discovery, emulation, divergence, and crisis
      • At crisis, you can either go back and start over, or stay there and let your work die.
    • Where are my comfort traps?
  • Fear holds us back from creating.
    • Where is fear paralyzing you?
    • Fear is often disguised as wisdom, but it also looks like opportunity.
  • Identify your productive passion.
    • Passion has to do with the outcome, not the task.
    • Passion doesn’t mean easy. If fact, it means pain.
    • “Here I stand” is what it represents.
      • What angers you?
      • What makes you cry?
      • What gives you hope?
  • Define your battles.
    • You can’t fulfill them all.
  • Make something you love everyday for someone who will love it. <— THIS!
  • Are you creating a body of work that reflects who you are rather than your compromises?
  • People will always follow your physical cues, and that’s what they’ll believe.
  • Watch the “power stance” TED Talk
    • Fake it till you become it.
  • What’s the problem you solve?
    • What would your audience say? What keeps them awake? What’s their internal monologue?
    • Think several layers deep.
    • What happens if that problem isn’t solved?
    • It has to be their perspective, not yours!
    • Why is this a problem? Keep dialing down.
    • Use their words.
  • Creative Sandbox Way Guideposts:
    • There is no wrong.
    • Think process, not product.
    • Think quantity, not quality.
    • Think tiny and daily.
    • If you are stuck, just start (anywhere).
    • When in doubt, ask WHAT IF?
    • Take the riskier path.
    • Dismiss all gremlins.
    • Spring the comparison trap.
    • Practice self-awareness and self-compassion.
  • Other people see your work for what it is. You see your work for what it isn’t.
  • Avoiding video is like avoiding a handshake in 2018.
  • Don’t keep the best stuff to yourself.
    • Give it away, and people will still pay you for it later.
  • Be relevant, authentic, and advocate for your brand.
  • Choose your channel:
    • Context is important. Every channel doesn’t work the same way.
    • Example…YouTube: You seek out content (video image and title are important to grabbing initial intention)
    • Example…FB: You just show up (it’s auto-play and there is no audio)
  • Sustain Your Strategy
    • Consistency is key.
    • Average lifespan: Twitter (18 minutes), Facebook (5 hours), Instagram (21 hours), LinkedIn (24 hours), YouTube (20 days)
    • YouTube should be done once per week.
  • Content: Think Hub, Hero, and Help
    • Hub satisfies the content you promised, and will be at least 60% of the content.
    • Hero is for mainstream and subscribers, which is the wildly popular stuff that will be about 10% of the time.
    • Help is for subscribers and and a searching audience, and will about 30% of the time. Here is where you’re trying to get shown in search results.
    • Check out Lowe’s as an example, though they don’t follow the percentages precisely.
      • Behind The Design vs The Weekender vs How To
  • One perfect viewer
    • Make someone feel like you made the content just for them.
  • A book is the key that opens the door to Narnia.
  • Books legitimize you in your industry.
  • 70% of books are bought on Amazon.
  • How to find and refine your book idea for maximum impact:
    • No ideas:
      • What is your expertise
      • What are your most popular topics on your blog?
      • What makes you different?
      • What convos do you have over and over?
      • What are the misconceptions in your industry?
    • Too many ideas:
      • What can I finish the fastest?
      • Most likely to finish?
      • Which idea will make me happy?
        • Prioritize the first two questions.
  • How to write a draft in as little as a weekend:
    • Learn to mind map.
    • Write out everything you know on the topic. (words and phrases)
    • Organize ideas in 4-7 groups, and then into 10-12 chapters.
    • Use the sections to organize into an order/sequence.
    • Mind map, outline, write….repeat per chapter.
  • Marketing your book
    • Get a good cover that grabs attention. (Good art and easy-to-read title. Can people tell after looking at it quickly what it’s about?)
    • Build a launch team
    • Get reviews
  • Use the “look inside” feature on Amazon to get subscribers. He does audiobook version for free. Video series is a good idea, too.
    • He likes to say Amazon is for buyers. Google is for browsers.
  • The truth:
    • You don’t need a ton of marketing for your product.
    • You don’t need a traditional publisher.
    • You need to learn marketing.
  • Put yourself into communities, virtual and real life, where you can use your craft.
  • Community will help you succeed.
  • You can’t stand out and fit in at the same time.
  • Show up around your work with energy. People can feel it.
  • Mindset is everything.
  • Celebrate your weirdness.
  • You build something one brick at a time.
  • Craft first, but not craft only.
