Mental Post-Its

Thoughts, Notes, and General Mental Mayhem


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Business Boutique: Notes & Quotes

fullsizerender-14I totally forgot to post about this event after attending in November. Maybe that’s because I feel like I sat with it so long, which is a good thing. One of the facets that I really liked about this event was that the notebook also served as a workbook. So, I’ve had it sitting out since coming back from Nashville just waiting to finish my homework. I’d intentionally set it aside for this year’s personal retreat (more on that soon!), so really, I think my conference experience just ended.

Christy Wright’s Business Boutique is a conference aimed for Christian women entrepreneurs. She started as a Dave Ramsey coach and speaker, and has now moved into this niche, which I believe will thrive. Business Boutique is extremely practical, which I appreciated most of all. And one of the most interesting pieces of the event to me was that it’s aimed at dreamers, starters and builders. The “dreamers” were the people I found most fascinating. I’d never seen a conference aimed at people who had no idea what they want to do! I talked to several of these ladies, and they confirmed that they either had a super vague idea (“I want to sell something online.”) to no idea (“I am open to anything. I just want a change.”) There were also a wide variety of women there from young moms looking for a career or something to contribute to their family, to new or established business owners, to retirees looking to begin again. It was kinda fun to hear the range of stories, backgrounds and ideas.

Outside of this two-day annual event in Nashville, she also has a really good podcast and a series of one-day events around the U.S. during 2017. Her events are extremely affordable, and a lot of fun. I’d definitely recommend this conference to other Christian women entrepreneurs!

But for now, here are just a few of my take-aways:

Christy Wright:

  • Your dream should be so big that if God’s not in it, you’ll fail.
  • If you set your goals before the why, dreams, vision, and mission statement, your goals have no soul.
  • You’ll be the most successful when you stay in your strengths.
  • Stay true to yourself by building your business around your personal values.
  • When talking about your business, focus on the benefit to the customer, not the features of the business. Start with why.
  • If you don’t believe in the goodness of business and making money, you’ll never have a good business or make money.
  • Turning your hobby into a business requires a mind-set shift. Its no longer a part of you. The business is its own thing.
  • You teach others how to value you. If you don’t value your work, no one else will.
  • Faith and fear require you to believe in something that hasn’t happened yet.
  • Fear doesn’t mean you’re doing something bad. It means your doing something bold.
  • Anything that tears you down is not from God.
  • Creating balance in your life comes down to what you spend your time on.
  • Stress and anxiety are caused when there is a disconnect between our values and our behavior.
  • Life balance is simply living from your values.
  • Jesus wasn’t focused on the need. He was focused on the assignment.

Dave Ramsey:

  • Goals must be specific.
  • Goals must be measurable.
  • Goals must have a time limit.
  • Goals must be yours.
  • Goals must be in writing.

Rachel Cruz:

  • Quite the comparisons.
  • Steer clear of debt.
  • Make a plan for your money.
  • Think before you spend
  • Save like you mean it.
  • Give a little…until you can give a lot.
  • Talk about money, even when its hard.

Christine Caine:

  • Impossible is where God starts.
  • You can’t change your past, but you can change your future.
  • Just be willing.
  • God has a plan, purpose and destiny for your life.
  • God always uses unlikely people.
  • It’s the job of the people of God to carry the message of God to their generation.
  • You’ve got to make a decision that what God did for you is bigger than what someone else did to you.
  • A word you’ll never find in the Bible is retirement.
  • Leave a gap in your business that only God can fill.
  • You’re going to have to take a step of faith to step into your God-given gifts.
  • Do not say no when God says go!

Hillary Scott:

  • One door closing is not all of them closing. Resilience and perseverance are required.
  • Have wise counsel and mentors.
  • Be humble enough to ask questions.
  • Remember you’re defined not by others, but by Who created you.
  • “Comparison is the thief of joy.” – CS Lewis

Amy Porterfield:

  • Social media works when you know your ideal customer identity.
  • Social media works when you create original content that serves your ideal customer.
  • Your content should be aligned with, but separate from, your product.
  • Social media works when you ignite action.
  • What does your ideal audience need to experience, be aware of, or believe in in order to want or need your product/service?

Nicole Walters:

  • Sales is not about pushing; it’s about influencing.
  • Sales comes from confidence and confidence is like a muscle; the more you use it, the stronger it becomes.
  • Be kind, but firm. Be specific.
  • It’s your God-given duty to share your gifts with the world.

Donald Miller:

  • Demonstrate empathy and authority.
  • Solve internal and external problems.
  • Give customers a plan.
  • Make your call to action clear.
  • Define how you will improve people’s lives.


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Answering the Question: What Do I Do?

hands-typingSince leaving my old job in May, I now frequently get asked what kind of work I do. So, I figured I’d take the time to spell it out here.

