Last week I had the privilege of attending the Yellow Conference in Los Angeles for the first time. If you aren’t familiar with it, the event is for creative and entrepreneurial women who want to do good things in the world. This is only the third year of the event, and there were about 500 of us present. It was a lot of fun, a great time for learning, an opportunity to make new friends…and perhaps even land a few new clients.

You can see their photos here, and read their event recap.

And below you’ll find many of my highlights. I hope to be there next year, and see you there too!

Jess Eckstrom, Headbands of Hope

• Because I know I can ___, next I’m going to . . .
• Achieving a dream isn’t a finish line. It’s crossing a border into a new territory.
• Gamble on a possibility of “yes” rather than buckle into the safety of “no.”
• The fear of failure versus the feeling of regret.
• Passion must outweigh your fears to move forward.
• Just because something is not your job doesn’t mean it can’t be your responsibility. Inspire a solution.
• It’s not about what we do when we dream. it’s about what we do when we wake up.
• Every expert was once a beginner.
• A bucket list is a dream so vivid that it inspires action.
• Life’s most defining moment is when you discover what you want and what you do about it.

CJ Casciotta, Creative Director in Nashville

• Hosts “Like a Movement” podcast
• Movements are started by weird people with audacity.
• 1. Find the weird. 2. Write the story. 3. Gather the weirdos. 4. Hack the normals.
• Movements are “me too” machines.
• Weird ideas explode when they case to be the authors and start becoming the readers.

Kirsten Dickerson, founder of Raven + Lily

• Live SLOW, and thoughtful.
• Check out her mini house tour outside of Austin!
• S – Simplify
• L – Live in the moment. We all still have to avoid the tyranny of the moment. Don’t check email for a while after waking up. Leave space in your life to respond to the needs of others.
• O – get Outside.
• W – be Willing to ask the who, what and where of everyday choices.

Jedediah Jenkins, travel writer

• Your dream for your life is the thing you were meant to do.
• Your goal is a version of your dream, but not the big thing.
• What do you want to spend 10,000 hours doing so you can be the best at it? (Gladwell’s Outliers principle)

Elle Luna, #ChooseMust

• The crossroads of should and must.
• Make less art. Become art.
• “Should” comes with a lot of expectations. Should is from the outside in.
• “Must” is the truth of who you area.
• “Should” is a “must” in training.
• The first thing a prisoner needs to understand is that they are in prison. 🙂
• Fill your canvas. Choose your story.
• TED Talk – job vs career vs calling
• Find your “must.”

Krysta Masciale (krysta @ bigdealbranding.com)

• You can kick butt from a gentle place!
• There is nothing more powerful than a brand who owns it.
• When were you last functioning in your sweet spot?
• Don’t choose to be a replica. Choose to be yourself.
• Intersection of values and talents, and where the market exists = that’s where each of us needs to be.
• No one buys the knock-off without wishing they could afford the real thing.
• Identify your top five values. The people with those same values will find you.
• Is the thing you want for the world also the same thing you want for yourself?

Tim Harris, Tim’s Place

• Live an awesome life.
• 1. Love people.
• 2. Work hard.
• 3. Believe in yourself.
• 4. Believe in others.
• 5. Think happy and show it.
• 6. Use your super powers.
• 7. Don’t complain about the darkness. Be the light.

Alexis Jones, I Am That Girl

• Passion is the audacity to get back up.
• Insecurity will destroy you.
• When were we as women convinced that we were competing against each other?
• Surround yourself with people who are crazy enough to believe in and share your dream.
• Con you sit in discomfort? Comfort will drain creativity.
• Connect your dots. What got you to this place?
• It’s your job to teach people how to treat you. You are the only common denominator in your relationships.

Julia Woods, Beautiful Outcome

• You have to learn to value yourself first.
• Your impact is valued by those closest to you. Impact those closest to you first, then go bigger.
• You need to make the biz side of your biz your friend, not your enemy.
• Friends are fun. Find time for them. You understand each other. You need each other.
• Find time: education. Weekly investment. Set aside dedicated time.
• Understand each other. Love without judgement. Scarcity/abundance principle.
• Social media is the running conversation around your brand.
• Your brand is what people say about you when you’re not in the room.
• Understand each other. Be a generous listener. What do you need? What does it need?
• If you can’t do what you do profitably in 40 hours per week, it’s not a practical business. But you can also give it a year or so to get there.
• Make sure you have an accurate representation of what goes into creating and delivering your service. Cost of sales includes what it would cost you to replace you.
• Taking care of each other’s needs:
  • How do I know what to charge per client?
    • Desired salary x 2.5 = gross sales
    • Desired hours worked / average time per job = job production
    • Job production /  sales = average number of jobs needed
    • Dived “desired hours” by 1/3 due to 1/3 admin and 1/3 marketing
    • Include 11 months instead of 12 for vacation/holidays
  • How do I price per product?
    • Total cost x 4 = price needed

Wilkinson Mazzeo Law

• Work with a lot of creatives, entrepreneurs, solopreneurs, startups, causes etc.
• Offer one free hour of legal advice for women business owners.
• Based in San Diego, but work all over.
• Why have a Creative Services Agreement?
  • Professionalism, clarity, guidance, ownership and exit
  • If you have clients under a previous CSA and then revise it, you must use language that the old one is void with new CSA.
• Copyright 101
  • Necessary for copyright protection:
    • Fixed in a tangible medium (written, recorded, etc)
    • Original (originated with the author)
    • Minimal creativity (low threshold)
  • Automatically applies:
    • No registration necessary, unless you want to bring a lawsuit.
    • Takes 6-8 months to obtain.
• Trademark 101
  • Rights are created through first use, not registration.
  • Must act as a “source identifier” for your goods/services.
  • For registration:
    • Must be distinctive.
    • Must be likely to cause consumer confusion.
    • TM for unregistered and circle R for registered.
• Ownership
  • Work for hire (They own it.)
  • License (They use but you own.)
• Exit
  • Includes what happens if you reach an impasse with your client and can no longer work together.
    • Kill fee or 30 days, etc. Includes options for both sides.
    • Also include right/option to use for other things.
• CSA should include
  • Payment
  • Timeline(s)
  • Point of contact
  • Rounds of revisions (usually two, then fee)
  • Ownership of work product
  • Satisfaction clause
  • Indemnity
  • Expense reimbursement
  • Severability and non-waiver
  • Termination
• Resources on their website

Meg Long, KnowYourMoneyHoney.com

• Why money stuff matters:
  • You won’t know when to celebrate win.
  • You’ll be paralyzed by decisions.
  • You won’t know how to solve business problems.
  • You’ll have a scarcity mindset.
  • Your creativity suffers.
  • You’ll default to anxiety.
• Managing your money is part of good self-care.
• Deep down, money is really about identity.
• Money is inherently tied to emotion.
• Find a friend you can be real about money with.

Lindsey Witmer Collins, Create Your Compass

• Track your cash.
• Track your time.
• Track your agreements.
  • Do what you say you’re going to do.
• Honor yourself.
  • Listen to your body.
  • Trust yourself.
  • Listen to your body.
• Honor your process.
  • Be cool with the ups and downs.
• Be someone with a solutions mindset.
  • Be helpful.
  • Opportunity for learning and leadership
• Get community.
  • Invest in it.