  • A mindfulness practice is what all high-performers have in common. Learn to fill your mind with good things.
  • Build remarkable – something people will remark on
    • Brand is the gut feeling people have about you and your organization. It’s not what you say it is, it’s what they say it is.
  • Brand design is the intersection of business context, objectives, and story.
  • Make sure your business has a plan.
  • Brand Value Proposition
    • My/our ______ helps ______ who want to ______ by _____ and _____.
      • My/our (products or services) hep (target customer) who want to (relieve pain) by (selling points) and (creating gains).
  • Stay humble.
    • Learn often from outside your circle.
  • Focus on your uniqueness. Be yourself.
  • Don’t argue with your words.
  • Dream big. Start small. Keep moving.
  • The Master Communicator’s Secret Weapon: Improv
  • 3 Improve Concepts
    • Lead with acceptance (Yes, and…)
    • Become a better listener (listen is an anagram for silent)
    • Don’t fear failure
  • L.I.S.T.E.N.
    • Look interested
    • Involve yourself by responding
    • Stay on target (the person you’re talking to)
    • Test your understanding
    • Evaluate the message
    • Neutralize the feelings (ex: heated argument)
  • “Yes, and….” so you can
    • Open doors to new opportunities
    • Empower your team and improve the culture
    • Become open-minded and innovate
  • Listen better, so you can
    • Become a master communicator
    • Make everyone who talks feel special
    • Increase revenue
  • Don’t fear failure, so you can
    • Become a non-conformist and original thinker
    • Become an admired leader
    • Take risks
  • “With God and Google, you are unstoppable!”
  • How to Get What You Want
    • What holds us back isn’t a lack of knowledge, it’s our thoughts.
    • How to overcome procrastination:
      • 10/10/10 analysis
        • Think about something big you want or want to do.
        • Ask yourself, “How will I feel about this in 10 minutes?”
        • …in 10 weeks?
        • …in 10 months?
      • Once you see the benefits increase and obstacles decrease, you can move forward.
    • How to move forward with confidence:
      • Show up.
      • Be real.
      • Love others.
      • Don’t quit.
    • If you keep waiting for your dream to feel easy, you’ll never stop waiting.
  • “Eat This Poem” – blog and cookbook
  • Writing in the margins – finding the spare time to make things happen over time
  • “Follow your curiosity.” – Elizabeth Gilbert
  • Figure out where to prioritize, and be okay with holding off on other stuff, at least for now.
  • Don’t wait for permission to create your work.
  • Most creators don’t have a marketing plan
  • Marketing isn’t about closing a sale, it’s about opening a relationship
  • 3 identities to every brand
    • Visual
    • Verbal
    • Value
    • Does your brand send a mixed message? Think about if you saw a Walmart slogan on a Louis Vuitton ad.
  • “Success is sequential, not simultaneous.” – Gary W. Keller
    • 7 Steps to Build a Powerful Personal Brand
      • Personal story
        • The messenger is more important than the message.
        • Movement —> Marketing —> Money
        • When you work on your movement, marketing is easy.
      • Platform
        • Most people try to start here.
      • Positioning
        • Your relationship to your competitors
      • Product
        • This is determine by the previous steps.
      • Price
        • Also determined by everything above.
      • Pitch
        • Verbal identity
      • Partners
        • People who want to share and recommend you
  • Think about your products or services. Then add a zero to your most expensive one. Market your product at that level, and also know what you could give someone if they wanted to pay you that much money.
  • Live your message. Love your work. Leave your mark.
  • Check out his latest book, “Running Down a Dream”
  • We all have fears around putting our work out into the world, but how rational are those fears?
  • Even people at the top of their game get scared.
    • We always think if we get good enough at something we won’t be afraid anymore, but that’s not true.
    • We can also get bored if we get really good at something.
  • We need to say out loud what our souls are silently screaming, because it may give someone else the courage to do the same.
  • We are supposed to put our work out in the world for those who came before us, as well as those who will come after us.
  • In order to win in the game, you have to be in the game.
  • Know who your audience is.
    • You can even have a less than perfect product depending on who your audience is and what they’ll pay for. They may just be waiting on you to create something.
  • Research
    • What do people want?
  • Validate
    • Will they pay for it?
  • Secret Sauce
    • ex: How to _____ without _____ (people want pleasure without pain)