The gist is that I am a writer and consultant (mostly marketing and communications) for nonprofits, social justice organizations and social enterprises. I also do a little magazine writing, and hope to expand that soon. Now and again, I do other odds and ends upon request or for friends, but writing and consulting is really the core.

I particularly love partnering with small organizations. I’ve found that many of the people who run and are employed at those organizations do so because they have a heart for the work, but may not be strongly suited for the strategy when it comes to communications and marketing. This is where I come in. I have always loved helping small businesses grow, and being in on the ground floor to build them up. So, when I apply my skills to their needs, I can help them get their message out in a bigger and better way. And in working with those three types of businesses (nonprofits, social justice organizations and social enterprises), I am ensuring a greater success for the types of companies that I want to support personally and see thrive.

Here are a few examples of the work I’ve done so far, and an introduction to some of my fantastic clients:

  • Atlanta Dream Center: They protect and support the area’s most vulnerable populations, including the homeless, at-risk children and women who have been trafficked or prostituted. Among other things, I wrote many of the communications pieces for their annual benefit dinner, such as the website, save the date, invitation, newsletter announcement, press release and sponsor package. I also created a marketing plan that they can use to more effectively organize the event moving forward, and provides a comprehensive strategy for the who’s, why’s and how’s of the annual dinner. Additionally, I consulted on all aspects of the dinner, and was able to give marketing and communications insight they didn’t have before. All of this resulted in their most profitable fundraiser to date—by far! I have been a volunteer with them for the past three years, so I was beyond excited to see them surpass their goals, and for a new audience to become aware of their amazing work.
  • Habitat for Humanity: Ok, so you’ve probably heard their name before. They provide safe, affordable homes to individuals and families around the world. Habitat is a solution to the global housing crisis, and while I’ve always had great respect for the organization, it’s in overdrive now that I’ve learned so much more about them. We both celebrate the big 4-0 this year, so I’ve been rewriting some of their web pages as they prepare for a new digital online presence. And I’ve been able to work with a friend from college, so that’s been fun too.
  • Connect Faith: I started writing for this magazine several years ago when I was at Orange because the focus is Christian event planners, and I fit that mold at the time. So, it’s been a place where I could use the knowledge from that job to help educate and inspire others in that field. I also attend a lot of Christian conferences, as you already know if you’ve read this blog much at all, so I could share the things I was learning with a larger audience. They are a great publication, and it’s been fun working with them. I hope to also be able to write for some of their other magazines soon. And, as I mentioned above, I hope to write for other publications as well before too long, particularly in the areas of social justice and travel.
  • Be the Bridge: This budding organization utilizes resources and conversations to further racial reconciliation. They believe that the Church must become a bigger answer to this issue, and are equipping people to host racially diverse small groups that create open lines of communication.  We should not be having the “race conversation” as only white people or only black people, but as friends and Christians. My friend, Latasha, started this organization because she was willing to have the awkward, but necessary conversations, and build bridges that foster healing. It’s important and timely work. They just held their launch parties here in Atlanta a few weeks ago, so I assisted in strategy and communications, and also did live Tweeting, Instagram and Facebook during the two inaugural events.
  • Dr. Bombay’s and The Learning Tea: This darling little tea shop in Atlanta’s Candler Park neighborhood funds “life scholarships” for girls in India. With these funds, girls can go to college, have a safe place to live, and have all their basic needs provided for. And her chai tea is my absolute favorite! I was introduced to Katrell, the owner, in 2012, and we’ve been friends ever since. I even traveled with her to India in July 2015 to meet the girls! I provide ongoing communications and marketing consulting services for both organizations, as well as for her book, Tiger Heart.
  • Naeem Fazal: My friend, Kitti, collaborated with Naeem on his first book, Ex-Muslim. It’s really fascinating and funny and heart-warming, so check it out. She was unable to collaborate on his second book, so she recommended me. We’re just getting started on the book proposal, so we have a long way to go. But it’s been fun getting to know him. This project falls into more of the odds and ends category, but my friends who know I’m working on this ask me about it a lot. I guess books are just more interesting. 🙂
  • TrueNorth: I just started working with them, and I’m really excited about the work that they do! My friend, Anne, started this organization just a couple of years ago after working with women who had been trafficked and prostituted. She decided that she wanted to work more “upstream” to focus on more of the source and start of the issues, rather than toward the end when women had already been abused. I think that is a terrific strategy. So, she is creating resources and providing information to combat our sex-saturated culture. Porn is a huge issue now, which probably isn’t hard for you to understand. But did you know that kids as young as eight are now seeing pornographic images, and most porn is consumed while individuals are at work? Anne wants to get to the root of that issue, and also help remove some of the shame associated with these behaviors so that individuals, children and families can get the help and freedom they so desperately need, and can only be found in Jesus. She currently speaks about the issues, and is working on a book and Bible study, and will also soon be expanding into events. So, I’m assisting in the writing, strategy and execution of their year-end giving campaign. I can’t wait to see her work and presence in the community grow!