    • Three things to focus on: who, what, and how (audience, topic, sales)
    • 6 ingredients
      • A deep and specific topic (ex: spray marketed to keep black cars clean)
        • 4 deep technique (ex: writers – self-publishing – software – scrivener) This is how he got to his Scrivener how to product.
      • A real pain or problem
        • They need to really feel the pain!
        • What happens if they don’t ____. (This is the gap you fill.)
      • Urgent in nature
        • If there are seven categories that define problems, strive to hit in the top three.
      • Willing to pay
      • Ability to pay
      • Something you can be passionate about
  • Affiliates
    • Who else will promote?
  • Exponential growth
    • It comes once all of these things are in place.
  • Find the audience, don’t build the audience.
    • Where do they hang out?
    • Listen to them!
    • What are people complaining about?
  • Where you might get stuck
    • I’m not an expert. (ex: Frank Abagnale was asked how he was such a good teacher on a subject he knew little about, and he said he just read one chapter ahead)
    • I’m don’t have time.
      • Find it in bits. It adds up.
    • I don’t have the tools.
      • Start with what you have.
  • Customer + Product = Awesome person who can do great stuff
  • I help _____ so that _______.
  • What’s the problem you solve?
  • Hire a business coach.
  • Mindset is vital.
  • Get okay with being uncomfortable.
  • She used FB ads to give a discount and get them on her list. Then they bought merch.
  • They story isn’t how brilliant you are. It’s the hard and embarrassing stuff.
  • Content
    • I know how that feels. (ex: empathy, what do you feel comfortable sharing)
    • I need to know this. (ex: how to)
    • I know about this. (ex: easy content like yes/no or multiple choice)
    • This is what I think. (ex: opinion)
  • How can you make everything about your audience?
    • She wanted to promote speaking gigs, so she gave behind-the-scenes on how she puts together a talk.
      • Brad talks into 5-7 minute blocks around a point or story and then storyboard them.
    • When sharing new content, try to start a conversation. Then lead into the post, and share it with those who participate.
  • Everything is a content opportunity!
  • Show, don’t tell.
    • Where does your life intersect your business?
    • What are the stories you share repeatedly?
    • Where in your story do people lean in?
  • Tell the stories people want to hear, not the stories you want to share.
  • Works with Millennials and consults with others about them
  • When it’s all too much…
    • Having a good agent wasn’t enough.
    • What would my work look like if I were okay just being me?
      • Sometimes the best strategy is just the one you will follow.
  • Obsessive Comparison Disorder
    • It’s hard to create anything worth creating if you’re expecting to be affirmed and applauded in the process of creating it.
    • The world is desperately hungry for your signature sauce.
    • What are my failures and personal pain revealing to me about my purpose?
    • Failure doesn’t ruin your story. Failure helps you write it.
    • We don’t connect over present perfection. We connect over shared pain. Will you have the courage to go first?
    • Who will I not be able to help if I give up now?
  • “You need to take responsibility for your own success.” – JB
    • I wanted to begin with people who campaigned me, but I needed to put myself first. People came alongside me later.
  • Your book title and subtitle are extremely important in nonfiction. – CA
  • It’s easy to think about the things you haven’t done or success you haven’t attainted. But remember that there was a time when where you are sitting now was out of reach.
  • “Fully Alive” book turned documentary on Netflix
  • Humility is different than denying the gifts God gave you.
  • 1) The greatest characters of a communicator is having a purpose.
    • To communicate effectively, speak with a specific, singular purpose in every presentation you deliver.
    • Great communication is the intersection of your presentation and people’s wants/needs/benefits…and moves them to action.
    • If you don’t have a purpose in mind, one will subconsciously be assigned to you.
    • “A sermon should be a bullet and not buckshot.” – Haddon Robinson
    • Your speech can ONLY be enabling (how) or persuasive (why).
  • 2) Great communicators have a plan.
    • Have a powerful opening and closing.
  • 3) Great communicators communicate with passion.
    • Powerful illustrations
    • Establish eye contact.
    • Maximize the power of your voice.
    • Let your face match your words.
    • Be your own best critic.
    • Have a passion for excellence.
    • Have a passion for life.
  • Think about:
    • What is my ultimate purpose?
    • What is my plan to get there?
    • What do I do next?
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Tribe Conference 2017 Notes & Quotes

TribeConfThis past weekend I attended my first Tribe Conference in Franklin, Tenn. Unofficially sponsored by various local donut companies, because they got mentioned from the stage so often, this gathering for writers is the brainchild of Jeff Goins. It was only my second writer’s conference, and even though I’m probably not quite the target audience for the group, which focuses mostly on book authors, I really enjoyed it. In fact, I’ve already signed up for next year!

If you’ve been reading this blog for a few months or longer, you’ve likely seen other conference notes on here. I attend a lot of conferences. I LOVE conferences. I’d attend one every month if I could. But the events I usually take part in for my business are often centered on social justice, leadership, entrepreneurship or other business topics. Of course, I write all the time for myself and my clients, but this was a bit of a different slant, which was great, because it meant my brain was working in a different way. So, it was lovely to be around other writers for a few days.

I believe that one of the hallmarks of a great conference is when you see the speakers hanging out with attendees and taking notes—and I definitely saw that at #TribeConf. A couple of the speakers even noted that they had previously purchased tickets to this year’s event not knowing they’d be on stage! Another great indicator. So, if you’re a writer, I’d encourage you to look into this annual gathering.

Below you’ll find all the things I scratched down in my notebook, and I hope you find them helpful.

Jeff Goins, founder of Tribe Conference

  • “Isn’t it interesting that we have to learn shame, but we are born knowing how to dance.”
  • “Real artists don’t have to starve.” (His latest book.)
  • “You may have to ‘behave’ as a writer, before you ‘believe’ you’re a writer.”
  • Conference rules: Be present. Be helpful. Be brave.
  • Most of our failures are invisible to others, but they consume us.
  • “Why does your definition of success not include struggle?” – Jeff’s therapist (for the times we get caught up in what’s going wrong)

Rachel Bagby

  • Check out her Dekaaz for how to reduce complex thoughts and concepts to 10 syllables.

Marsha Shandur, storyteller

  • Author of Off the Mic: The World’s Best Stand-Up Comedians Get Serious About Comedy
  • Marsha taught us how to not be awkward at conferences and in networking. 🙂
  • “Networking is just talking to people you like about things you’re both interested in.”
  • Your storytelling must be vulnerable. (How did you feel? Name the emotion. What was your internal monologue at the time?)

Pamela Slim, small business coach and author of Body of Work: Finding the Thread the Ties Your Story Together

  • Think about your beloved readers.
    • What problems do they face around your topic?
    • What do they aspire to?
    • “Do not define your audience by your demographics; define them by their problems.” – Susan Baier
    • Who do they admire?
    • Where do they go for answers?
    • What do they read?
    • Be the weirdo in the room.
    • What can I create that will solve their problems and light them up?

SESSION 1: HONING YOUR VOICE

Jonathan Fields, serial entrepreneur and growth strategest

  • The Good Life Project and Camp Good Life
  • Author of How to Live a Good Life: Soulful Stories, Surprising Science, and Practical Wisdom
  • “WHAT you say will usually be similar to someone else. HOW you say it will be unique. It’s your voice that makes it different.”
  • “Better input means better output. What are you putting into your process?”
  • You cannot respond appropriately to a “bid” you can’t see. – Gottman Study (a bid is an attempt at getting someone’s attention)
  • “Exquisite attention” allows people to rise to the occasion. – Walk to Listen book
  • People respond not to text, but subtext.

Ishita Gupta, consultant and publisher of Fear.Less Magazine

  • How to Turn Your Mess Into Your Message
    • To find your voice, you have to use your voice.
    • To find your voice, amplify your quirks.
    • Keeping your mess from the world may be slowing your work/art.
    • Her coach tells her, “New level. New devil.” Every success comes with a new challenge.
    • Confidence isn’t a personality trait. It’s a learned skill.
    • Do the scary thing.
    • Use your life and story. Start with solving your own problems and struggles. Others will identify.

Chris Marlow, Help One Now

SESSION 2: ESTABLISHING YOUR PLATFORM

Tsh Oxenreider, The Art of Simple

  • Author of At Home in the World: Reflections on Belonging While Wandering the Globe
    •  Traveling
      • Gives you empathy.
      • Gets you out of a rut.
      • Slows you down. (Provides forced essentialism.)
      • Gives you more perspective.
      • Is good for you as a person. Your audience wants your authenticity.
  • Listen to your frustration. “What am I doing right now because I’m supposed to?”
  • Listen to your life.
  • Dream and scheme.
  • Take the leap and make a plan.
  • Do one thing that breaks the rules.