Hopefully now you have a better understanding of what I’m doing now that I’m a full-time entrepreneur. It’s been so fun to partner with these causes that I believe in, and to do different kinds of work that furthers good things in the world.

If you know of anyone that I can help in these ways, please reach out! (Website coming soon!)

PS: Don’t I have some amazing friends? I’m so proud of them, and blessed to be a part of their work.


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Yellow Conference Notes & Quotes

IMG_1555.JPGLast week I had the privilege of attending the Yellow Conference in Los Angeles for the first time. If you aren’t familiar with it, the event is for creative and entrepreneurial women who want to do good things in the world. This is only the third year of the event, and there were about 500 of us present. It was a lot of fun, a great time for learning, an opportunity to make new friends…and perhaps even land a few new clients.

You can see their photos here, and read their event recap.

And below you’ll find many of my highlights. I hope to be there next year, and see you there too!

Jess Eckstrom, Headbands of Hope

  • Because I know I can ___, next I’m going to . . .
  • Achieving a dream isn’t a finish line. It’s crossing a border into a new territory.
  • Gamble on a possibility of “yes” rather than buckle into the safety of “no.”
  • The fear of failure versus the feeling of regret.
  • Passion must outweigh your fears to move forward.
  • Just because something is not your job doesn’t mean it can’t be your responsibility. Inspire a solution.
  • It’s not about what we do when we dream. it’s about what we do when we wake up.
  • Every expert was once a beginner.
  • A bucket list is a dream so vivid that it inspires action.
  • Life’s most defining moment is when you discover what you want and what you do about it.

CJ Casciotta, Creative Director in Nashville

  • Hosts “Like a Movement” podcast
  • Movements are started by weird people with audacity.
  • 1. Find the weird. 2. Write the story. 3. Gather the weirdos. 4. Hack the normals.
  • Movements are “me too” machines.
  • Weird ideas explode when they case to be the authors and start becoming the readers.

Kirsten Dickerson, founder of Raven + Lily

  • Live SLOW, and thoughtful.
  • Check out her mini house tour outside of Austin!
  • S – Simplify
  • L – Live in the moment. We all still have to avoid the tyranny of the moment. Don’t check email for a while after waking up. Leave space in your life to respond to the needs of others.
  • O – get Outside.
  • W – be Willing to ask the who, what and where of everyday choices.

Jedediah Jenkins, travel writer

  • Your dream for your life is the thing you were meant to do.
  • Your goal is a version of your dream, but not the big thing.
  • What do you want to spend 10,000 hours doing so you can be the best at it? (Gladwell’s Outliers principle)

Elle Luna, #ChooseMust

  • The crossroads of should and must.
  • Make less art. Become art.
  • “Should” comes with a lot of expectations. Should is from the outside in.
  • “Must” is the truth of who you area.
  • “Should” is a “must” in training.
  • The first thing a prisoner needs to understand is that they are in prison. 🙂
  • Fill your canvas. Choose your story.
  • TED Talk – job vs career vs calling
  • Find your “must.”

Krysta Masciale (krysta @ bigdealbranding.com)

  • You can kick butt from a gentle place!
  • There is nothing more powerful than a brand who owns it.
  • When were you last functioning in your sweet spot?
  • Don’t choose to be a replica. Choose to be yourself.
  • Intersection of values and talents, and where the market exists = that’s where each of us needs to be.
  • No one buys the knock-off without wishing they could afford the real thing.
  • Identify your top five values. The people with those same values will find you.
  • Is the thing you want for the world also the same thing you want for yourself?

Tim Harris, Tim’s Place

  • Live an awesome life.
  • 1. Love people.
  • 2. Work hard.
  • 3. Believe in yourself.
  • 4. Believe in others.
  • 5. Think happy and show it.
  • 6. Use your super powers.
  • 7. Don’t complain about the darkness. Be the light.

Alexis Jones, I Am That Girl

  • Passion is the audacity to get back up.
  • Insecurity will destroy you.
  • When were we as women convinced that we were competing against each other?
  • Surround yourself with people who are crazy enough to believe in and share your dream.
  • Con you sit in discomfort? Comfort will drain creativity.
  • Connect your dots. What got you to this place?
  • It’s your job to teach people how to treat you. You are the only common denominator in your relationships.