Sean McCabe, Building an Audience

  • Author of Overlap: Start a Business While Working a Full-Time Job
  • He developed a writing habit of writing 1,000 words per day. Now he writes over 1 million per year. He wrote a 75,000-word book in 15 days!
  • He wrote and created hand-lettering for two years before anyone really noticed.
  • “What if you created as much as you consume?”
    • “I’m tired of reading about the achievements of others.” – Game of Thrones character
  • You have to show up and keep practicing.
    • Get the imperfect words out.
    • You can’t edit what you haven’t written.
    • Your best work is ahead.
      • Studied famous composers. Almost all of them didn’t have their most popular pieces until 10 years into their career. A few had them at years eight or nine, but only a couple, and none prior.
  • Keys to Building an Audience:
    • Curation (kind) – Selectively project a focused thing. Simplify.
    • Consistency (frequency)
    • Quality (value) – Make something remarkable.
    • Time (patience)
  • AudienceBuildingCourse.com
  • Show up everyday. Publish at least weekly. (Daily to stay top of mind.)
  • Doing your normal work is not how to get better. You have to identify your weak spots to improve them. Deliberate practice makes you better.
  • Motivation is a result of doing.

Leslie Newman, Journey to Imperfect

  • “Courage sets things in motion. Determination keeps them going.”

Crystal Paine, Money Saving Mom

  • Author of Say Goodbye to Survival Mode: 9 Simple Strategies to Stress Less, Sleep More, and Restore Your Passion for Life
  • 3 Countercultural Lessons to Building Your Business Without Killing Your Soul
    • Ditch the Hustle
      • Why do we live as if we are a slave to our Inbox? We’re self-employed!
      • Rest is the new hustle.
    • Determine your boundaries.
      • Create a framework for decision-making.
        • Is this commitment in line with my goals for this year?
        • Am I excited about it?
        • Do I have the time, capacity, and energy for it?
        • Are my “people” on board? (ex: family)
    • Dare to focus and finish.
      • One project at a time. (She commits to one thing to learn and one task to complete each week.)

Benjamin Hardy, the #1 Writer on Medium.com

  • Author of How to Consciously Design Your Ideal Future
  • Medium.com tips:
    • Headlines are important.
    • Be bold in your message.
    • Good, easy to read layouts (ex: short paragraphs and using headings)
    • Real, raw emotions work well.
    • Make sure there is a Call to Action in the post. (Must be easy.)
      • Sending to landing page is ok.

Shaunta Grimes, author and teacher at WhatIsAPlot.com

  • Author of Viral Nation series
  • “A story well told can change the world.”
  • “Your books may be your babies, but be prepared to move on to the next one. Your first one may not be successful, and sometimes it takes an entire body of work to get noticed.”

Leo Babauta, ZenHabits.net

  • Author of Essential Zen Habits: Mastering the Art of Change, Briefly
  • The Habits That Built My Blog
    • Solitude
      • Your best work is done in solitude. (including without the internet)
      • Write daily.
    • Connection
      • Get to know your readers.
      • Focus on their problems.
      • Help as much as you can.
      • Put them at the heart of every decision.
      • Put yourself into their shoes.
      • Connect with fellow bloggers.
    • Joy
      • Change lives.
      • Motivate people.
      • Make a connection.
      • Help them move past their fears.
    • Fear
      • Overcome procrastination.
      • Be okay with uncertainty.
      • Find the joy.
      • Relish the groundlessness.
  • How I Build the Habits
    • Have a why and a passion
    • Audience = accountability, connection, and community
    • Start small and lower the barriers to the habit.
    • Set up a positive environment.
    • Deal with the uncertainty.

SESSION 3: EXPANDING YOUR REACH

Dan Miller

  • 48 Days to the Work You Love: Preparing for the New Normal
  • “We become what we think about.”
  • Invest 3% of your income into your success. – Brian Tracy.
    • At $50K, bump it up to 5%.
  • Don’t wait until things are perfect to put your work out there. Try things, get feedback, and edit.
  • Check out The Lean Startup
  • When you’re trying new things, find someone to coach you.

Frank McKinley, author and tribe builder

Jackie Bledsoe, author focused on marriage

SESSION 4: GOING PRO

Ryan Holiday, Meditations on Strategy and Life

  • Author of Perennial Seller: The Art of Making and Marketing Work That Lasts
  • If you want to keep your happy employees, pay the unhappy ones to leave.
  • The 22 Immutable Laws of Marketing book – get it
  • How to Last
    • Do the work.
      • If you can rush through it, it’s probably not made to last.
    • Uniqueness
      • Where does your work fit into the market?
      • Where is the least competition? Where can you have the monopoly?
      • What’s the book that only you can write?
    • Timelessness
      • “Focus on the things that don’t change.” – Jeff Bezos
      • Fine the timelessness in the timely.
    • Effectiveness
      • This is the _______ that does ________ for __________.
      • “It’s not what a book is, but what it does.” – Niki Papadopolos
    • Community
      • Who is this for? You have to get your audience right.
    • Time
      • This isn’t an overnight success.
      • Put more time into marketing than creating it. But spend plenty of time creating something great.
      • It’s easier to keep something going than to start and stop.
      • It keeps you humble to keep working.
      • Always taking on hard projects keeps your ego in check.

Natalie Brenner, author of This Undeserved Life: Uncovering the Gifts of Grief and the Fullness of Life

  • She decided to self-publish. (Used Create Space)
  • $3,000 can create a quality self-published book according to Guy Kawaski. This is Natalie’s breakdown:
    • $1,600 for editor
    • $400 for interior layout
    • $300 for cover and social media images
    • What’s left bought the ISBN number and things like that.
  • She recommends Amazon Advantage for pre-orders.

Jon Acuff, author and speaker

  • He recommends Grant Snider’s The Shape of Ideas
  • Has a new book called Finish.
  • 92% of New Year’s resolutions fail, according to a Scranton University study.
  • Your remember incomplete goals more than complete goals. – The Zeigarnik Effect
  • 1. Get the size right.
    • We often believe we can get more done in less time than we actually can.
    • Cut the goal in half to make it 63% more successful.
  • 2. Make it fun if you want it done.
    • We think it needs to be a bad experience to benefit us. (ex: running for exercise when we hate it)
    • We typically measure satisfaction and performance, but we should make fun a metric.
    • Two main types of motivation: Reward and fear.
      • If you want a new idea, finish an old one. (ex: He had the money for new ski boots, but wouldn’t let himself buy them until this book was done.)
  • Eliminate your secret rules.
    • We have secret, unspoken, maybe unconscious things that hold us back.
    • Borrow someone else’s diploma. Learn from others and don’t reinvent the wheel when you don’t have to.
    • Don’t snub a formula. See what works.
    • You’ll never finish if you don’t know the rules.
  • The future belongs to finishers.

 

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Business Boutique: Notes & Quotes

fullsizerender-14I totally forgot to post about this event after attending in November. Maybe that’s because I feel like I sat with it so long, which is a good thing. One of the facets that I really liked about this event was that the notebook also served as a workbook. So, I’ve had it sitting out since coming back from Nashville just waiting to finish my homework. I’d intentionally set it aside for this year’s personal retreat (more on that soon!), so really, I think my conference experience just ended.

Christy Wright’s Business Boutique is a conference aimed for Christian women entrepreneurs. She started as a Dave Ramsey coach and speaker, and has now moved into this niche, which I believe will thrive. Business Boutique is extremely practical, which I appreciated most of all. And one of the most interesting pieces of the event to me was that it’s aimed at dreamers, starters and builders. The “dreamers” were the people I found most fascinating. I’d never seen a conference aimed at people who had no idea what they want to do! I talked to several of these ladies, and they confirmed that they either had a super vague idea (“I want to sell something online.”) to no idea (“I am open to anything. I just want a change.”) There were also a wide variety of women there from young moms looking for a career or something to contribute to their family, to new or established business owners, to retirees looking to begin again. It was kinda fun to hear the range of stories, backgrounds and ideas.

Outside of this two-day annual event in Nashville, she also has a really good podcast and a series of one-day events around the U.S. during 2017. Her events are extremely affordable, and a lot of fun. I’d definitely recommend this conference to other Christian women entrepreneurs!

But for now, here are just a few of my take-aways:

Christy Wright:

  • Your dream should be so big that if God’s not in it, you’ll fail.
  • If you set your goals before the why, dreams, vision, and mission statement, your goals have no soul.
  • You’ll be the most successful when you stay in your strengths.
  • Stay true to yourself by building your business around your personal values.
  • When talking about your business, focus on the benefit to the customer, not the features of the business. Start with why.
  • If you don’t believe in the goodness of business and making money, you’ll never have a good business or make money.
  • Turning your hobby into a business requires a mind-set shift. Its no longer a part of you. The business is its own thing.
  • You teach others how to value you. If you don’t value your work, no one else will.
  • Faith and fear require you to believe in something that hasn’t happened yet.
  • Fear doesn’t mean you’re doing something bad. It means your doing something bold.
  • Anything that tears you down is not from God.
  • Creating balance in your life comes down to what you spend your time on.
  • Stress and anxiety are caused when there is a disconnect between our values and our behavior.
  • Life balance is simply living from your values.
  • Jesus wasn’t focused on the need. He was focused on the assignment.