Julia Woods, Beautiful Outcome

  • You have to learn to value yourself first.
  • Your impact is valued by those closest to you. Impact those closest to you first, then go bigger.
  • You need to make the biz side of your biz your friend, not your enemy.
  • Friends are fun. Find time for them. You understand each other. You need each other.
  • Find time: education. Weekly investment. Set aside dedicated time.
  • Understand each other. Love without judgement. Scarcity/abundance principle.
  • Social media is the running conversation around your brand.
  • Your brand is what people say about you when you’re not in the room.
  • Understand each other. Be a generous listener. What do you need? What does it need?
  • If you can’t do what you do profitably in 40 hours per week, it’s not a practical business. But you can also give it a year or so to get there.
  • Make sure you have an accurate representation of what goes into creating and delivering your service. Cost of sales includes what it would cost you to replace you.
  • Taking care of each other’s needs:
    • How do I know what to charge per client?
      • Desired salary x 2.5 = gross sales
      • Desired hours worked / average time per job = job production
      • Job production /  sales = average number of jobs needed
      • Dived “desired hours” by 1/3 due to 1/3 admin and 1/3 marketing
      • Include 11 months instead of 12 for vacation/holidays
    • How do I price per product?
      • Total cost x 4 = price needed

Wilkinson Mazzeo Law

  • Work with a lot of creatives, entrepreneurs, solopreneurs, startups, causes etc.
  • Offer one free hour of legal advice for women business owners.
  • Based in San Diego, but work all over.
  • Why have a Creative Services Agreement?
    • Professionalism, clarity, guidance, ownership and exit
    • If you have clients under a previous CSA and then revise it, you must use language that the old one is void with new CSA.
  • Copyright 101
    • Necessary for copyright protection:
      • Fixed in a tangible medium (written, recorded, etc)
      • Original (originated with the author)
      • Minimal creativity (low threshold)
    • Automatically applies:
      • No registration necessary, unless you want to bring a lawsuit.
      • Takes 6-8 months to obtain.
  • Trademark 101
    • Rights are created through first use, not registration.
    • Must act as a “source identifier” for your goods/services.
    • For registration:
      • Must be distinctive.
      • Must be likely to cause consumer confusion.
      • TM for unregistered and circle R for registered.
  • Ownership
    • Work for hire (They own it.)
    • License (They use but you own.)
  • Exit
    • Includes what happens if you reach an impasse with your client and can no longer work together.
      • Kill fee or 30 days, etc. Includes options for both sides.
      • Also include right/option to use for other things.
  • CSA should include
    • Payment
    • Timeline(s)
    • Point of contact
    • Rounds of revisions (usually two, then fee)
    • Ownership of work product
    • Satisfaction clause
    • Indemnity
    • Expense reimbursement
    • Severability and non-waiver
    • Termination
  • Resources on their website

Meg Long, KnowYourMoneyHoney.com

  • Why money stuff matters:
    • You won’t know when to celebrate win.
    • You’ll be paralyzed by decisions.
    • You won’t know how to solve business problems.
    • You’ll have a scarcity mindset.
    • Your creativity suffers.
    • You’ll default to anxiety.
  • Managing your money is part of good self-care.
  • Deep down, money is really about identity.
  • Money is inherently tied to emotion.
  • Find a friend you can be real about money with.

Lindsey Witmer Collins, Create Your Compass

  • Track your cash.
  • Track your time.
  • Track your agreements.
    • Do what you say you’re going to do.
  • Honor yourself.
    • Listen to your body.
    • Trust yourself.
    • Listen to your body.
  • Honor your process.
    • Be cool with the ups and downs.
  • Be someone with a solutions mindset.
    • Be helpful.
    • Opportunity for learning and leadership
  • Get community.
    • Invest in it.


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I’m Headed to The Yellow Conference

Screen Shot 2016-08-23 at 8.38.45 PM

I’m excited to be heading to The Yellow Conference this week! It’s my first time at this event, which is dedicated to creative and entrepreneurial women. And as an added bonus, it takes place in my self-adopted second home of Southern California. Should be an awesome event!

Follow along with me:
Instagram

Twitter

I’ll have notes and quotes for you next week!


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Plywood Presents 2013

Plywood logoThis week I attended Plywood Presents for the third year. It’s a really fun and unique Atlanta conference, in a city where conferences seem to happen around the clock. Plywood centers around social innovation, with the motto, “We will be known by the problems we solve.” Who wouldn’t want to be a part of that?

Plywood Swag

Plywood Swag

While the speakers are great, seeing friends from other local orgs is fun, and some days you just need a break from the norm, my favorite thing is always simply learning about people and companies doing really great things. To me, it’s most inspiring just to share air with people who are changing the world. It’s as if there’s a new horizon, and we’re all standing at the edge of it together.

I can always count on this community to challenge me to be better. And in an every day way, it helps me see new places to put my money where my mouth is—companies and people I can support with my voice and dollars that share my values.

Here are the amazing places and people I learned about this week:

Do yourself a favor, and check out these companies. They are doing some great work, and they need our support. And don’t forget to join us next year at Plywood Presents!