Dave Ramsey:

  • Goals must be specific.
  • Goals must be measurable.
  • Goals must have a time limit.
  • Goals must be yours.
  • Goals must be in writing.

Rachel Cruz:

  • Quite the comparisons.
  • Steer clear of debt.
  • Make a plan for your money.
  • Think before you spend
  • Save like you mean it.
  • Give a little…until you can give a lot.
  • Talk about money, even when its hard.

Christine Caine:

  • Impossible is where God starts.
  • You can’t change your past, but you can change your future.
  • Just be willing.
  • God has a plan, purpose and destiny for your life.
  • God always uses unlikely people.
  • It’s the job of the people of God to carry the message of God to their generation.
  • You’ve got to make a decision that what God did for you is bigger than what someone else did to you.
  • A word you’ll never find in the Bible is retirement.
  • Leave a gap in your business that only God can fill.
  • You’re going to have to take a step of faith to step into your God-given gifts.
  • Do not say no when God says go!

Hillary Scott:

  • One door closing is not all of them closing. Resilience and perseverance are required.
  • Have wise counsel and mentors.
  • Be humble enough to ask questions.
  • Remember you’re defined not by others, but by Who created you.
  • “Comparison is the thief of joy.” – CS Lewis

Amy Porterfield:

  • Social media works when you know your ideal customer identity.
  • Social media works when you create original content that serves your ideal customer.
  • Your content should be aligned with, but separate from, your product.
  • Social media works when you ignite action.
  • What does your ideal audience need to experience, be aware of, or believe in in order to want or need your product/service?

Nicole Walters:

  • Sales is not about pushing; it’s about influencing.
  • Sales comes from confidence and confidence is like a muscle; the more you use it, the stronger it becomes.
  • Be kind, but firm. Be specific.
  • It’s your God-given duty to share your gifts with the world.

Donald Miller:

  • Demonstrate empathy and authority.
  • Solve internal and external problems.
  • Give customers a plan.
  • Make your call to action clear.
  • Define how you will improve people’s lives.


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Plywood Presents: Notes and Quotes

FullSizeRender 11This is a conference I look forward to every year. It’s fun, I’m able to see old friends, and it’s locally-focused. The last item is what makes it truly unique. The people who speak are not only inspiring, but most often, they’re doing something remarkable in the Atlanta area. So, while I love hearing big names from big companies, Plywood is really awesome because I can also usually say that the speaker or company is just miles away from me. It gives me plenty of chills and warm fuzzies.

Jeff Shinabarger, Plywood founder:

  • Sit with people that don’t sound like you.
  • Learn from people that you want to sound like.
  • Share with people that engage your advice.
  • Everyone has something to give. Everyone has something to learn.

Gregory Ellison, Fearless Dialogues:

  • Sometimes things have to break down to have a break through.
  • “The longest journey we have in life is from our heads to our hearts.” – a lady he knew growing up
  • “I don’t know how to change the world, but I can change the three feet around me.” – his Aunt Dottie

Hank Fortner, Adopt Together:

  • World Adoption Day
  • People who need love don’t care how old you are.
  • 19 million orphans in the world, 500K in US foster care, 25% of kids who age out of the system are homeless, 80% in jail, 30% are pregnant, 80% end up in prostitution and 56% wind up unemployed. The system is seriously failing these kids.
  • Family is the answer to almost everything.
  • Lots of organizations are doing great things, but they are all working piece-meal instead of in concert.
  • Barriers to adoption are finances, information and community.
  • Adopt Together allows micro financing for adoptions.
  • Lessons learned:
    • Always throw a party.
    • Never give up space.
    • Always remember the details.
    • Never get stuck in the details.
    • Always solve a problem.
    • Never burn a bridge.
    • Always tell your story.
    • Never lose your story.
    • Always give.
    • Never forget extrinsics.
    • Always make money.
    • Always say thank you!

Ron Clark, founder of the Ron Clark Academy:

  • Met everyone of his neighbors and invited them to be a part of the work in this run-down, dangerous neighborhood. It took four months.
  • Passion. Innovation. Creativity.
  • When you bring good energy to a place, negativity leaves.
  • Your team determines your success.
  • Spend 15 minutes on an idea. Decide if it should continue, and then leave it or pour your heart into it.
  • Live like it’s your life!
  • Treat fairly, not equally.
  • Put your energy into the people that actually make a difference, not the negative slackers.

Brian Pape, founder of MiiR:

  • Buy consumer products, then decide where we want the money to be sent. We get follow-up info about the progress of the projects.

Andrea Sreshta, Luminade:

  • Add water to the vessel as the battery. Remove water for the light to go out. Great for disasters and places with little/no light.

Curious Katheryn, 10-year-old entrepreneur:

Patrick, Nisolo shoes:

  • Artisan shoes, ethically-made
  • Focus on work culture. A good culture attracts the right people.
  • They own their supply chain.
  • Check out the book “Essentialism”

Tripp Crosby, producer, comedian, sketch artist:

  • It’s easy to take yourself too seriously.
  • When you’re obsessed with expanding, you risk enjoying the process. And when you’re not enjoying the process, you risk the opportunity to expand.
  • What’s the thing you should be enjoying but you’re not?

Brent Trapp, Booster:

  • Lead with outrageous care.
  • Notice the good things.
  • Obsessive commitment to investing in people.
  • Act like a friend.
  • Live with ridiculous joy.
  • Outrageous care breeds outrageous loyalty.
  • How will you treat your people?

Ruthie Lindsey, speaker/stylist:

  • Love people well.
  • You can live a beautiful life despite your pain and circumstance.
  • Choose joy.
  • There is always hope.
  • When we are open and honest, it forces others to do the same.
  • When we live in our pain, it’s all we can see. We need to find the joy so we can live there instead.
  • Pain can make us better and more whole.

Chris Marlowe, Help One Now:

  • Doing good can be simple and easy. Love first.
  • Find your fight.
    • Find something(s) that you can really dig deep with. Don’t spread yourself too thin. Help where you can.
    • Stick around for the transformation.
  • Go far. Go the distance. Give your life.
  • Go forward. Innovate. Care. Solve.
  • Doing good can be simple and significant.
  • Do good. Do good well. Do good together.

John Lewis, activist and US Representative:

  • We must care for the spark of divine in ourselves.
  • Love may be a slow process, but it’s always worth it.
  • There is power in peace.
  • There is a price to be paid for the work of peace. You must decide if you’re willing to pay it.
  • Without music, the Civil Rights movement would’ve been like a bird without wings. We’d often sing to each other across our cells, both men and women, because we were separated by both gender and race.
  • When you see injustice, make a little noise. Don’t stay silent.
  • “Just love the hell out of everybody.” – MLK
  • Get into good trouble.

Safia Minney, People Tree clothing:

  • Check out her “True Cost” documentary about slavery in the process of making clothes.

Travis Mason, Public Policy and Government Relations at Google X:

  • Macro behaviors are derived from micro moments.
  • Reverse assumptions.
  • Combine domains.
  • Invite the novice.
  • Its the difference that makes the difference.

Kim Biddle, Saving Innocence project:

  • LA County  rescues from child sex trafficking.
  • Average age for trafficking victims is 12-14.
  • 100K children are trafficked per year in the US.
  • We are connected, and deeply affect one another.
  • We are all human. Empathy begins at that place.
  • Impact is relational.
  • Choose to love.
  • Know your season. Run the race. Rest when needed.
  • Keep yourself seen. Cultivate community. Get professional mentors. Find spiritual mentors. Redesign your failures.


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The Orange Conference Live Stream—It’s FREE!

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Over 6,000 of you will be joining us in Atlanta next week! And while we’d love for everyone reading this to be here in person, we realize that’s not always possible. So, we’d like to offer you the next best thing: tune in online! FOR FREE! You’ll be able to see on- and off-stage action, including session streaming, speaker interviews, mayhem and hi-jinx, resource updates and giveaways—and maybe even win a ticket to OC15!

Be sure to RSVP for the Live Stream to receive additional information and special offers. We will not spam you, or sell your info. That’s just rude.

And don’t forget to invite your friends to watch with you!

A full Live Stream schedule will be posted just prior to the conference on this blog.

And if you’re super excited about the Live Stream, but tend to get a little distracted, text “LIVE” to 404-445-2198. We’ll send you text updates about what’s happening, reminders and important info. But we promise not to message you like a sixth grade girl at a One Direction concert.

The Orange Conference, a conference for entire family ministry teams, will be held April 30–May 2, 2014, in Atlanta. Over 5,000 key influencers—senior, next gen, student, children’s and preschool leaders—will gather to experience the power of “Yes,” and learn new insights into influencing the faith and character of the next generation. For more information, please visit www.TheOrangeConference.com.

 

REPRINTED WITH PERMISSION FROM ORANGE LEADERS.